Creative: Page 68
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Permission granted by Subway
Q&ASubway's CMO on why the brand's transformation is just beginning
Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.
By Chris Kelly • Aug. 11, 2021 -
Courtesy of Miller High Life
Miller High Life delivers dive bars with patio set giveaway
The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes.
By Asa Hiken • Aug. 10, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Reese's Puffs
Reese's Puffs turns cereal boxes into AR synthesizers
A collaboration with creative agency Anomaly, the effort follows previous music-related tie-ups with rappers Travis Scott and Lil Yachty.
By Chris Kelly • Aug. 10, 2021 -
Courtesy of Neiman Marcus
Neiman Marcus reintroduces itself post-bankruptcy with fall push
Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form.
By Daphne Howland • Aug. 9, 2021 -
Courtesy of Coca-Cola
Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push
Timed to the refreshed product's U.S. launch, the effort includes Snapchat filters, an AR lens and sampling fridges that can be unlocked via QR code.
By Chris Kelly • Aug. 9, 2021 -
Getty Images
Sponsored by CventThe evolution of event engagement
Explore new opportunities in the event channel and how event types like virtual and hybrid can contribute to your overall goals in generating marketing-fueled engagement.
Aug. 9, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles
A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies.
By Asa Hiken • Aug. 6, 2021 -
Retrieved from American Eagle Outfitters, Inc. on August 03, 2021
American Eagle debuts digital clothing on Bitmoji in creator-focused push
Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.
By Peter Adams • Aug. 5, 2021 -
Courtesy of Hotels.com
KFC lets guests 'chick-in' to themed London hotel
Crafted with agency Freuds, the House of Harland provides a staycation option for U.K. consumers unable to travel abroad due to the pandemic.
By Chris Kelly • Aug. 5, 2021 -
Courtesy of Mercedes-Benz USA
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment
As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.
By Peter Adams • Aug. 4, 2021 -
Courtesy of Blue Moon LightSky
Why Molson Coors is betting on special occasions as drinking habits evolve
After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products.
By Asa Hiken • Aug. 4, 2021 -
Courtesy of Reebok
Reebok's new AR tool helps basketball players set up their own courts
An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.
By Peter Adams • Aug. 2, 2021 -
Spencer Platt via Getty Images
Deep DiveAmid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand
Where people are buying is changing dramatically, extending well beyond the usual suspects such as Amazon to social media platforms that are expanding their commerce capabilities.
By Peter Adams • Aug. 2, 2021 -
Permission granted by Gap Inc.
ColumnCampaign Trail: GapKids meets anticipated back-to-school season with ad on individualism
Spotlighting a Tennessee class and its teacher who went viral for his personalized handshakes, the spot builds on the company's philosophy of "modern American optimism."
By Natalie Black (Koltun) • July 30, 2021 -
Courtesy of Corona
Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'
Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.
By Asa Hiken • July 29, 2021 -
Courtesy of Campbell Soup Company
Campbell's commemorates updated soup can labels with NFT collection
Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.
By Chris Kelly • July 28, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins brand elements into 'Tastewear' capsule collection
In its latest "Newstalgia" activation, the restaurant chain is making clothes that appeared in TV spots available for fans.
By Chris Kelly • July 27, 2021 -
Courtesy of Popeyes
Popeyes calls truce to chicken sandwich wars with nugget launch campaign
After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering.
By Chris Kelly • July 27, 2021 -
Retrieved from Carter’s, Inc. on July 21, 2021
OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids
"Today is Someday" is the brand's first creative work from Majority, the agency co-founded earlier this year by Shaquille O'Neal.
By Chris Kelly • July 21, 2021 -
Courtesy of Axe
Axe taps into crypto craze with 'dogecan' giveaways
The limited-edition, dogecoin-inspired cans sold out in minutes and afforded the Unilever brand viral moments on social media.
By Asa Hiken • July 21, 2021 -
Permission granted by Infiniti
Infiniti taps celebrities on Cameo for online shopping Q&A
Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo.
By Asa Hiken • July 19, 2021 -
Permission granted by Taco Bell
Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return
Drawing on iconography from franchises like Gundam, the brand targets a more niche community compared to past campaigns that mimicked Hollywood blockbusters.
By Peter Adams • July 16, 2021 -
Courtesy of I Can't Believe It's Not Butter!
ColumnCampaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots.
By Natalie Black (Koltun) • July 16, 2021 -
Courtesy of Absolut
Absolut helps drinkers express social boundaries with cheeky merch
The #MixResponsibly campaign hinges on research that found 56% of U.S. adults have not expressed to friends their social distance expectations.
By Asa Hiken • July 16, 2021 -
Permission granted by PepsiCo
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.
By Peter Adams • July 14, 2021
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