Creative: Page 68
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Courtesy of Nature Valley
Nature Valley touts trail restoration with remake of classic song
To celebrate 10,000 miles of restored trails, the General Mills brand tapped Daveed Diggs to remake The Proclaimers hit "I'm Gonna Be (500 Miles)."
By Robert Williams • Jan. 7, 2021 -
Courtesy of Burger King
Burger King prioritizes digital with first rebrand in more than 20 years
With its all-encompassing visual update, the QSR chain also seeks to demonstrate its improvements to food quality and sustainability.
By Chris Kelly • Jan. 7, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Kia
Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing
After revealing a new logo and slogan earlier in the month, the automaker further detailed plans to center more of its business on sustainable areas like electric vehicles and mobility services.
By Peter Adams • Updated Jan. 15, 2021 -
Always and Walmart released a video as part of their campaign that features girls playing sports. The image was retrieved from its video on Jan. 6, 2021.
P&G's Always teams with Walmart to urge girls to stay in sports
#KeepHerPlaying seeks to promote the benefits of sports while raising money for a nonprofit started by tennis legend Billie Jean King.
By Robert Williams • Jan. 6, 2021 -
Courtesy of General Mills
General Mills cereal mascots sport 'got milk?' mustaches in new campaign
Brands including Cheerios and Trix will recreate the "vintage milk man experience" and launch a social media challenge on TikTok and Instagram.
By Chris Kelly • Jan. 6, 2021 -
Courtesy of PepsiCo
Pepsi seeks to help Black-owned restaurants with 'Dig In' campaign
A new TV spot and mentorship programs aim to spur $100 million in sales for these eateries in the next five years.
By Robert Williams • Jan. 5, 2021 -
Courtesy of KFC
KFC joins console wars with gaming system that keeps chicken hot
After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master.
By Robert Williams • Jan. 5, 2021 -
Courtesy of Ford Motor Company
Ford appeals to patriotic duty with campaign to curb COVID-19
The vehicle maker is urging people to keep up their efforts to halt the spread of the coronavirus until vaccines are more widely available.
By Robert Williams • Jan. 4, 2021 -
Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021 -
Courtesy of Ford Motor Company
Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang
Creative built around nostalgia for a holiday classic continues a trend that started around the Super Bowl and has endured despite COVID-19 disruptions.
By Peter Adams • Dec. 22, 2020 -
Courtesy of Sonic Drive-In
How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign
Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year.
By Chris Kelly • Dec. 22, 2020 -
Courtesy of Frito-Lay
Doritos brings back nostalgic favorite with TikTok challenge
A cone-shaped version of Doritos returns as the brand re-teams with Ali Landry, who starred in an iconic Super Bowl ad that introduced the snack in 1998.
By Robert Williams • Dec. 22, 2020 -
Courtesy of Burger King
Burger King sends customers $1 via Venmo to push new value menu
A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.
By Peter Adams • Dec. 21, 2020 -
Courtesy of PepsiCo
Mtn Dew opens 'direct-to-gamer' store for DTC sales, loyalty rewards
The website can help parent company PepsiCo collect first-party data on younger consumers who are interested in gaming and esports.
By Robert Williams • Dec. 21, 2020 -
Super Bowl viewers support social justice ads, study says
The Super Bowl LV experience is likely to be different from past years, with 70% of viewers avoiding parties and 60% open to social justice messaging.
By Robert Williams • Dec. 21, 2020 -
Cheerios released a video as part of a holiday campaign. The image was retrieved from its video on Dec. 17, 2020.
ColumnCampaign Trail: Rebooted Cheerios spot points to influencers' marketing power
After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.
By Natalie Black (Koltun) • Dec. 18, 2020 -
Why Kraft Heinz leaders say their new strategy will drive growth beyond the pandemic
The CPG giant is upping its marketing spend 30% as it seeks to understand how consumers connect to its brands.
By Megan Poinski • Dec. 17, 2020 -
Courtesy of PepsiCo
Pepsi teams with Fox on game show inspired by Wild Cherry flavor
With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration.
By Robert Williams • Dec. 17, 2020 -
Yujin Kim/Marketing Dive
Tracking every ad buy for Super Bowl LV
Here are all the spots that ran during the big game, including Bruce Springsteen's ad debut for Jeep and Cadillac's "Edward Scissorhands" revival.
By Nami Sumida • Updated Feb. 8, 2021 -
Retrieved from The Kraft Heinz Company on December 15, 2020
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited.
By Peter Adams • Dec. 15, 2020 -
Courtesy of McDonald's Sweden
McDonald's celebrates 'Golden M' hairdo with virtual barbershop
In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours.
By Chris Kelly • Dec. 15, 2020 -
Microsoft Xbox released a video as part of the campaign that features LeBron James and Bugs Bunny. The image was retrieved from its video on Dec. 15, 2020.
Microsoft, Warner Bros. court 'Space Jam' game designers with online contest
To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James.
By Robert Williams • Dec. 15, 2020 -
Permission granted by Pepsi
Pepsi taps Desus and Mero for holiday push supporting New York City bodegas
The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the end of a brutal year.
By Peter Adams • Updated Dec. 11, 2020 -
Retrieved from PepsiCo on December 11, 2020
Mtn Dew, Papa John's power up gaming fans with controller that can order pizza
The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.
By Robert Williams • Dec. 11, 2020 -
Courtesy of Ben & Jerry's
Ben & Jerry's debuts ice cream flavor honoring Colin Kaepernick
Change the Whirled's theme aligns with the brand's history of activism and amplifies Kaepernick's stances around divisive issues like defunding the police.
By Robert Williams • Dec. 11, 2020
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