Creative: Page 68
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Courtesy of Snap
Labatt turns cases of beer into NHL arenas with Snapchat lens
Snapcodes on beer boxes unlock an AR experience that causes a virtual arena to appear, arriving as most hockey teams play without fans in attendance.
By Chris Kelly • Feb. 11, 2021 -
Courtesy of PepsiCo
Aunt Jemima rebrands as Pearl Milling Company
Instead of a picture of a Black woman, the PepsiCo brand's packaging will feature a drawing of an old-fashioned mill on the banks of a river.
By Megan Poinski • Updated Feb. 10, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of DoorDash
DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day
The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood.
By Robert Williams • Feb. 10, 2021 -
Courtesy of Mondelez
Chips Ahoy asks fans to design sneakers for mascot Chip
As its parent company attempts to collect first-party data, the Mondelez brand partnered with sneaker customizer Dominic "The Shoe Surgeon" Ciambrone.
By Robert Williams • Feb. 10, 2021 -
Courtesy of Mitsubishi
Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live
The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.
By Robert Williams • Feb. 9, 2021 -
Courtesy of Kraft Heinz
Philadelphia Cream Cheese offers therapy for homebound couples
Leveraging new research, the brand seeks to engage the 53% of couples that have argued over sharing dessert to help launch a single-serving product.
By Robert Williams • Feb. 9, 2021 -
Courtesy of Jeep
Deep DiveSuper Bowl LV ads highlight marketers' disconnect with reality
Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Feb. 8, 2021 -
Courtesy of P&G
P&G campaign asks for greater equality in household chores
The "Come Clean to Close the Chore Gap" campaign for Dawn and Swiffer includes a 30-second spot that will air during the Super Bowl pregame show.
By Robert Williams • Feb. 5, 2021 -
Courtesy of Triller
Why brands skipped Super Bowl ads and counterprogrammed instead
More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach.
By Chris Kelly • Feb. 5, 2021 -
Opinion
Super Bowl LV marks a shift in advertising tradition
While their reach is impressive, spots in the big game lack the multichannel connectedness and performance-driven metrics many brands now seek.
By James Draper • Feb. 5, 2021 -
Permission granted by Foot Locker
What 2021 means for sports marketing — and how Foot Locker's approaching it now
Priorities have changed for sports retailers, and companies need more than a new marketing strategy to succeed.
By Cara Salpini • Feb. 5, 2021 -
Courtesy of Dole
Dole calls attention to food insecurity with OOH 'malnutrition labels'
The campaign includes outdoor projections in several cities that resemble the "nutrition facts" labels on packaged foods.
By Robert Williams • Feb. 4, 2021 -
Courtesy of Lowe's
Lowe's invites couples to splash-painting date night for Valentine's Day
Under CMO Marisa Thalberg, the home improvement retailer continues to engage consumers by meeting changing demands related to the pandemic.
By Chris Kelly • Feb. 4, 2021 -
Retrieved from Robinhood on February 03, 2021
Robinhood forges ahead with Super Bowl debut despite GameStop uproar
While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began.
By Peter Adams • Feb. 3, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 3, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 2, 2021 -
Courtesy of Bud Light
Bud Light reunites brand 'legends' in Super Bowl return
Post Malone, Cedric the Entertainer, the Bud Knight and other characters from the brand's past ads are cast as superheroes saving an overturned beer truck.
By Natalie Black (Koltun) • Feb. 2, 2021 -
Miller Lite is sparring with Michelob Ultra through a typing challenge intended to distract from the AB InBev rival's in-game Super Bowl ad. The image was retrieved from the brand's YouTube video on Feb. 1, 2021.
Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow
With AB InBev in control of in-game commercial air time, Miller is taking an alternative approach with an 836-character URL typing challenge.
By Peter Adams • Feb. 1, 2021 -
Courtesy of Stella Artois
Stella Artois asks people to 'invest your heartbeats' in special occasions
A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories.
By Robert Williams • Feb. 1, 2021 -
Permission granted by Chobani
Chobani perks up coffee creamer push with flavor creation contest
Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category.
By Natalie Black (Koltun) • Feb. 1, 2021 -
Permission granted by Old Spice
Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence
Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year.
By Peter Adams • Jan. 29, 2021 -
Discover released a video as part of its new ad campaign. The image was retrieved from its video on Jan. 28, 2021.
ColumnCampaign Trail: Discover looks toward brighter days in ad showcasing financial tools
A new brand positioning was crafted to highlight Discover's financial services beyond just transactions.
By Natalie Black (Koltun) • Jan. 29, 2021 -
Courtesy of Cutwater Spirits
AB InBev's Cutwater Spirits taps 'Schitt's Creek' star for multichannel campaign
Along with a social media series and sweepstakes, the campaign includes a spot that will air in key regional markets during the Super Bowl.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Pringles
Pringles brings video game zombie to life in Twitch livestream
The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Dunkin'
Dunkin' offers drive-thru weddings for Valentine's Day
Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic.
By Robert Williams • Jan. 28, 2021
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