Coca-Cola salutes 'holiday heroes' with personalized soda bottles

With the pandemic upending traditions, a brand that's intertwined with the holidays is offering fans a way to acknowledge people who deserve thanks.

By Aaron Baar • Dec. 2, 2020

Lowe's helps NFL players bring Christmas spirit to their hometowns

Donations of pre-lit Christmas trees to those impacted by the pandemic as well as a social media tree lighting push reflect how the retailer continues to focus on local communities.

By Tatiana Walk-Morris • Dec. 1, 2020

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign

Keying in on Levy's prominent eyebrows, the "Unlimited Eyebrowsing" effort highlights the "brow-sing" capabilities of the carrier's unlimited data plans.

By Robert Williams • Nov. 30, 2020

Kinder Joy's holiday campaign highlights family moments

The Ferrero brand joins other marketers in reinforcing the idea that the holidays this year can still be a special time despite some traditions being put on hold.

By Aaron Baar • Nov. 30, 2020

Heineken crafts bottles and cans into holiday gifts

With Pinterest and Tastemade, the cross-portfolio campaign reimagines Heineken, Dos Equis and Tecate through "holiday hack" videos.

By Aaron Baar • Nov. 25, 2020

Triscuit takes on food deserts with first purpose-driven campaign

"The Missing Ingredients Project" will grant $1 million to groups improving access to food, and arrives as parent company Mondelez debuts its new human-centric marketing strategy.

By Robert Williams • Nov. 25, 2020

Walmart illuminates holidays with drone light show

The retailer's latest experiential activation was crafted with the socially distanced, contactless needs of the pandemic era in mind.

By Aaron Baar • Nov. 24, 2020

Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving

Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.

Nov. 24, 2020

Ferrero mocks lofty ad claims in fresh campaign for Crunch bars

The candy maker, which bought Nestlé's U.S. confectionery business in 2018, touts the benefits of "Crunching," a fictitious lifestyle trend.

By Robert Williams • Nov. 23, 2020

Hulu uses OOH holograms to bring 'Animaniacs' reboot to life

For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles.

By Aaron Baar • Nov. 23, 2020

Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push

Its latest music-infused campaign will splice fan content into a music video for the Grammy Awards as the pandemic pauses traditional ad shoots.

By Tatiana Walk-Morris • Nov. 20, 2020

Miller Lite celebrates the end of office holiday parties with art installation

Citing research about office employees' feelings toward awkward work parties, the Molson Coors brand pushes the idea that less time at a professional gathering means more time with friends.

By Aaron Baar • Nov. 20, 2020

Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home

The DTC bedding brand is approaching the uncertain season with a dreamy campaign that reflects its role in providing comfort.

By Natalie Black (Koltun) • Nov. 20, 2020

Holiday ads nod to COVID-19, but depicting gatherings also works, study finds

An Ace Metrix analysis found that showing safety measures like wearing masks doesn't register a significant difference in an ad's reception.

By Peter Adams • Nov. 19, 2020

Travelocity taps Sarah Michelle Gellar for Thanksgiving cooking tutorial

The celeb-focused Zoom cooking class comes as the pandemic changes many consumers' plans for the holiday.

By Tatiana Walk-Morris • Nov. 19, 2020

How QSRs can pivot their marketing to join the holiday conversation

Less travel and in-person shopping could mean fewer moments for fast food, but savvy restaurant brands still have opportunities to join in on the season.

By Chris Kelly • Nov. 19, 2020

Frito-Lay unwraps online gift shop, brings back Anna Kendrick holiday ad

Its e-commerce push comes as the marketer's research shows 50% of U.S. residents plan to shop for holiday groceries online, up from 15% last year.

By Tatiana Walk-Morris • Nov. 18, 2020

Bud Light taps into gaming wars with 6-pack console

Referencing recent releases by Sony PlayStation and Microsoft Xbox, the device up for auction is dubbed "half koozie, half projector and half console."

By Aaron Baar • Nov. 18, 2020

Philadelphia Cream Cheese mocks gaming consoles ahead of holidays

As PlayStation and Xbox debut their first major console updates in years, the Kraft Heinz brand hypes a "stunning advancement in cheesecake technology."

By Robert Williams • Nov. 17, 2020

Carl's Jr. and Hardee's tempt all 5 senses with immersive campaign

A meat-scented diffuser aligns with similarly outlandish merch from other brands, and is supported by Spotify playlists, a YouTube hypnotist, '90s-era "Magic Eye" and more.

By Aaron Baar • Nov. 17, 2020

Is the DTC brand aesthetic bad for business?

Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

By Cara Salpini • Nov. 16, 2020

JetBlue mulls agency shakeup to recapture brand mojo as priorities shift

In documents reviewed by The Wall Street Journal, the company said it sacrificed some personality in pursuit of "one-off tactics" and is now searching for culturally relevant solutions.

By Peter Adams • Updated Nov. 17, 2020

PepsiCo unites beverage brands for sustainability campaign

KeVita, Lipton, Izze, PureLeaf, Naked Juice and bubly come together for the first time to promote PepsiCo Recycling, a 10-year-old recycling initiative.

By Tatiana Walk-Morris • Nov. 16, 2020

OOH ads could sway shoppers on Black Friday and Cyber Monday, study says

Among people planning to spend at least half their holiday budget on the two key shopping days, 58% report interest in ads featuring QR codes, NFC tags or text messages.

By Natalie Black (Koltun) • Nov. 16, 2020

Dunkin' upgrades holiday merchandise following last year's success

An expanded selection for 2020, including customizable items, was previewed in an ad that borrows the look of vertical videos on social media.

By Robert Williams • Updated Nov. 18, 2020