Creative: Page 70

  • CMO of Proximo Brands disucssing Jose Cuervo at AWNY 2021
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    Asa Hiken/Marketing Dive
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    For Jose Cuervo, marketing success means engaging consumers more directly

    The marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent Proximo Spirits said during Advertising Week.

    By Asa Hiken • Oct. 20, 2021
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    Getty Images
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    Deep Dive

    How product shortages and an extended shopping season are upending holiday marketing

    Preparing contingencies for different holiday scenarios puts additional pressure on brands and agencies working to keep up amid their own staffing challenges.

    By • Oct. 19, 2021
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Snap unveils Snap Shack to showcase AR technology at Advertising Week
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    Courtesy of Snap Inc.
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    Snap opens creative studio for branded AR with clients P&G, Verizon and WWE

    Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.

    By • Oct. 19, 2021
  • A hand holds a TV remote control
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    Courtesy of Roku
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    IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom

    Advertisers and their agencies should look at innovations in publishing that focus on anticipating consumer needs, the group recommends.

    By • Oct. 18, 2021
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    Permission granted by Cvent
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    Sponsored by Cvent

    Raising the bar: Webinars reimagined

    As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed.

    Oct. 18, 2021
  • "Chucky's I Scream Truck" at New York Comic Con
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    Courtesy of NBCUniversal Television and Streaming
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    NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con

    Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?"

    By Asa Hiken • Oct. 14, 2021
  • Popeyes' Megan Thee Stallion sauce
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    Courtesy of Popeyes
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    Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich

    A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.

    By • Oct. 14, 2021
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    Retrieved from Tide on April 01, 2021
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    What's next for sustainability in marketing following a year of surprising resilience?

    Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue.

    By • Oct. 14, 2021
  • HAIM stars in The North Face's fall ad
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    Courtesy of The North Face
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    The North Face marks 55 years with crowdsourced archive of exploration

    "It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts.

    By • Oct. 13, 2021
  • Heinz Tomato Blood packaging retrieved by Marketing Dive on Oct. 12, 2021
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    Permission granted by Heinz
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    Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

    The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers deal with supply chain shortages.

    By • Oct. 12, 2021
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    Megan Rapinoe appeared in an ad Subway uploaded to YouTube on July 21, 2021.

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    Deep Dive

    Can QSRs meet marketing's new imperatives without alienating franchisees?

    National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.

    By • Oct. 12, 2021
  • Shutterfly's video ad "The Island of Alaska"
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    Courtesy of Shutterfly
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    Column

    Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date

    Teeing up near the holidays, "Make it a Thing" aims to amplify the personalization website's shifting focus from what people create to why.

    By • Oct. 8, 2021
  • General Mills and Meijer's virtual tailgate experience
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    Courtesy of General Mills
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    General Mills takes football tailgating virtual with interactive 'homegate' experience

    Created with retailer Meijer and e-commerce firm Obsess, the portal includes recipe videos, quizzes and the ability to shop the marketer's brands.

    By • Oct. 6, 2021
  • Johnnie Walker's "Keep Walking" campaign
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    Courtesy of Johnnie Walker
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    Johnnie Walker distills confidence into campaign urging a return to bars

    The latest iteration of the brand's "Keep Walking" effort will be supported by local change-makers and billboards in cultural hotspots around the world.

    By Asa Hiken • Oct. 5, 2021
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    Courtesy of D-ID
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    Mondelez uses AI to animate family photos for Vietnamese holiday

    With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories to life around an important holiday.

    By • Oct. 5, 2021
  • Ludacris stars in Jif's new ad campaign retrieved by Marketing Dive on Aug. 13, 2021
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    Permission granted by Jif
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    Deep Dive

    CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?

    Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era.

    By • Oct. 5, 2021
  • Kumail Nanjiani Stars In New Lexus, Marvel Studios' 'Eternals' Spot
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    Courtesy of Lexus
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    Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot

    In the Easter egg-laden "Parking Spot," Kumail Nanjiani's Kingo drives around a battle-scarred city as he encounters a variety of everyday problems. 

    By • Oct. 4, 2021
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    Courtesy of Mars Wrigley Confectionery
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    Starburst doubles down on viral Little Lad ad with TikTok contest

    The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views.

    By • Oct. 1, 2021
  • Portrait for Hyundai's "Journeys" campaign
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    Courtesy of Hyundai Motor America
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    Hyundai teams with Annie Leibovitz to portray the lives of employees and customers

    Featuring photographs and videos, the campaign attempts to humanize the car brand in order to curry favor with consumers.

    By Asa Hiken • Oct. 1, 2021
  • Coca-Cola's brand refresh for Coke trademark
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    Courtesy of The Coca-Cola Company
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    Coca-Cola refreshes brand with global campaign built around shared moments

    To revamp the Coke trademark, the brand worked with agency BETC London on a campaign that includes a gaming-focused spot and activations on Twitch.

    By Asa Hiken • Sept. 30, 2021
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    Daphne Howland/Marketing Dive
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    Macy's scrambles to keep Amazon off its big red sign in Herald Square

    The department store has rented the 2,200-square-foot billboard for 60 years and filed an injunction stipulating that it can't legally go to a competitor.

    By Daphne Howland • Sept. 29, 2021
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    Courtesy of Nutrabolt
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    C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content

    In addition to influencer partnerships and in-person activations, the drink brand will digitally release pop art-inspired visuals and anime-inspired content.

    By • Sept. 29, 2021
  • Miller Lite's NFL collection of rings
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    Courtesy of Molson Coors
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    Miller Lite forges luxury ring collection that rewards football fans for reuniting

    Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life. 

    By • Sept. 28, 2021
  • Crown Royal's canned cocktail ad campaign
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    Courtesy of Crown Royal
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    Crown Royal 3D-prints immersive world for canned cocktails

    The cast, including a hip-hop artist and pro gamer, was scanned at different locations to create a virtual block party celebrating the product launch.

    By • Sept. 27, 2021
  • Katy Perry in Behr's new ad
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    Courtesy of Behr Paint
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    Behr lets Spotify users visualize music with help from Katy Perry

    Developed with agency TBWA\Chiat\Day LA, the effort features an ad where the musician performs various hits in color-coded outfits and backdrops.

    By • Sept. 24, 2021