Creative: Page 71
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Courtesy of Publicis
Barilla cooks up pasta timer playlists on Spotify
The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
By Chris Kelly • Jan. 21, 2021 -
Unilever's ambitious new plan for fighting social inequity includes more diverse advertising
Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review.
By Peter Adams • Jan. 21, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Sun-Maid
Sun-Maid recruits kids for first 'Board of Imagination'
The packaged food marketer seeks to inspire creativity in kids with its "Imagine That" campaign.
By Robert Williams • Jan. 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer targets millennials shunning Dry January
To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement.
By Robert Williams • Jan. 19, 2021 -
Volkswagen released "The Wheel" as part of the campaign showing the progression of mobility. This image was retrieved from its video on Jan. 14, 2021.
ColumnCampaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution
A 90-second ad teases the brand's first all-electric car while illustrating the impact of the wheel's revolutionary design on transportation and beyond.
By Natalie Black (Koltun) • Jan. 15, 2021 -
Courtesy of Anheuser-Busch
Stella Artois ties with Blue Apron to serve at-home Super Bowl menu
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.
By Robert Williams • Jan. 15, 2021 -
Courtesy of Natural Light
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021 -
Courtesy of O'Doul's
O'Doul's and Match connect for sober-curious virtual dates
AB InBev's non-alcoholic beer brand is tapping research by the dating app that found 32% of singles feel social pressure to drink on a first date.
By Chris Kelly • Jan. 14, 2021 -
This screen grab was retrieved from Twitch streamer Fuslie's livestream on Jan. 13, 2021.
Lexus crowdsources gamer-ready car design on Twitch
The luxury carmaker will customize a full-size version of its 2021 IS sedan based on poll results from Wednesday's livestream.
By Natalie Black (Koltun) • Jan. 14, 2021 -
Courtesy of Cheetos
Cheetos teases mysterious Super Bowl ad starring Ashton Kutcher
The commercial for Cheetos Crunch Pop Mix will mark the second straight year the Frito-Lay brand has run an ad in the big game.
By Robert Williams • Jan. 14, 2021 -
Courtesy of Mattel
Mattel marks 50 years of Uno with new logo, tagline, global tournament
The toymaker is leveraging the card game's popularity to expand its reach via in-app games, livestreams and collaborations with celebrities.
By Robert Williams • Jan. 13, 2021 -
Courtesy of White Castle
White Castle revamps Valentine's Day event with drive-in, carhop service
Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app.
By Robert Williams • Jan. 13, 2021 -
Courtesy of Frito-Lay
Frito-Lay to run trio of Super Bowl ads for first time
An expanded Super Bowl play from the snack marketer suggests parent PepsiCo is looking to dominate advertising around an unusual big game.
By Robert Williams • Jan. 12, 2021 -
Courtesy of Ford Motor Company
Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins
Creative riffing on the "greatest of all time" phrase launches as the automaker confirmed it is skipping the Super Bowl this year.
By Peter Adams • Jan. 11, 2021 -
Permission granted by General Motors
GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign
An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles.
By Peter Adams • Jan. 11, 2021 -
Courtesy of Pepsi
Pepsi promotes Super Bowl halftime show instead of running in-game spot
As part of its multichannel campaign, the brand debuted a national TV ad, an Instagram activation and packaging with QR codes that activate digital content.
By Robert Williams • Jan. 8, 2021 -
Courtesy of Coors Light
Coors Light lobbies to induct Latino legend to football Hall of Fame
The campaign is consistent with a strategy that parent company Molson Coors developed amid pandemic-related disruptions.
By Robert Williams • Jan. 8, 2021 -
Courtesy of Nature Valley
Nature Valley touts trail restoration with remake of classic song
To celebrate 10,000 miles of restored trails, the General Mills brand tapped Daveed Diggs to remake The Proclaimers hit "I'm Gonna Be (500 Miles)."
By Robert Williams • Jan. 7, 2021 -
Courtesy of Burger King
Burger King prioritizes digital with first rebrand in more than 20 years
With its all-encompassing visual update, the QSR chain also seeks to demonstrate its improvements to food quality and sustainability.
By Chris Kelly • Jan. 7, 2021 -
Courtesy of Kia
Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing
After revealing a new logo and slogan earlier in the month, the automaker further detailed plans to center more of its business on sustainable areas like electric vehicles and mobility services.
By Peter Adams • Updated Jan. 15, 2021 -
Always and Walmart released a video as part of their campaign that features girls playing sports. The image was retrieved from its video on Jan. 6, 2021.
P&G's Always teams with Walmart to urge girls to stay in sports
#KeepHerPlaying seeks to promote the benefits of sports while raising money for a nonprofit started by tennis legend Billie Jean King.
By Robert Williams • Jan. 6, 2021 -
Courtesy of General Mills
General Mills cereal mascots sport 'got milk?' mustaches in new campaign
Brands including Cheerios and Trix will recreate the "vintage milk man experience" and launch a social media challenge on TikTok and Instagram.
By Chris Kelly • Jan. 6, 2021 -
Courtesy of PepsiCo
Pepsi seeks to help Black-owned restaurants with 'Dig In' campaign
A new TV spot and mentorship programs aim to spur $100 million in sales for these eateries in the next five years.
By Robert Williams • Jan. 5, 2021 -
Courtesy of KFC
KFC joins console wars with gaming system that keeps chicken hot
After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master.
By Robert Williams • Jan. 5, 2021 -
Courtesy of Ford Motor Company
Ford appeals to patriotic duty with campaign to curb COVID-19
The vehicle maker is urging people to keep up their efforts to halt the spread of the coronavirus until vaccines are more widely available.
By Robert Williams • Jan. 4, 2021
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