Creative: Page 72
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Permission granted by Blue Wire
Mtn Dew nets audio activation with basketball-themed podcast
A new tie-up with comedian Druski will target young basketball fans and run through the NBA playoffs.
By Asa Hiken • May 17, 2021 -
Courtesy of PepsiCo
Mtn Dew energy drink debuts first campaign with LeBron James
The NBA superstar is the new face of Mtn Dew Rise in his first work with a PepsiCo brand since switching from Coca-Cola in March.
By Robert Williams • May 14, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Bud Light
Bud Light touts soccer sponsorship with wearable Boxhead packaging
A campaign built around packaging depicting faces of professional soccer players includes TV, digital, social, OOH and a collaboration with Amazon.
By Robert Williams • May 14, 2021 -
Retrieved from GLAAD on May 13, 2021
P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging
Research tied to The Visibility Project found 81% of advertisers believe inauthentic portrayals of LGBTQ consumers will lead to stronger backlash than no representation at all.
By Peter Adams • May 13, 2021 -
Courtesy of McDonald's
McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin
The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign.
By Peter Adams • May 11, 2021 -
Courtesy of AHA Sparkling Water
Coca-Cola builds on sparkling water momentum with first Aha campaign
"Can I Get an Aha?" finds Coke banking on its marketing prowess to drive sales and grow its customer base in the competitive sparkling water market.
By Asa Hiken • May 11, 2021 -
Courtesy of Walmart
Walmart cooks up healthy eating experience based on Netflix show
The interactive experience, a tie-up with "Waffles + Mochi," marks another effort by the retailer to sponsor original content to engage consumers.
By Robert Williams • May 11, 2021 -
Courtesy of Molson Coors
Miller sends up hard seltzer craze with livestreamed rocket launch
The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer."
By Peter Adams • May 10, 2021 -
Courtesy of Stellantis
Ram dials up musical branding with Foo Fighters partnership
The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars."
By Asa Hiken • May 10, 2021 -
Retrieved from Molson Coors on May 10, 2021
Molson Coors promotes 'organic but chill' competitor to Michelob Ultra
Comedian Ali Wong provides the voice for Coors Pure, humorously complimenting people on their meager achievements as they open a beer.
By Robert Williams • May 10, 2021 -
Permission granted by SoulCycle
ColumnCampaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen
New messaging designed to underpin the brand's marketing over the next year honors riders and how movement can connect them to the world outside.
By Natalie Black (Koltun) • May 7, 2021 -
Courtesy of Ritz
Ritz celebrates foster families with Instagram Stories sticker pack
As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.
By Robert Williams • May 7, 2021 -
Permission granted by Cheil Worldwide
Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up
Working with agency Cheil Brasil, the brand developed an in-game location where players can snap photos to share on social media as part of a promotional event.
By Peter Adams • May 6, 2021 -
Axe released a video as part of the campaign. The image was retrieved from its video on May 6, 2021.
Axe targets Gen Z with open-minded approach to attraction in new ads
The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years.
By Robert Williams • May 6, 2021 -
Courtesy of Procter & Gamble
P&G honors Olympic parents with campaign for Tokyo games
Continuing the brand's "Lead With Love" theme, two new short films salute parents who encourage children to achieve athletic and personal greatness.
By Robert Williams • May 6, 2021 -
Courtesy of PepsiCo
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
By Peter Adams • May 5, 2021 -
Courtesy of PepsiCo
Mtn Dew flies flag for Indy 500 with 'Project Green Means Go'
The PepsiCo brand is asking Indianapolis residents to share inspiring messages as racing fans come back to the stands.
By Robert Williams • May 5, 2021 -
Permission granted by Bombay Sapphire
Bombay Sapphire leans into science with Bill Nye explainer videos
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.
By Asa Hiken • May 4, 2021 -
Retrieved from Don Julio on May 03, 2021
Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT
The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine."
By Robert Williams • May 3, 2021 -
FedEx Office
Sponsored by FedEx Office3 advantages of printed signage and advertising for driving traffic back to the store
As consumers feel comfortable shopping in-person again, printed signage and advertising can help bring them back in-store.
May 3, 2021 -
Retrieved from General Mills on April 29, 2021
General Mills auctions NFTs to promote return of chocolate Dunkaroos
Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.
By Robert Williams • April 29, 2021 -
Courtesy of Taco Bell
Taco Bell turns the moon into a billboard for its first global campaign
In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.
By Chris Kelly • April 28, 2021 -
Courtesy of Oscar Mayer
Oscar Mayer introduces extensive brand refresh with pop-art ads
The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads.
By Peter Adams • April 28, 2021 -
Courtesy of 7-Eleven
Q&A7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend
Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels.
By Chris Kelly • April 28, 2021 -
Courtesy of American Express
American Express touts card membership with 1st global campaign since 2018
The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.
By Robert Williams • April 27, 2021
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