Creative: Page 72
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Courtesy of Degree
Degree is quick to partner with college athletes that can now monetize
To highlight purpose-led initiatives, the Unilever brand will partner with NCAA athletes as new rules about how they can monetize their name, image and likeness go into effect.
By Chris Kelly • July 1, 2021 -
Courtesy of Tripadvisor
Tripadvisor's refreshed app, ads aim to instill wanderlust
Video spots in "Vacations Miss You" depict luggage looking lonely and forgotten after more than a year of going mostly unused.
By Natalie Black (Koltun) • July 1, 2021 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Retrieved from Corona on July 01, 2021
Corona offers spin on crypto craze to get people back to the beach
Brand ambassadors like Snoop Dogg are promoting a "Triptocurrency" that can be used to book trips exclusively on Expedia.
By Peter Adams • July 1, 2021 -
Courtesy of Anheuser-Busch
Budweiser recreates 'Independence Day' speech as vaccination push continues
Despite the U.S. falling far below of President Biden's goal of getting 70% of adults partially vaccinated by July 4, the AB InBev flagship will deliver on its promise of a free beer.
By Chris Kelly • June 30, 2021 -
Retrieved from Goodby Silverstein & Partners on June 29, 2021
Opinion'Liberty, Liberty, Liiiberty... Liiiberty!': Anatomy of a sonic logo
If you want to reach into people's brains, hearts and pocketbooks in 2021, you must have a strong, well-designed audio presence, writes music producer Lucas Murray.
By Lucas Murray • June 30, 2021 -
Courtesy of Frito-Lay North America
Doritos gives platform to Black creators with $5M commitment
As part of parent company PepsiCo's work to advance racial equality, the brand will support and showcase "changemakers" who are driving culture.
By Chris Kelly • June 29, 2021 -
Fair use
MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative
While the two come from different backgrounds, both share a focus on "simplicity and speed" and look to disrupt traditional TV advertising.
By Peter Adams • June 28, 2021 -
Courtesy of AB InBev
How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies
The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said.
By Peter Adams • June 28, 2021 -
Permission granted by Wendy's
Q&AWendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business
Carl Loredo, the chain's marketing chief since 2019, said his overall vision is unchanged by the pandemic, while tactics are evolving to meet tech needs.
By Peter Adams • June 28, 2021 -
Permission granted by Tafi
Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji
In a deal with Tafi, the beverage giant is releasing virtual '70s-inspired apparel in celebration of an iconic ad's 50th anniversary.
By Asa Hiken • June 24, 2021 -
Courtesy of Chipotle Mexican Grill, Inc.
Chipotle drives interest in loyalty program with racing video game
The lo-fi racing game promotes a new update to Chipotle Rewards and will dole out prizes to select winners, including a 2021 Tesla Model 3.
By Asa Hiken • June 23, 2021 -
Permission granted by Marriott Bonvoy
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
Marriott is debuting the largest global campaign in its 90-year history, an effort made in conjunction with 72andSunny, to capture pent-up pandemic demand.
By Peter Adams • June 23, 2021 -
Courtesy of Sweetgreen
How Sweetgreen's in-house agency helps deliver healthy messages
Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.
By Chris Kelly • June 21, 2021 -
Courtesy of Axe
Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers
As part of the "Get Axeinated" campaign, tongue-in-cheek ads position getting vaccinated as the "hot" thing for young guys to do as the dating scene returns.
By Peter Adams • June 21, 2021 -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Courtesy of e.l.f. cosmetics
E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint
Gold-dipped "Ne.l.f.Ts" will be sold via the Bitski platform and in partnership with Aerial, which tracks emissions for the digital format.
By Peter Adams • June 18, 2021 -
Courtesy of Estée Lauder
ColumnCampaign Trail: Estée Lauder reimagines love with audio-first stories
"Dare to Love" is powered by creative storytelling through the voices of artists and influencers, touching on self-love, family love and love of purpose.
By Natalie Black (Koltun) • June 18, 2021 -
Courtesy of Ikea U.S.
Ikea centers on sustainability with conversational Pandora ad
Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life.
By Natalie Black (Koltun) • June 17, 2021 -
Courtesy of L Brands
Victoria's Secret is (finally) trying to get women's attention
The brand's angels are being replaced with a group of influential women who will help shape its merchandising and messaging. Will the turnabout work?
By Daphne Howland • June 17, 2021 -
Courtesy of Hyundai Motor America
Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes
Media agency Canvas Worldwide and AOR Innocean USA assisted with an effort that comes as streaming services are booming.
By Peter Adams • June 17, 2021 -
Courtesy of Degree
Degree reminds consumers to wear deodorant as pre-pandemic activities resume
The Unilever brand's multichannel campaign seeks to reconnect with consumers after 68% admitted to intentionally not using deodorant because they weren't seeing others.
By Chris Kelly • June 17, 2021 -
Courtesy of KFC Canada
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework
Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters.
By Peter Adams • June 17, 2021 -
Courtesy of Molson Coors Beverage Company
Coors Light encourages drinkers to 'chill' with offbeat koozies
Molson Coors sister brand Miller Lite launched a similar effort, giving away a baseball glove with a tallboy pint pocket specially designed to catch beers.
By Asa Hiken • Updated June 16, 2021 -
Courtesy of Wendy's
Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors
The push includes free delivery via the chain's app, capturing first-party data that would otherwise be collected by third-party delivery services.
By Chris Kelly • June 15, 2021 -
Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
By Chris Kelly • June 14, 2021
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