Creative: Page 73
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Courtesy of Bud Light
Bud Light readies post-pandemic summer plans with $10M stimulus
VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events.
By Chris Kelly • April 27, 2021 -
Courtesy of Cadillac
Cadillac paves the way for its electric future at the Oscars
The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.
By Natalie Black (Koltun) • April 27, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Grey Goose
Grey Goose plays on the senses to promote infused vodkas
The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut.
By Robert Williams • April 26, 2021 -
Courtesy of Domino's Pizza
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
Still dedicated to thwarting the chain's speedy operations, the infamous mascot returned with TV ads, a mobile game tie-in, limited merch and more.
By Peter Adams • April 26, 2021 -
Excedrin released a video as part of the campaign. The image was retrieved from its video on April 22, 2021.
ColumnCampaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push
An animated video series and six-step routine were designed to help combat screen-related headache triggers.
By Natalie Black (Koltun) • April 23, 2021 -
Retrieved from Dove Canada on April 21, 2021
Dove urges parents to have the 'selfie talk' about harmful effects of social media
The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards.
By Robert Williams • April 21, 2021 -
Courtesy of Dos Equis
Dos Equis' new brand direction offers a dose of post-pandemic optimism
The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline.
By Natalie Black (Koltun) • April 21, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra's sustainably brewed beer samples the sun in new song
To promote a solar power milestone, the AB InBev brand taps Colombian star Maluma for an original song and music video.
By Chris Kelly • April 20, 2021 -
Courtesy of Old Spice
Deep DiveWhy brands like Neutrogena and Old Spice are rushing to build internal content studios
While people seek ad-free platforms like streaming services, brands angle to meet the appetite for programming — but they must avoid navel-gazing.
By Peter Adams • April 20, 2021 -
Courtesy of Volkswagen
How brands are fumbling sustainability — and how they can get it right
Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach.
By Chris Kelly • April 19, 2021 -
Opinion
What advertisers stepping into the gaming arena should know
The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve, writes Merkle's Kimberly Dutcher.
By Kimberly Dutcher • April 19, 2021 -
Courtesy of Silk
Silk urges people to overcome climate worries on Earth Day
With 67% of U.S. consumers anxious about climate change, the Danone-owned brand of plant-based foods will offer virtual discussions with a counselor.
By Robert Williams • April 16, 2021 -
Courtesy of PepsiCo
PepsiCo's Lifewtr pushes for diversity in the arts with Issa Rae team-up
Along with a chance of mentorship from the "Insecure" boss, Life Unseen features a 20-person collective that will get their art featured on water bottles.
By Chris Kelly • April 15, 2021 -
Courtesy of P&G
P&G inks multiyear MLS sponsorship in quest to court multicultural consumers
As part of the deal, the CPG giant will work with local communities to open up youth access to soccer at the collegiate level and beyond.
By Peter Adams • April 14, 2021 -
Courtesy of Hornitos
Hornitos boosts underrepresented voices with short film program
The tequila brand teamed with the Black List to fund and mentor emerging filmmakers in an effort to enable diverse creatives.
By Chris Kelly • April 14, 2021 -
Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category.
By Natalie Black (Koltun) • April 13, 2021 -
Opinion
Are in-house ad agencies choking the talent pipeline?
The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now, writes WorkReduce CEO Brian Dolan.
By Brian Dolan • April 12, 2021 -
Getty Images
Omnicom calls for Asian inclusivity with PSA contest
The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence.
By Robert Williams • April 12, 2021 -
Lacoste and Polaroid released a video as part of the campaign that features dancers. The image was retrieved from this video on April 8, 2021.
ColumnCampaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab
A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s.
By Natalie Black (Koltun) • April 9, 2021 -
Courtesy of P&G
How P&G and Lush pursue brand activism with authenticity
Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's Impact conference.
By Chris Kelly • April 8, 2021 -
Courtesy of Bush's Beans
Bush's Beans remixes 'bean song' with Josh Groban ballad
Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video.
By Robert Williams • April 8, 2021 -
Courtesy of Molson Coors
Molson Coors puts giant QR codes on runners to push low-calorie beer
Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.
By Peter Adams • April 7, 2021 -
Orbitz released a video as part of the campaign. The image was retrieved from its video on April 7, 2021.
Orbitz supports inclusive positioning with 'Travel As You Are' campaign
With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.
By Robert Williams • April 7, 2021 -
Courtesy of Walmart
For Walmart, some pandemic-related marketing changes will endure longer than others
Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.
By Peter Adams • April 7, 2021 -
Courtesy of Impossible Foods
Impossible Foods eyes meat eaters in first national ad push
Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants."
By Chris Kelly • April 7, 2021
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