Campbell insures Thanksgiving side dishes with Instacart team-up

As first-time Thanksgiving hosts worry about "epic fails," the food brand's local ghost kitchens will prep replacement dishes for sides gone awry in Manhattan.

By Aaron Baar • Nov. 16, 2020

Ikea helps families reduce holiday pressures in new campaign

The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year.

By Natalie Black (Koltun) • Nov. 16, 2020

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

White Castle promotes Thanksgiving slider stuffing recipe with rapper Coolio

Influencer Tim Chantarangsu is also part of the effort as the fast food chain mixes nostalgia with social media culture.

By Tatiana Walk-Morris • Nov. 13, 2020

Mondelez ties marketing to internal diversity efforts with 'humaning' approach

Aligning its internal and external strategies around consumers and purpose, the CPG plans to move beyond "cautious" data-driven tactics — even as it puts a premium on first-party data.

By Chris Kelly • Nov. 13, 2020

Oreo lets fans customize cookies in personalization push

As people start shopping for holiday gifts and party desserts, the Mondelez brand makes a push for first-party data through customized treats.

By Robert Williams • Nov. 13, 2020

Fisher Nuts pivots to emotional-driven narrative to attract young bakers

In a nod to how holidays are different this year, the brand's first narrative ad depicts a grandmother and grandson bonding over baking via video chat.

By Aaron Baar • Nov. 12, 2020

Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave

Research shows 63% of consumers plan to cook to stay entertained during the winter wave of COVID-19, with many also seeking inspiration and shortcuts. 

By Robert Williams • Nov. 12, 2020

Ritz spotlights chosen families in inclusive holiday ad

A new purpose-driven holiday spot keys into inclusion and belonging, with Ritz casting two gay men of color, a transgender woman and a non-binary person.

By Tatiana Walk-Morris • Nov. 12, 2020

Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum

The tie-up supporting Historically Black Colleges and Universities comes as Peloton's stock tumbles on positive COVID-19 vaccine news.

By Peter Adams • Nov. 11, 2020

Sam's Club plays on Hugh Jackman, Ryan Reynolds' feud for charity

Reigniting a decade-long friendly feud, the campaign integrates both actors' beverage brands to raise donations for two foundations this holiday season.

By Tatiana Walk-Morris • Updated Nov. 13, 2020

Dentsu reinforces data's role in video creative

An expanded partnership with VidMob helps brands leverage computer vision and machine learning to optimize creative in real time across channels.

By Robert Williams • Nov. 11, 2020

Whole Foods insures Thanksgiving with 'turkey protection plan' by Progressive

The stunt is designed to reassure home chefs during a holiday season that may be unusual due to the pandemic limiting travel and large gatherings.

By Aaron Baar • Nov. 11, 2020

How a Joe Biden presidency could impact brand marketing

Historically risk-averse marketers embraced causes from immigration to environmentalism under President Donald Trump. Lingering division means the industry shift will be less radical this go-around.

By Peter Adams • Nov. 9, 2020

Joann crafts at home with Phyllis from 'The Office' in holiday campaign

The retailer's web series spoofs pandemic-spurred behaviors like working from home and crafting, while piggybacking on the show's continued popularity.

By Aaron Baar • Nov. 9, 2020

Heineken merges creative, data and brand experiences in agency model shakeup

Executives said Le Pub, a bespoke agency powered by Epsilon and Publicis Sapient, was inspired by operational shifts made in response to COVID-19.

By Aaron Baar • Nov. 6, 2020

Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs

The space travel metaphor tries to parallel the feelings of anticipation a small business owner might experience when launching a passion project into orbit.

By Natalie Black (Koltun) • Nov. 6, 2020

Shutterfly looks back at an unusual year in new holiday spot

The campaign highlights 2020's unique circumstances, drawing from trends that have emerged like baking bread and avoiding professional haircare.

By Tatiana Walk-Morris • Nov. 5, 2020

Spirits maker Brown-Forman redesigns site to focus on home entertainment

Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.

By Aaron Baar • Nov. 5, 2020

Starbucks brews buzz for mobile ordering in new holiday campaign

With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

By Robert Williams • Nov. 5, 2020

Amazon unveils 'The Show Must Go On' holiday ad campaign

As the pandemic continues to rattle the U.S. and make for an uncertain holiday season, Amazon's ad campaign looks to convey the communal resilience shown throughout this year.

By Tatiana Walk-Morris • Nov. 4, 2020

Lego's holiday campaign focuses on digital, e-commerce channels

With shoppable ad formats and Spotify playlists, the effort is well-suited for how people have been shopping and entertaining themselves during the pandemic.

By Aaron Baar • Nov. 4, 2020

Clorox boosts ad spending 30% amid surging demand for cleaning brands

The company wants to "play offense" with its marketing plans as sales surge, CEO Linda Rendle told CNBC.

By Robert Williams • Nov. 4, 2020

Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.

By Tatiana Walk-Morris • Nov. 3, 2020

Jägermeister helps uplift 15 remaining lesbian bars in US

The latest effort from an alcohol brand that seeks to aid bars affected by the pandemic is the first to focus on the previously endangered institutions.

By Tatiana Walk-Morris • Nov. 2, 2020

Domino's drops longtime agency, citing need for 'flexibility and nimbleness'

Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.

By Peter Adams • Nov. 2, 2020