Creative: Page 74
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Courtesy of The Clorox Company
Clorox taps Billy Porter for #YasClean song, challenge on TikTok
The "Pose" star flips the slang phrase "yas queen" as part of a hashtag challenge and home makeover sweepstakes.
By Chris Kelly • April 1, 2021 -
Courtesy of PepsiCo Beverages North America
Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game
Zion Shoots. You Score. recognizes the boom in hypercasual gaming during the pandemic and is accessible via QR codes at select retail locations.
By Peter Adams • Updated April 5, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of White Claw Hard Seltzer
White Claw, a brand built on social buzz, focuses on fans in first global campaign
Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.
By Peter Adams • April 1, 2021 -
Retrieved from Tide on April 01, 2021
P&G's Tide enlists celebrity 'cold callers' for sustainability push
Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide.
By Robert Williams • April 1, 2021 -
Courtesy of Volkswagen
Volkswagen's rebranding hoax could undermine marketer's EV ambitions
The SEC has reportedly opened an inquiry into Volkswagen of America to investigate how the company's share price was affected by the stunt.
By Peter Adams • Updated May 3, 2021 -
Retrieved from Kraft Heinz on March 31, 2021
Kraft Mayo offers kits to help overcome 'mayophobia'
Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.
By Robert Williams • March 31, 2021 -
Courtesy of Volkswagen
Volkswagen's Voltswagen rebrand turns out to be elaborate April Fools' prank
"The renaming was designed to be an announcement in the spirit of April Fool's Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all," a company statement said.
By Peter Adams • Updated March 31, 2021 -
Courtesy of Budweiser
Budweiser pitches pop-up stadium experiences for MLB's Opening Day
With in-stadium attendance still limited by the pandemic, the beer brand is bringing hot dogs and more to fans throughout Chicago and New York.
By Robert Williams • March 30, 2021 -
Courtesy of P&G
P&G amps up opportunities for Black creators across advertising, film and TV
The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.
By Chris Kelly • March 30, 2021 -
Retrieved from Coca-Cola on March 29, 2021
Coke ads insert different flavors into memorable basketball moments
In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors.
By Robert Williams • March 29, 2021 -
Opinion
Unlearning common misconceptions about agencies
Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships, writes Agency Mania Solutions' Bruno Gralpois.
By Bruno Gralpois • March 29, 2021 -
Courtesy of Burger King
Burger King ties NBA 2K21 trick shot challenge to real-world rewards
In Spain, the brand created a decked-out "Menu Court" in the popular basketball video game as it looks to meet gamers where they're playing.
By Peter Adams • March 26, 2021 -
Courtesy of Frito-Lay
Tostitos spices up celeb-backed effort with Snapchat AR lens
Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.
By Robert Williams • March 26, 2021 -
Retrieved from Hillman Grad on March 26, 2021
Häagen-Dazs works to boost diversity among creators with multichannel campaign
To support marginalized creators, the brand is making a $100,000 donation to a mentorship lab at producer Lena Waithe's Hillman Grad Productions company.
By Robert Williams • March 26, 2021 -
Ikea assembles chief creative officer role as marketing, product development needs converge
Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.
By Peter Adams • March 25, 2021 -
Courtesy of Just Born Quality Confections
Peeps returns for Easter with livestreamed series, brand partnerships
As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.
By Robert Williams • March 25, 2021 -
Courtesy of Busch Beer
Busch renews vows to experiential marketing with farm wedding contest
With the pandemic again disrupting wedding plans, the AB InBev brand will host ceremonies for three couples at farms that grow grains used in its beer.
By Robert Williams • March 25, 2021 -
Courtesy of SK-II
P&G's SK-II opens film studio to elevate purpose-driven marketing
The studio will release eight original films that focus on social pressures impacting women, including one by award-winning director Hirokazu Koreeda.
By Chris Kelly • March 24, 2021 -
Retrieved from Dove on March 24, 2021
Dove offers to pay other brands to diversify their ads
Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising.
By Robert Williams • March 24, 2021 -
Permission granted by PepsiCo
PepsiCo overhauls Evolve in bid to make plant-based brand a household name
The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.
By Christopher Doering • March 24, 2021 -
Courtesy of Mondelēz International
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy.
By Peter Adams • March 23, 2021 -
Courtesy of Lexus
Lexus takes musicians for a spin in sedan with built-in record player
Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car.
By Chris Kelly • March 23, 2021 -
Courtesy of Acura
Acura targets Hispanic moms as car market tries for rebound
The campaign for the 2022 MDX is based on internal research showing women make up 40% of the crossover SUV's sales in the Hispanic market.
By Robert Williams • March 22, 2021 -
Courtesy of PepsiCo
Pepsi turns ads into dating profiles to push new mango-flavored cola
The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."
By Robert Williams • March 19, 2021 -
Courtesy of Inspire Brands
Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo
Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.
By Chris Kelly • March 18, 2021
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