Creative: Page 74
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Courtesy of Jägermeister
Jägermeister helps uplift 15 remaining lesbian bars in US
The latest effort from an alcohol brand that seeks to aid bars affected by the pandemic is the first to focus on the previously endangered institutions.
By Tatiana Walk-Morris • Nov. 2, 2020 -
Domino's drops longtime agency, citing need for 'flexibility and nimbleness'
Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.
By Peter Adams • Nov. 2, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
El Pollo Loco debuted a holiday commercial that centers on inclusivity. The image was retrieved from the company's video on Nov. 2, 2020.
El Pollo Loco promotes inclusivity with kid-centered holiday campaign
In an attempt to bring people together during a historically fraught year, the effort shows a diverse group of children discussing how sharing a meal promotes greater understanding.
By Robert Williams • Nov. 2, 2020 -
Courtesy of Mastercard
Mastercard thanks 'League of Legends' fans with digital experiences, capsule collection
As part of its latest esports activation, Mastercard continues to move Priceless experiences online, sponsoring in-game goods to provide a deeper integration.
By Aaron Baar • Nov. 2, 2020 -
Courtesy of Jordan Strauss for Wendy’s
Wendy's turns drive-thru into spooky Halloween experience
For people not near the Los Angeles "scare-thru," the chain is running a coupon effort on Twitter to ramp up usage of its app and loyalty program.
By Aaron Baar • Oct. 30, 2020 -
Retrieved from Pandora on October 29, 2020
Dove soundtracks self-care with Pandora partnership
Inspired by its Dove Mango Collection, the Unilever brand is leveraging the idea that sound helps shape sensory perception to connect with consumers.
By Aaron Baar • Oct. 29, 2020 -
Courtesy of Old Navy
Old Navy gets cozy with pop culture in holiday ads, YouTube series
Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.
By Aaron Baar • Oct. 28, 2020 -
Courtesy of Mondelez
Brands have some new tricks up their sleeves this Halloween
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
Oct. 28, 2020 -
Courtesy of Kind
Kind will pay fitness expenses for fans of energy bars — even its competitors'
With the launch of its new energy bar, Kind escalates its marketing battle with competitor Clif and gets in on the accelerating at-home exercise trend.
By Tatiana Walk-Morris • Oct. 27, 2020 -
Courtesy of Booking.com
Booking.com plugs eclectic towns to honor America's 'cultural mosaic'
Timed around the election, a new campaign spotlights lesser-known communities across the country and travel's power to bridge cultural divides.
By Natalie Black (Koltun) • Oct. 27, 2020 -
Courtesy of Zulily
E-commerce retailer Zulily celebrates women in holiday campaign
To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.
By Tatiana Walk-Morris • Oct. 26, 2020 -
Courtesy of Babe Wine
Babe Wine sells out of 'Election Night Survival Kits' as voters cope with stress
While other brands encourage people to register and vote, the AB InBev brand took a playful approach, selling a stress ball, tissues and a pillow donning the words "scream here."
By Robert Williams • Oct. 26, 2020 -
Courtesy of Tecate
Deep Dive2020's bevy of brand refreshes reflect new marketing mandates
The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.
By Shane Schick • Oct. 26, 2020 -
Deep Dive
Can retailers reinvent holiday cheer in a pandemic?
Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy.
By Cara Salpini • Oct. 26, 2020 -
Courtesy of Coors Light
Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond
Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.
By Peter Adams • Oct. 23, 2020 -
Courtesy of The North Face
ColumnCampaign Trail: The North Face's call for outdoor equity elevates diversity pledge
A creative new spot addresses the nature gap and urges people to reset their "normal" lives during the pandemic via exploration.
By Natalie Black (Koltun) • Oct. 23, 2020 -
Courtesy of Apothic
Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event
Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.
By Tatiana Walk-Morris • Oct. 22, 2020 -
Courtesy of Banana Republic
Banana Republic ends 15-year TV hiatus with new holiday spot
Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.
By Tatiana Walk-Morris • Oct. 21, 2020 -
Courtesy of Volvic
Danone's Volvic water spotlights environmental protectors in its global media
Grants will be awarded to the three winning NGOs, nonprofits or social businesses that are committed to sustainability.
By Aaron Baar • Oct. 21, 2020 -
Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game
While sports marketers don't expect a mass of advertisers to drop out, the makeup of brands participating and how they affirm their commitments could be seriously altered by the pandemic.
By Peter Adams • Oct. 20, 2020 -
Courtesy of Gap Inc.
Gap wraps up 2020 with hopeful holiday campaign
The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said.
By Natalie Black (Koltun) • Oct. 20, 2020 -
Courtesy of KitKat
KitKat gives its slogan a break for its 85th anniversary
To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel.
By Tatiana Walk-Morris • Oct. 20, 2020 -
Courtesy of Advance Auto Parts
Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries
Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots.
By Peter Adams • Oct. 19, 2020 -
Courtesy of Don Julio
Don Julio honors founder, bartenders in largest campaign to date
The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.
By Tatiana Walk-Morris • Oct. 19, 2020 -
Courtesy of Devour
Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun
After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.
By Tatiana Walk-Morris • Oct. 14, 2020
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