Influencer Marketing: Page 17

  • Gap's Fall 2021 campaign
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    Courtesy of Gap
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    Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers

    The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.

    By • Sept. 7, 2021
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    Sean Gallup via Getty Images
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    Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers

    Several channels previously viewed as less popular, including mobile gaming and music streaming, saw gains amid the pandemic's radical shift to digital.

    By • Sept. 1, 2021
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • WynnBet's new spots starring and directed by Ben Affleck
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    Courtesy of WynnBet
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    WynnBet teams with Ben Affleck, Shaq as online sports betting heats up

    The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.

    By Asa Hiken • Aug. 31, 2021
  • Slinky looks for new jungle for 75th anniversary
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    Courtesy of Just Play
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    Slinky makes social media debut with search for new jingle

    The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.

    By • Aug. 30, 2021
  • Sonos' Wild Tracks ad campaign
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    Courtesy of Sonos
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    Column

    Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad

    Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.

    By • Aug. 27, 2021
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    Courtesy of PepsiCo
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    Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

    PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.

    By • Aug. 26, 2021
  • Taco Bell's appointment of Lil Nas X as "chief impact officer"
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    Courtesy of Taco Bell Corp.
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    Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation

    The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.

    By Asa Hiken • Aug. 23, 2021
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    Unsplash - Jakob Owens

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    Sponsored by Inmar, Inc.

    Myth busted — Yes, you can measure influencer activations

    Marketers can finally prove influencer ROI to increase social commerce spend. Here's how.

    Aug. 16, 2021
  • Express launches Community Commerce program.
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    Courtesy of Express
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    Express pilots commission-based influencer program

    Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers.

    By Tatiana Walk-Morris • July 27, 2021
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    Alexander Koerner via Getty Images
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    Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings

    Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.

    By • July 15, 2021
  • Lipton's Cousin T character portrayed by T-Pain retrieved by Marketing Dive on July 13, 2021
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    Permission granted by PepsiCo
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    Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity

    Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.

    By • July 14, 2021
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    Retrieved from What's Cooking? on July 06, 2021
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    Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform

    As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators.

    By • July 7, 2021
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    Courtesy of Keurig Dr Pepper
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    Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda

    The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller is different from social video rivals like TikTok.

    By • June 24, 2021
  • L'Oreal's partnership with Pinterest for consumer-facing brands
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    Courtesy of Pinterest
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    L'Oréal taps Pinterest creators in expanded push into content marketing

    The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.

    By Asa Hiken • June 21, 2021
  • Image taken from VidCon's Twitter regarding announcement that TikTok will be title sponsor
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    Retrieved from VidCon's Twitter account on June 17, 2021
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    TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators

    By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.

    By Asa Hiken • June 17, 2021
  • Instagram Shops features
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    Courtesy of Instagram
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    Instagram debuts tool to help creators earn commission on purchases

    The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.

    By Tatiana Walk-Morris • June 10, 2021
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    Courtesy of Mars Wrigley
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    Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride

    Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.

    By • June 8, 2021
  • Image of Miller Lite and New Balance's Shoezie
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    Retrieved from Miller Lite on June 02, 2021
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    Miller Lite, New Balance team up on 'dad shoe' beer koozie

    Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.

    By Asa Hiken • June 2, 2021
  • Image included in press release of Vizzy's #Vizzybility Project launch
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    Courtesy of Molson Coors
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    Vizzy hard seltzer recruits drag queen Priyanka to promote LGBTQ+ representation in the arts

    As it seeks to break into the Canadian market, the Molson Coors brand will spotlight four artists as part of a larger visibility initiative.

    By Asa Hiken • Updated May 28, 2021
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    Courtesy of SiriusXM
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    TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker

    A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends.

    By • May 24, 2021
  • Image promoting Bullet Chess Speedrun challenge, hosted by Stella Artois
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    Courtesy of Stella Artois
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    Stella Artois teams with grandmaster in Twitch-streamed chess challenge

    With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event.

    By Asa Hiken • May 24, 2021
  • Walmart Store Exterior at Night
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    Courtesy of Walmart
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    Walmart streamlines shopping with So Yummy cooking competition

    The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.

    By Asa Hiken • May 19, 2021
  • Image of Mtn Dew podcast promotion for "Dew Zone with Druski"
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    Permission granted by Blue Wire
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    Mtn Dew nets audio activation with basketball-themed podcast

    A new tie-up with comedian Druski will target young basketball fans and run through the NBA playoffs.

    By Asa Hiken • May 17, 2021
  • Neutrogena launches first brand content studio to create original programming
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    Courtesy of Neutrogena
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    Branded content, influencer marketing make up biggest slice of digital ad budgets

    The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found.

    By • April 22, 2021
  • West Elm's influencer marketing program
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    Courtesy of West Elm
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    West Elm launches influencer ambassador program

    The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales. 

    By Tatiana Walk-Morris • April 14, 2021