Influencer Marketing: Page 18
-
Courtesy of Express
Express pilots commission-based influencer program
Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers.
By Tatiana Walk-Morris • July 27, 2021 -
Alexander Koerner via Getty Images
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.
By Peter Adams • July 15, 2021 -
Permission granted by PepsiCo
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.
By Peter Adams • July 14, 2021 -
Retrieved from What's Cooking? on July 06, 2021
Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform
As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators.
By Chris Kelly • July 7, 2021 -
Courtesy of Keurig Dr Pepper
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda
The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller is different from social video rivals like TikTok.
By Chris Kelly • June 24, 2021 -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Instagram
Instagram debuts tool to help creators earn commission on purchases
The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales.
By Tatiana Walk-Morris • June 10, 2021 -
Courtesy of Mars Wrigley
Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride
Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.
By Chris Kelly • June 8, 2021 -
Retrieved from Miller Lite on June 02, 2021
Miller Lite, New Balance team up on 'dad shoe' beer koozie
Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.
By Asa Hiken • June 2, 2021 -
Courtesy of Molson Coors
Vizzy hard seltzer recruits drag queen Priyanka to promote LGBTQ+ representation in the arts
As it seeks to break into the Canadian market, the Molson Coors brand will spotlight four artists as part of a larger visibility initiative.
By Asa Hiken • Updated May 28, 2021 -
Courtesy of SiriusXM
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker
A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends.
By Peter Adams • May 24, 2021 -
Courtesy of Stella Artois
Stella Artois teams with grandmaster in Twitch-streamed chess challenge
With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event.
By Asa Hiken • May 24, 2021 -
Courtesy of Walmart
Walmart streamlines shopping with So Yummy cooking competition
The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.
By Asa Hiken • May 19, 2021 -
Permission granted by Blue Wire
Mtn Dew nets audio activation with basketball-themed podcast
A new tie-up with comedian Druski will target young basketball fans and run through the NBA playoffs.
By Asa Hiken • May 17, 2021 -
Courtesy of Neutrogena
Branded content, influencer marketing make up biggest slice of digital ad budgets
The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found.
By Robert Williams • April 22, 2021 -
Courtesy of West Elm
West Elm launches influencer ambassador program
The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
By Tatiana Walk-Morris • April 14, 2021 -
10,000 Hours via Getty Images
Omnicom calls for Asian inclusivity with PSA contest
The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence.
By Robert Williams • April 12, 2021 -
Courtesy of White Castle
White Castle cooks up brunch recipes, branded merch for Easter
The burger chain is running an email promotion with food and fashion influencers to engage consumers.
By Robert Williams • April 1, 2021 -
Retrieved from Bud Light on March 17, 2021
How to avoid 'clout-chasing' accusations in influencer marketing
Panelists at SXSW dove into considerations large and small that have resulted in successful, enduring partnerships like Bud Light's with Post Malone.
By Peter Adams • March 17, 2021 -
Courtesy of Alka-Seltzer
Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders
As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence.
By Robert Williams • March 16, 2021 -
Courtesy of Blue Moon LightSky
Blue Moon trades donations for beer in decluttering push with The Home Edit
In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company.
By Chris Kelly • March 11, 2021 -
Opinion
Moving influencer marketing down the funnel
While popular, the practice requires better definition, accountability and will have to integrate into attribution models, writes Perlu's Andres Echenique.
By Andres Echenique • March 8, 2021 -
Courtesy of Avocados from Mexico
Avocados From Mexico launches AI-powered website merging entertainment and rewards
Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program.
By Robert Williams • March 8, 2021 -
Retrieved from French's on March 04, 2021
French's swaps mayo jars for new MustSwitch sandwich at pop-up
Pivoting from at-home to in-person experiences, the McCormick mustard brand teamed with chef Tom Colicchio to serve food at his New York City restaurant.
By Robert Williams • March 4, 2021
Previous
