Influencer Marketing: Page 18
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10,000 Hours via Getty Images
Omnicom calls for Asian inclusivity with PSA contest
The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence.
By Robert Williams • April 12, 2021 -
Courtesy of White Castle
White Castle cooks up brunch recipes, branded merch for Easter
The burger chain is running an email promotion with food and fashion influencers to engage consumers.
By Robert Williams • April 1, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Bud Light on March 17, 2021
How to avoid 'clout-chasing' accusations in influencer marketing
Panelists at SXSW dove into considerations large and small that have resulted in successful, enduring partnerships like Bud Light's with Post Malone.
By Peter Adams • March 17, 2021 -
Courtesy of Alka-Seltzer
Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders
As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence.
By Robert Williams • March 16, 2021 -
Courtesy of Blue Moon LightSky
Blue Moon trades donations for beer in decluttering push with The Home Edit
In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company.
By Chris Kelly • March 11, 2021 -
Opinion
Moving influencer marketing down the funnel
While popular, the practice requires better definition, accountability and will have to integrate into attribution models, writes Perlu's Andres Echenique.
By Andres Echenique • March 8, 2021 -
Courtesy of Avocados from Mexico
Avocados From Mexico launches AI-powered website merging entertainment and rewards
Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program.
By Robert Williams • March 8, 2021 -
Retrieved from French's on March 04, 2021
French's swaps mayo jars for new MustSwitch sandwich at pop-up
Pivoting from at-home to in-person experiences, the McCormick mustard brand teamed with chef Tom Colicchio to serve food at his New York City restaurant.
By Robert Williams • March 4, 2021 -
Courtesy of Mtn Dew
Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.
By Robert Williams • March 2, 2021 -
Courtesy of Pinterest
Toyota taps interest in cars as 'third space' with Pinterest push for Sienna
Four creators help to position the minivan as a vehicle for people who are increasingly using cars as reimagined workspaces or for outdoor movie nights.
By Chris Kelly • March 2, 2021 -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Taco Bell
Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push
Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.
By Chris Kelly • Feb. 4, 2021 -
Retrieved from TikTok on February 02, 2021
WPP secures early access to TikTok ad products, creators in new global partnership
A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.
By Peter Adams • Feb. 2, 2021 -
Permission granted by Chobani
Chobani perks up coffee creamer push with flavor creation contest
Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category.
By Natalie Black (Koltun) • Feb. 1, 2021 -
Permission granted by Old Spice
Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence
Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year.
By Peter Adams • Jan. 29, 2021 -
Courtesy of Pringles
Pringles brings video game zombie to life in Twitch livestream
The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Mars, Incorporated
Mars starts influencer-powered crowdsourcing campaign to amplify women's voices
The purpose-driven #HereToBeHeard push seeks to build on prior efforts by the marketer, including removing gender bias and negative stereotypes from ads.
By Chris Kelly • Jan. 27, 2021 -
Courtesy of 7-Eleven
7-Eleven turns latest experiential store into 'gaming palace' Airbnb
Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer.
By Chris Kelly • Jan. 26, 2021 -
Social ad spend surged over holidays, with video content commanding spotlight
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
By Peter Adams • Jan. 21, 2021 -
Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021 -
Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok
While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found.
By Chris Kelly • Dec. 17, 2020 -
Captain Morgan debuted a new holiday campaign featuring Josh Gad. The image was retrieved from the brand's video on Dec. 16, 2020.
Captain Morgan bids good riddance to 2020 in revised classic holiday poem
As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020."
By Robert Williams • Dec. 16, 2020 -
Retrieved from PepsiCo on December 11, 2020
Mtn Dew, Papa John's power up gaming fans with controller that can order pizza
The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.
By Robert Williams • Dec. 11, 2020 -
Courtesy of Chipotle
Dive Awards
Mobile Marketer of the Year: Chipotle
The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.
By Chris Kelly • Dec. 9, 2020 -
Courtesy of Bon Viv
Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, cocktails
As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home.
By Tatiana Walk-Morris • Dec. 7, 2020
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