Influencer Marketing: Page 18
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Courtesy of Meta
Facebook debuts suite of fresh tools to woo creators
A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators.
By Natalie Black (Koltun) • Dec. 9, 2021 -
Rob Carr via Getty Images
Confusion holds marketers back from making student-athlete deals, survey finds
Interest in teaming with student-athletes is up now that they can monetize their name and image through endorsements, but brands are unsure of how to start.
By Aaron Baar • Dec. 9, 2021 -
Courtesy of Coca-Cola
Coca-Cola spotlights BIPOC creators with TikTok debut
Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool.
By Nina Lentini • Dec. 9, 2021 -
Courtesy of Popeyes
Deep Dive9 campaigns that struck a chord in 2021
Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021 -
Courtesy of Yahoo
Walmart and Yahoo tailor holiday content for social, AR shopping
After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.
By Natalie Black (Koltun) • Dec. 2, 2021 -
Courtesy of Walmart
Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce
A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.
By Peter Adams • Nov. 23, 2021 -
Retrieved from General Mills on November 08, 2021
Reese's Puffs puts Kaws art at center of new packaging, AR game
As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue.
By Peter Adams • Nov. 8, 2021 -
Courtesy of PepsiCo
Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics
Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.
By Peter Adams • Updated Nov. 3, 2021 -
Courtesy of McDonald's
McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers
As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.
By Peter Adams • Nov. 2, 2021 -
Courtesy of DoorDash
3 ways brands approach working with content creators
Executives from DoorDash, Equinox and Diageo showcased creator partnerships that run the gamut in terms of opportunity and process.
By Asa Hiken • Oct. 27, 2021 -
Permission granted by Advertising Week
Deep DiveAt Advertising Week: Less fluff and increased candor around industry's uncertain future
Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.
By Peter Adams • Oct. 26, 2021 -
Spencer Platt via Getty Images
How Omnicom is taking inclusivity beyond the mood board to the boardroom
The holding company's journey to boost DEI is helping to level the media selection playing field for diverse creators.
By Chris Kelly • Oct. 25, 2021 -
Permission granted by Advertising Week
How Hot Pockets joined Gen Z gamer culture through Twitch Bits
A couponing push drove six times higher conversion rates than past efforts, helping the brand gain relevancy with key young cohorts, an exec said at Advertising Week.
By Peter Adams • Oct. 25, 2021 -
Asa Hiken/Marketing Dive
NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow
Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes.
By Asa Hiken • Oct. 21, 2021 -
Permission granted by Marketing Dive
'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad
The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.
By Peter Adams • Oct. 20, 2021 -
Courtesy of Abercrombie & Fitch Management Co.
Hollister unveils gamer apparel from new 'chief gaming scout'
Kyle "Bugha" Giersdorf, who has 4.8 million Twitch followers, will also help to lead the brand's gamer training program.
By Asa Hiken • Oct. 15, 2021 -
Retrieved from Jalaiah Harmon via TikTok on September 09, 2021
OpinionWhat copyrighting TikTok choreography means for brand and influencer deals
Creators often don't receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn't just about money — it's about equity and partnership.
Oct. 11, 2021 -
Courtesy of Snap
Snap incentivizes Spotlight creators with cash-backed Challenges feature
As competition heats up among short-form video platforms, cash incentives have become a popular method to attract creators at all levels.
By Asa Hiken • Oct. 7, 2021 -
Permission granted by Unilever
Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce.
By Peter Adams • Sept. 29, 2021 -
Courtesy of TikTok
TikTok entices advertisers with brand safety, ad measurement and commerce push
The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season.
By Asa Hiken • Sept. 29, 2021 -
Courtesy of Molson Coors
Miller Lite forges luxury ring collection that rewards football fans for reuniting
Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life.
By Peter Adams • Sept. 28, 2021 -
Ocean Spray released a video as part of its Cranberry Chef Collective campaign. The image was retrieved from its video on Sept. 27, 2021.
Deep DiveFor influencer marketing to drive sales, trust must translate to real strategies
As the holiday shopping season approaches, boosting confidence in the space could push it toward lower-funnel productivity.
By Asa Hiken • Sept. 28, 2021 -
Courtesy of Neutrogena
Neutrogena debunks skincare myths in first TikTok campaign
Developed with agency Movers+Shakers, SkinU takes an educational approach to skin health following the April launch of a content studio.
By Natalie Black (Koltun) • Sept. 16, 2021 -
Courtesy of Clif Bar & Company
Clif Kid encourages students with AR experience inspired by Sky Brown
Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.
By Asa Hiken • Sept. 9, 2021 -
Courtesy of Gap
Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers
The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.
By Peter Adams • Sept. 7, 2021
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