Influencer Marketing: Page 19

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    Courtesy of Tums
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    Tums bids farewell to 2020 with early New Year's countdown on TikTok

    GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le.

    By • Dec. 4, 2020
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    Courtesy of Ferrero Rocher
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    Ferrero Rocher asks fans to share in 'golden transformation' for reimagined holidays

    An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic.

    By • Dec. 3, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Pringles new can design retrieved by Marketing Dive on Dec. 2, 2020
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    Retrieved from Kellogg Company on December 02, 2020
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    Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years

    Streamlined design and iconography for the crisp label come as parent company Kellogg looks to sustain pandemic-driven sales momentum.

    By • Dec. 2, 2020
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    Retrieved from TikTok on November 24, 2020
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    Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival

    Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.

    By • Updated Nov. 25, 2020
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    Courtesy of Babe Wine
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    Babe Wine teams with 'Real Housewives' star for Instagram contest

    The AB InBev brand is working with "Real Housewives of New York" alumna Dorinda Medley to give consumers a chance to redecorate for the holidays.

    By • Nov. 20, 2020
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    Courtesy of Dunkin'
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    Dunkin' pushes for TikTok followers with return of branded onesies

    After its recent holiday merch drop mostly sold out, the brand is promising to bring back last year's onesie if it reaches two million TikTok followers.

    By • Nov. 20, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle turns fans into 'royalty' with TikTok challenge

    With its latest campaign on the embattled video app, the QSR gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.

    By • Nov. 18, 2020
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    Retrieved from TikTok on November 16, 2020
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    Home improvement retailer Wickes taps TikTok influencers in UK

    Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.

    By • Nov. 16, 2020
  • White Castle promotes Thanksgiving stuffing recipe with Coolio
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    Courtesy of White Castle
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    White Castle promotes Thanksgiving slider stuffing recipe with rapper Coolio

    Influencer Tim Chantarangsu is also part of the effort as the fast food chain mixes nostalgia with social media culture.

    By Tatiana Walk-Morris • Nov. 13, 2020
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    Kon Karampelas
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    TikTok gets reprieve as US puts app's shutdown on hold

    With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.

    By • Nov. 13, 2020
  • Honda gives Twitch users a first look at 2022 Civic
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    Courtesy of Honda
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    Honda gives Twitch users first look at 2022 Civic

    The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.

    By • Nov. 13, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform

    Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.

    By • Nov. 12, 2020
  • Tessa Virtue partners with Kashi Canada on Instagram activation, retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from Kashi Canada on November 10, 2020
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    Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

    The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

    By • Nov. 10, 2020
  • Arby's unveils special menu item inspired by viral TikTok posts
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    Courtesy of Arby's
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    Arby's flips viral TikTok videos into special menu item

    Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

    By • Nov. 9, 2020
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    Retrieved from Triller on October 05, 2020
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    Triller taps Influential for influencer marketing measurement

    With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

    By • Nov. 3, 2020
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    Ketel One vodka
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    Ketel One readies Instagram happy hour for end of daylight saving time

    The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

    By • Oct. 27, 2020
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    Courtesy of Lightlife
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    Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh

    A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.

    By • Oct. 27, 2020
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    Courtesy of Kraft Heinz
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    Heinz challenges TikTok users to make Halloween transformations with ketchup

    Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.

    By • Oct. 26, 2020