Influencer Marketing: Page 20

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    Retrieved from TikTok on November 16, 2020
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    Home improvement retailer Wickes taps TikTok influencers in UK

    Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.

    By • Nov. 16, 2020
  • White Castle promotes Thanksgiving stuffing recipe with Coolio
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    Courtesy of White Castle
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    White Castle promotes Thanksgiving slider stuffing recipe with rapper Coolio

    Influencer Tim Chantarangsu is also part of the effort as the fast food chain mixes nostalgia with social media culture.

    By Tatiana Walk-Morris • Nov. 13, 2020
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    Kon Karampelas
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    TikTok gets reprieve as US puts app's shutdown on hold

    With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.

    By • Nov. 13, 2020
  • Honda gives Twitch users a first look at 2022 Civic
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    Courtesy of Honda
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    Honda gives Twitch users first look at 2022 Civic

    The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.

    By • Nov. 13, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform

    Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.

    By • Nov. 12, 2020
  • Tessa Virtue partners with Kashi Canada on Instagram activation, retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from Kashi Canada on November 10, 2020
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    Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

    The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

    By • Nov. 10, 2020
  • Arby's unveils special menu item inspired by viral TikTok posts
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    Courtesy of Arby's
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    Arby's flips viral TikTok videos into special menu item

    Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

    By • Nov. 9, 2020
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    Retrieved from Triller on October 05, 2020
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    Triller taps Influential for influencer marketing measurement

    With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

    By • Nov. 3, 2020
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    Ketel One vodka
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    Ketel One readies Instagram happy hour for end of daylight saving time

    The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

    By • Oct. 27, 2020
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    Courtesy of Lightlife
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    Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh

    A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.

    By • Oct. 27, 2020
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    Courtesy of Kraft Heinz
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    Heinz challenges TikTok users to make Halloween transformations with ketchup

    Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.

    By • Oct. 26, 2020