Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders

As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence.

By Robert Williams • March 16, 2021

Blue Moon trades donations for beer in decluttering push with The Home Edit

In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company.

By Chris Kelly • March 11, 2021

Moving influencer marketing down the funnel

While popular, the practice requires better definition, accountability and will have to integrate into attribution models, writes Perlu's Andres Echenique.

By Andres Echenique • March 8, 2021

Avocados From Mexico launches AI-powered website merging entertainment and rewards

Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program.

By Robert Williams • March 8, 2021

French's swaps mayo jars for new MustSwitch sandwich at pop-up

Pivoting from at-home to in-person experiences, the McCormick mustard brand teamed with chef Tom Colicchio to serve food at his New York City restaurant.

By Robert Williams • March 4, 2021

Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere

The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.

By Robert Williams • March 2, 2021

Toyota taps interest in cars as 'third space' with Pinterest push for Sienna

Four creators help to position the minivan as a vehicle for people who are increasingly using cars as reimagined workspaces or for outdoor movie nights.

By Chris Kelly • March 2, 2021

How influencer marketing will evolve as Gen Z's sway grows

The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.

By Robert Williams • Feb. 25, 2021

Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push

Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.

By Chris Kelly • Feb. 4, 2021

WPP secures early access to TikTok ad products, creators in new global partnership

A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.

By Peter Adams • Feb. 2, 2021

Chobani perks up coffee creamer push with flavor creation contest

Dovetailing with last year's product launch, "I Dream of Creamer" banks on coffee's participatory nature to better compete with CPG giants in the category.

By Natalie Black (Koltun) • Feb. 1, 2021

Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence

Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year.

By Peter Adams • Jan. 29, 2021

Pringles brings video game zombie to life in Twitch livestream

The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots.

By Robert Williams • Jan. 29, 2021

Mars starts influencer-powered crowdsourcing campaign to amplify women's voices

The purpose-driven #HereToBeHeard push seeks to build on prior efforts by the marketer, including removing gender bias and negative stereotypes from ads.

By Chris Kelly • Jan. 27, 2021

7-Eleven turns latest experiential store into 'gaming palace' Airbnb

Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer.

By Chris Kelly • Jan. 26, 2021

Social ad spend surged over holidays, with video content commanding spotlight

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.

By Peter Adams • Jan. 21, 2021

8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021

Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok

While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found.

By Chris Kelly • Dec. 17, 2020

Captain Morgan bids good riddance to 2020 in revised classic holiday poem

As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020."

By Robert Williams • Dec. 16, 2020

Mtn Dew, Papa John's power up gaming fans with controller that can order pizza

The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.

By Robert Williams • Dec. 11, 2020

Mobile Marketer of the Year: Chipotle

The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.

By Chris Kelly • Dec. 9, 2020

Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, cocktails

As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home.

By Tatiana Walk-Morris • Dec. 7, 2020

Tums bids farewell to 2020 with early New Year's countdown on TikTok

GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le.

By Robert Williams • Dec. 4, 2020

Ferrero Rocher asks fans to share in 'golden transformation' for reimagined holidays

An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic.

By Robert Williams • Dec. 3, 2020

Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years

Streamlined design and iconography for the crisp label come as parent company Kellogg looks to sustain pandemic-driven sales momentum.

By Peter Adams • Dec. 2, 2020