Mars starts influencer-powered crowdsourcing campaign to amplify women's voices

The purpose-driven #HereToBeHeard push seeks to build on prior efforts by the marketer, including removing gender bias and negative stereotypes from ads.

By Chris Kelly • Jan. 27, 2021

7-Eleven turns latest experiential store into 'gaming palace' Airbnb

Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer.

By Chris Kelly • Jan. 26, 2021

Social ad spend surged over holidays, with video content commanding spotlight

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.

By Peter Adams • Jan. 21, 2021

8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021

Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok

While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found.

By Chris Kelly • Dec. 17, 2020

Captain Morgan bids good riddance to 2020 in revised classic holiday poem

As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020."

By Robert Williams • Dec. 16, 2020

Mtn Dew, Papa John's power up gaming fans with controller that can order pizza

The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.

By Robert Williams • Dec. 11, 2020

Mobile Marketer of the Year: Chipotle

The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.

By Chris Kelly • Dec. 9, 2020

Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, cocktails

As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home.

By Tatiana Walk-Morris • Dec. 7, 2020

Tums bids farewell to 2020 with early New Year's countdown on TikTok

GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le.

By Robert Williams • Dec. 4, 2020

Ferrero Rocher asks fans to share in 'golden transformation' for reimagined holidays

An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic.

By Robert Williams • Dec. 3, 2020

Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years

Streamlined design and iconography for the crisp label come as parent company Kellogg looks to sustain pandemic-driven sales momentum.

By Peter Adams • Dec. 2, 2020

Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival

Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.

By Robert Williams • Updated Nov. 25, 2020

Babe Wine teams with 'Real Housewives' star for Instagram contest

The AB InBev brand is working with "Real Housewives of New York" alumna Dorinda Medley to give consumers a chance to redecorate for the holidays.

By Robert Williams • Nov. 20, 2020

Dunkin' pushes for TikTok followers with return of branded onesies

After its recent holiday merch drop mostly sold out, the brand is promising to bring back last year's onesie if it reaches two million TikTok followers.

By Robert Williams • Nov. 20, 2020

Chipotle turns fans into 'royalty' with TikTok challenge

With its latest campaign on the embattled video app, the QSR gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.

By Robert Williams • Nov. 18, 2020

Home improvement retailer Wickes taps TikTok influencers in UK

Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.

By Robert Williams • Nov. 16, 2020

White Castle promotes Thanksgiving slider stuffing recipe with rapper Coolio

Influencer Tim Chantarangsu is also part of the effort as the fast food chain mixes nostalgia with social media culture.

By Tatiana Walk-Morris • Nov. 13, 2020

TikTok gets reprieve as US puts app's shutdown on hold

With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.

By Peter Adams • Nov. 13, 2020

Honda gives Twitch users first look at 2022 Civic

The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.

By Robert Williams • Nov. 13, 2020

TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform

Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.

By Peter Adams • Nov. 12, 2020

Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

By Robert Williams • Nov. 10, 2020

Arby's flips viral TikTok videos into special menu item

Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

By Robert Williams • Nov. 9, 2020

Triller taps Influential for influencer marketing measurement

With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

By Robert Williams • Nov. 3, 2020

Ketel One readies Instagram happy hour for end of daylight saving time

The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

By Robert Williams • Oct. 27, 2020