Influencer Marketing: Page 2


  • TikTok app
    Image attribution tooltip
    Drew Angerer / Staff via Getty Images

    TikTok shoots for movie studio budgets with new Showtimes ad format

    For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

    By Oct. 13, 2022
  • Person laying in a bed scrolling on their phone.
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    martin-dm via Getty Images

    Caught in the funnel: How to make social media Gen Z’s one-stop-shop

    Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

    By Oct. 13, 2022
  • Actor Danny DeVito with a Jersey Mike's Subs sandwich
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    Courtesy of Jersey Mike's Subs
    Column

    Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

    In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

    By Oct. 7, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
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    Retrieved from Reese’s University; The Hershey Company on October 06, 2022

    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By Oct. 6, 2022
  • Lexus "Never Lose Your Edge" campaign hero image.
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    Courtesy of Lexus

    Lexus highlights diverse personalities in latest campaign

    “Never Lose Your Edge” highlights Black, Hispanic, LGBT and other minority communities and marks the brand’s largest audio investment to date.

    By Aaron Baar • Oct. 6, 2022
  • Gaming chairs lined up with computers.
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    Smederevac via Getty Images

    What Twitch’s revenue share shift means for streamers and marketers

    By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

    By Oct. 6, 2022
  • Jack in the Box's 'Gamer Jack' logo
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    Courtesy of Jack in the Box

    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By Oct. 3, 2022
  • Hand Levitating a Digital Smiling Box Icon and many Futuristic Graphics Connecting to the Universe.
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    BlackSalmon via Getty Images

    Razorfish launches three-pronged Web3 play

    The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.

    By Aaron Baar • Oct. 3, 2022
  • TikTok star E.J. Marcus acting as "Toby" for Heinz' Tomato Blood promotion
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    Courtesy of Heinz

    Heinz recruits vegetarian vampire for return of Tomato Blood ketchup

    The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.”

    By Sept. 29, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images

    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By Sept. 22, 2022
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    Sean Gallup via Getty Images

    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By Sept. 20, 2022
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

    By Sept. 20, 2022
  • ESPN webpages collaged together
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    Courtesy of ESPN

    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By Sept. 19, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.

    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By Sept. 15, 2022
  • Five pieces of clothing from Mailchimp's NYFW capsule collection
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    Courtesy of Mailchimp

    Mailchimp swings into NYFW with pop-up, capsule collection

    The email marketing platform combines in-person and digital elements as part of its recently launched "Guess Less, Sell More" brand campaign.

    By Sept. 9, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By Sept. 7, 2022
  • Gap materials for its fall 2022 campaign, "Icons."
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    Courtesy of Gap

    Gap highlights culture shapers with ‘Icons’ campaign, NFT contest

    Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.

    By Sept. 7, 2022
  • NFL quarterback Matthew Stafford stands and holds a Little Caesars pizza box
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    Courtesy of Little Caesars Pizza

    Little Caesars deepens new NFL deal with TV spot, promotion

    Amid its first moves as official pizza of the league, the chain partnered with quarterback Matthew Stafford for a TV spot created with AOR McKinney.

    By Aug. 29, 2022
  • Comedian Ziwe Fumudoh holds a can of Loyal 9 wearing a yellow dress.
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    Courtesy of Diageo

    Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

    Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

    By Aug. 25, 2022
  • An image of Rumi, a virtual identity created by Dentsu VI
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    Courtesy of Dentsu International

    Dentsu designs virtual brand characters for metaverse and beyond

    A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

    By Aug. 22, 2022
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    Courtesy of CKE

    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By Aug. 19, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle

    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By Aug. 18, 2022
  • A Hot Pocket ad marketing its One20 gaming contest.
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    Courtesy of Hot Pocket

    Hot Pockets leans into gaming community with creator contest

    To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.

    By Aug. 17, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
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    Courtesy of Kellogg Company

    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun

    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By Aug. 15, 2022