Influencer Marketing: Page
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Courtesy of Mars, Incorporated
Mars starts influencer-powered crowdsourcing campaign to amplify women's voices
The purpose-driven #HereToBeHeard push seeks to build on prior efforts by the marketer, including removing gender bias and negative stereotypes from ads.
By Chris Kelly • Jan. 27, 2021 -
Courtesy of 7-Eleven
7-Eleven turns latest experiential store into 'gaming palace' Airbnb
Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer.
By Chris Kelly • Jan. 26, 2021 -
Social ad spend surged over holidays, with video content commanding spotlight
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
By Peter Adams • Jan. 21, 2021 -
Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021 -
Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok
While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found.
By Chris Kelly • Dec. 17, 2020 -
Captain Morgan debuted a new holiday campaign featuring Josh Gad. The image was retrieved from the brand's video on Dec. 16, 2020.
Captain Morgan bids good riddance to 2020 in revised classic holiday poem
As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020."
By Robert Williams • Dec. 16, 2020 -
Retrieved from PepsiCo on December 11, 2020
Mtn Dew, Papa John's power up gaming fans with controller that can order pizza
The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.
By Robert Williams • Dec. 11, 2020 -
Courtesy of Chipotle
Dive Awards
Mobile Marketer of the Year: Chipotle
The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.
By Chris Kelly • Dec. 9, 2020 -
Courtesy of Bon Viv
Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, cocktails
As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home.
By Tatiana Walk-Morris • Dec. 7, 2020 -
Courtesy of Tums
Tums bids farewell to 2020 with early New Year's countdown on TikTok
GSK's antacid brand will declare the "dumpster fire of a year" over three hours early in a livestream hosted by TikTok star Michael Le.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Ferrero Rocher
Ferrero Rocher asks fans to share in 'golden transformation' for reimagined holidays
An influencer effort gives Facebook and Instagram users a chance to win $500 for sharing photos of holiday traditions that are tweaked to fit the pandemic.
By Robert Williams • Dec. 3, 2020 -
Retrieved from Kellogg Company on December 02, 2020
Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years
Streamlined design and iconography for the crisp label come as parent company Kellogg looks to sustain pandemic-driven sales momentum.
By Peter Adams • Dec. 2, 2020 -
Retrieved from TikTok on November 24, 2020
Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival
Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.
By Robert Williams • Updated Nov. 25, 2020 -
Courtesy of Babe Wine
Babe Wine teams with 'Real Housewives' star for Instagram contest
The AB InBev brand is working with "Real Housewives of New York" alumna Dorinda Medley to give consumers a chance to redecorate for the holidays.
By Robert Williams • Nov. 20, 2020 -
Courtesy of Dunkin'
Dunkin' pushes for TikTok followers with return of branded onesies
After its recent holiday merch drop mostly sold out, the brand is promising to bring back last year's onesie if it reaches two million TikTok followers.
By Robert Williams • Nov. 20, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle turns fans into 'royalty' with TikTok challenge
With its latest campaign on the embattled video app, the QSR gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.
By Robert Williams • Nov. 18, 2020 -
Retrieved from TikTok on November 16, 2020
Home improvement retailer Wickes taps TikTok influencers in UK
Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.
By Robert Williams • Nov. 16, 2020 -
Courtesy of White Castle
White Castle promotes Thanksgiving slider stuffing recipe with rapper Coolio
Influencer Tim Chantarangsu is also part of the effort as the fast food chain mixes nostalgia with social media culture.
By Tatiana Walk-Morris • Nov. 13, 2020 -
TikTok gets reprieve as US puts app's shutdown on hold
With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.
By Peter Adams • Nov. 13, 2020 -
Courtesy of Honda
Honda gives Twitch users first look at 2022 Civic
The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.
By Robert Williams • Nov. 13, 2020 -
Retrieved from TikTok on August 04, 2020
TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform
Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.
By Peter Adams • Nov. 12, 2020 -
Retrieved from Kashi Canada on November 10, 2020
Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness
The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.
By Robert Williams • Nov. 10, 2020 -
Courtesy of Arby's
Arby's flips viral TikTok videos into special menu item
Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.
By Robert Williams • Nov. 9, 2020 -
Retrieved from Triller on October 05, 2020
Triller taps Influential for influencer marketing measurement
With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.
By Robert Williams • Nov. 3, 2020 -
Ketel One readies Instagram happy hour for end of daylight saving time
The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.
By Robert Williams • Oct. 27, 2020
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