Influencer Marketing: Page 5
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How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family
Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.
By Chris Kelly • Nov. 2, 2023 -
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards
A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.
By Peter Adams • Oct. 31, 2023 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Martha Stewart argues against DIY in Pure Leaf campaign
The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.
By Sara Karlovitch • Oct. 30, 2023 -
Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays
The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.
By Jessica Deyo • Oct. 23, 2023 -
Snap helps brands streamline creator partnerships with new solutions
Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.
By Aaron Baar • Oct. 19, 2023 -
Ford builds gamer van for TwitchCon road trip
The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy, Mindshare and media brand Full Squad Gaming.
By Chris Kelly • Updated Oct. 11, 2023 -
Snapchat courts brands with interactive Halloween series starring creators
Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences.
By Jessica Deyo • Oct. 9, 2023 -
Why Olaplex created a faux product to address dupe culture on TikTok
The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.
By Jessica Deyo • Oct. 5, 2023 -
Tazo taps Issa Rae to celebrate independent cafes
Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.
By Chris Kelly • Sept. 28, 2023 -
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII
The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.
By Aaron Baar • Sept. 25, 2023 -
Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years
Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.
By Peter Adams • Sept. 20, 2023 -
NYX turns Gen Z stars into Universal Monsters for Halloween campaign
The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers.
By Chris Kelly • Sept. 19, 2023 -
Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University
A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.
By Chris Kelly • Sept. 19, 2023 -
Why creator influence is primed to grow on heels of Hollywood strikes
As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.
By Aaron Baar • Sept. 14, 2023 -
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.
By Chris Kelly • Sept. 14, 2023 -
Q&A
How Champion shifted its brand name from a noun to a verb with new campaign
The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”
By Chris Kelly • Sept. 13, 2023 -
Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink
An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.
By Jessica Deyo • Sept. 12, 2023 -
McCann streamlines social, influencer services under new content studio
McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur.
By Peter Adams • Sept. 11, 2023 -
World Surfing League promotes finals with Candy Crush tournament
The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.
By Jessica Deyo • Sept. 7, 2023 -
Q&A
How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign
Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.
By Chris Kelly • Sept. 7, 2023 -
New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
By Andrew Hutchinson • Sept. 6, 2023 -
Heineken combines PC with beer fridge in overture to hardcore gamers
A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.
By Peter Adams • Sept. 5, 2023 -
Nissan soups up ‘Heisman House’ with Zillow, creator partnerships
The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz.
By Peter Adams • Aug. 31, 2023 -
Trolli brings multiplayer game PUBG to life with scavenger hunt experience
A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.
By Peter Adams • Aug. 30, 2023 -
PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign
Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.
By Chris Kelly • Aug. 30, 2023