Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

By Peter Adams • Dec. 23, 2025

Horizon introduces open ad tech partnership network

Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

By Aaron Baar • Dec. 22, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Sociable: TikTok US unit reportedly signs deal with Oracle-led investor group

After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors including Silver Lake and MGX.

By Andrew Hutchinson • Dec. 19, 2025

Inside Walmart Connect as retail media, CTV convergence accelerates

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

By Chris Kelly • Dec. 18, 2025

How NBCU’s new tools boost ads as live TV events take center stage

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

By Chris Kelly • Dec. 17, 2025

Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

By Chris Kelly • Dec. 16, 2025

How AARP built a media network to link brands with consumers over 50

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. 

By Sara Karlovitch • Dec. 15, 2025

Pinterest expands into CTV advertising with TvScientific acquisition

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. 

By Peter Adams • Dec. 12, 2025

Meta streamlines brands’ creator partnerships with AI-powered updates

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.

By Jessica Hammers • Dec. 11, 2025

Nielsen strengthens ties with Amazon advertisers via audience segments

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

By Aaron Baar • Dec. 8, 2025

How Netflix’s $72B Warner Bros. deal changes the streaming calculus

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.

By Peter Adams • Dec. 5, 2025

How Oreo maker Mondelēz is rethinking snack marketing with AI

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

By Christopher Doering • Dec. 3, 2025

Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.

By Peter Adams • Dec. 1, 2025

Omnicom-IPG deal closes as agencies chase scale to revive growth

The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing. 

By Peter Adams • Nov. 24, 2025

Target to launch ChatGPT app with multi-item baskets, fresh food

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.

By Dani James • Nov. 20, 2025

Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.

By Chris Kelly • Nov. 18, 2025

PubMatic touts AI’s role in stronger-than-expected Q3 earnings

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing campaigns.

By Aaron Baar • Nov. 17, 2025

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

By Chris Kelly • Nov. 17, 2025

What supply chain leaders need to know about upskilling and reskilling

The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need a highly skilled team to keep pace.

Nov. 17, 2025

Stagwell, Palantir ready broader rollout of AI-powered marketing platform

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

By Aaron Baar • Nov. 10, 2025

Inside Amazon DSP’s growing bid to marketers — and threat to competitors

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business.

By Chris Kelly • Nov. 10, 2025

IAB maps best practices for performance-driven CTV ads

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend. 

By Aaron Baar • Nov. 3, 2025

How Liquid Death lifted sales with Ibotta’s promotion optimization tool

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel strategy.

By Chris Kelly • Nov. 3, 2025

Amazon says DSP is now ‘fully featured’ as ad-sales boom continues

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3.

By Peter Adams • Oct. 31, 2025

Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains

Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.

By Chris Kelly • Oct. 30, 2025