Circana acquires Nielsen MMM to grow measurement capabilities

The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

By Aaron Baar • Aug. 25, 2025

Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

By Aaron Baar • Aug. 25, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

By Peter Adams • Aug. 22, 2025

Fiverr showcases AI-produced videos for tapping into viral trends

Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

By Sara Karlovitch • Aug. 20, 2025

How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

By Chris Kelly • Updated Aug. 19, 2025

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

By Aaron Baar • Aug. 18, 2025

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

By Andrew Hutchinson • Aug. 13, 2025

IPG partners with Aaru for AI-powered consumer simulations

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.

By Aaron Baar • Aug. 11, 2025

Nielsen moves beyond impressions to outcomes with marketplace offering

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

By Aaron Baar • Aug. 4, 2025

Amazon’s ad business stays strong as CTV, DSP offerings improve

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom. 

By Chris Kelly • Aug. 1, 2025

3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

By Chris Kelly • July 31, 2025

Kroger unifies retail media, consumer insights and loyalty marketing services

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more flexible media capabilities.

By Catherine Douglas Moran • July 30, 2025

WPP Media, Criteo partner to bring more performance to CTV advertising

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing model solution.

By Peter Adams • July 29, 2025

IPG bets on agentic AI to streamline e-commerce optimization

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

By Aaron Baar • July 28, 2025

Albertsons names new top retail media executive

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the company.

By Peyton Bigora • July 25, 2025

3 stats from Google’s Q2 show how it is weathering advertising turmoil

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

By Peter Adams • July 24, 2025

VideoAmp builds momentum with Warner Bros. Discovery currency deal

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

By Chris Kelly • July 24, 2025

Discord strengthens pitch to advertisers with new Orbs virtual reward

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop. 

By Aaron Baar • July 17, 2025

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

By Peter Adams • July 16, 2025

Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

By Aaron Baar • July 14, 2025

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.

By Aaron Baar • July 10, 2025

American Eagle drives in-store back-to-school shopping with Snap Map

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.

By Jessica Hammers • July 10, 2025

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

By Chris Kelly • July 8, 2025

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

By Aaron Baar • July 2, 2025

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

By Michael Brady • July 2, 2025