TikTok unveils Out of Phone OOH ad solution for brands

L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

By Aaron Baar • Oct. 17, 2023

Marketers see promise in push to ‘decouple’ retail media data

At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.

By Peter Adams • Oct. 17, 2023

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

How Target is expanding its retail media network as holiday marketing heats up

Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

By Peter Adams • Oct. 13, 2023

Google helps advertisers extend social strategies across its platforms

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

By Aaron Baar • Oct. 12, 2023

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

By Chris Kelly • Oct. 12, 2023

How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

By Aaron Baar • Oct. 12, 2023

The future of shoppable TV ads? It isn’t QR codes

Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

By Peter Hamilton • Oct. 11, 2023

Why Momentum is betting machine learning can upgrade experiential

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

By Peter Adams • Oct. 9, 2023

It’s beginning to look a lot like context

Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success.

By James Ramelli • Oct. 9, 2023

Microsoft debuts platform to help retailers launch and scale an ad business

The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.

By Aaron Baar • Oct. 2, 2023

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

By Chris Kelly • Sept. 26, 2023

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

By Chris Kelly • Sept. 20, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.

By Peter Adams • Sept. 15, 2023

‘Consolidation or evaporation’: Marketers get decisive about retail media spending

At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

By Peter Adams • Sept. 14, 2023

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

By Sara Karlovitch • Aug. 25, 2023

TikTok enables new search ad functionality for marketers

The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

By Aaron Baar • Aug. 24, 2023

Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

By Aaron Baar • Aug. 21, 2023

Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

By Peter Adams • Aug. 18, 2023

Amazon brings sponsored product ads to third-party apps, sites

Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

By Jessica Deyo • Aug. 17, 2023

Retail media’s standardization race is heating up — what’s at stake?

Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle.

By Peter Adams • Aug. 17, 2023

ISpot inks multi-year measurement deal with agency Camelot

The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.

By Aaron Baar • Aug. 14, 2023

Lyft debuts in-app ads to help brands reach riders in transit

Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.

By Peter Adams • Aug. 10, 2023

Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

By Andrew Hutchinson • Aug. 10, 2023

WPP posts H1 growth amid US weakness

North America, particularly the U.S., has weighed on growth this year as spend in the technology sector continues to face challenges.

By Aaron Baar • Aug. 7, 2023