L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements.

By Chris Kelly • April 11, 2024

Oreo reimagines ubiquitous internet menu icon to dole out discounts

A commerce activation exclusively with Kroger offers deals to those who reimagine what is often dubbed the “hamburger menu” as “The Oreo Menu.” 

By Aaron Baar • April 11, 2024

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

By Noelle Mateer • April 11, 2024

How Christian Dior made virtual try-ons a luxury experience

A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand. 

By Aaron Baar • April 10, 2024

Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

By Jessica Deyo • April 8, 2024

Snap expands perks for ‘leaned in’ agency partners with new program

VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.

By Peter Adams • April 8, 2024

Coca-Cola heads to Marvel universe for new spot, packaging campaign

Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.

By Chris Kelly • April 8, 2024

Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.

By Aaron Baar • April 4, 2024

Kraft cooks up brand refresh, creative platform for unified sauce line

Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”

By Jessica Deyo • April 3, 2024

West Elm launches mobile app

The app allows users to filter by need, and comes amid declining revenues for the home retailer.

By Tatiana Walk-Morris • April 2, 2024

Frito-Lay teams with Hasbro to bring classic games to life

A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.

By Sara Karlovitch • April 2, 2024

Sociable: TikTok launches new ad campaign to oppose sell-off bill

The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence. 

By Andrew Hutchinson • March 31, 2024

Snap teams with IAS for AI-driven brand safety solution

The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.

By Aaron Baar • March 28, 2024

Instacart powers third-party integrations with developer platform

Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites. 

By Jessica Deyo • March 27, 2024

Lyft deepens ad-targeting, measurement bench as in-app video launches

Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

By Peter Adams • March 22, 2024

Why the latest TikTok ban attempt is different — and what it means for marketers

A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

By Jessica Deyo • March 21, 2024

Marketers bullish on generative AI’s potential to boost the creator economy

Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy. 

By Aaron Baar • March 21, 2024

How Lowe’s loyalty program is the ‘spine’ for personalization efforts

Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.

By Chris Kelly • March 21, 2024

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.

By Chris Kelly • March 20, 2024

Honda leverages AI for Dream Generator film experience with Amazon Ads

The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.

By Sara Karlovitch • March 18, 2024

Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push

The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.

By Chris Kelly • March 15, 2024

How brands have activated on the Apple Vision Pro so far

Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.

By Jessica Deyo • March 14, 2024

Google loses in local search to Instagram, TikTok among Gen Z

Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.

By Aaron Baar • March 14, 2024

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

By Chris Kelly • March 14, 2024

Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.

By Chris Kelly • March 12, 2024