Mobile: Page 101
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TripAdvisor debuts data platform for ad targeting on Facebook, Instagram
TripAdvisor Connect could help marketers reach custom audiences outside its website and app.
By Robert Williams • Oct. 9, 2019 -
Virgin Voyages uncorks champagne delivery with a smartphone shake
The new cruise line could appeal to tech-savvy young adults seeking unique experiences with amenities like on-demand Möet Chandon delivery.
By Robert Williams • Oct. 9, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says
For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.
By Dianna Christe • Oct. 9, 2019 -
Study: Personalization promise doesn't urge people to share information
U.S. consumers are less willing to share their details if they'll be used for tailoring advertisements, according to the Advertising Research Foundation.
By Robert Williams • Oct. 9, 2019 -
Facebook nears $40M settlement of advertiser lawsuit
The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.
By Robert Williams • Oct. 8, 2019 -
Adidas 1st to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.
By Robert Williams • Oct. 8, 2019 -
Giant casts a wider net with new rewards program
Through its app, the grocer can offer more personalized rewards to each shopper.
By Jessica Dumont • Oct. 8, 2019 -
Apple acquires visual effects startup iKinema
The tech giant is intent on creating software tools that take AR experiences to the next level.
By Robert Williams • Oct. 7, 2019 -
5G smartphone sales will top 1B by 2025, study forecasts
Samsung is the current leader in 5G devices, but the market is set to grow more crowded next year.
By Robert Williams • Oct. 7, 2019 -
WSJ: Disney bans Netflix ads on TV networks
The move is the latest in a series of aggressions among competing streaming services.
By Dianna Christe • Oct. 7, 2019 -
Report: Google in acquisition talks with video-sharing app Firework
Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.
By Robert Williams • Oct. 7, 2019 -
DoorDash orders multichannel campaign with scannable OOH ads
Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.
By Dianna Christe • Oct. 7, 2019 -
Modelo enlivens Day of the Dead murals via AR
The murals show a 3D animation of a woman extending her skeletal arm forward to grab a bottle of Modelo Especial.
By Robert Williams • Oct. 7, 2019 -
Permission granted by e.l.f. Cosmetics
E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song
The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.
By Chris Kelly • Oct. 4, 2019 -
3M's Post-It hooks up to Trello for project management
Post-it app users can turn their paper sticky notes into digital project plans by scanning them with a smartphone camera.
By Robert Williams • Oct. 4, 2019 -
GOAT showcases world's rarest sneakers with AR try-ons
App users can test out limited-edition styles from Nike's Air Jordan, Air Force 1 and Dunk brands.
By Robert Williams • Oct. 4, 2019 -
Column
Comic Dive: It's In The Game
Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.
By John Hazard • Oct. 4, 2019 -
Instagram clones another Snapchat feature with close friends messaging
Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.
By Robert Williams • Oct. 4, 2019 -
PepsiCo's 12% increase in ad spending fuels sales growth
The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.
By Robert Williams • Oct. 4, 2019 -
Diners want mobile ordering, but only 18% of restaurant apps offer it
This disconnect could be detrimental to growing off-premise with 91% of consumers placing delivery orders via a brand's app or website in the last year, a National Restaurant Association study shows.
By Alicia Kelso • Oct. 3, 2019 -
Google intros price-tracking, enhanced visual search in latest e-commerce bid
Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the key holiday shopping season.
By Peter Adams • Oct. 3, 2019 -
Microsoft debuts foldable smartphone for 2020 holiday season
The Surface Duo marks a surprising return to the smartphone market after the tech giant exited the business two years ago.
By Robert Williams • Oct. 3, 2019 -
PepsiCo teams with Minnesota Vikings on AR game
Commemorative cups have scannable codes that open into a video game for Vikings fans.
By Robert Williams • Oct. 3, 2019 -
Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
By Robert Williams • Oct. 3, 2019 -
Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.
By Barry Levine • Oct. 3, 2019
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