Mobile: Page 101
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IAB: US digital ad growth rate slowed during the 1st half of 2019
A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.
By Barry Levine • Oct. 22, 2019 -
Adobe aims to inspire creatives with new Alexa voice app
By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from creative professionals and do guided exercises.
By Robert Williams • Oct. 22, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Facebook advertisers boost video budgets 24%, study finds
Spending on Facebook's dynamic ads surged 98% in Q3 from a year earlier on the continued strength in click-through rates, Nanigans found.
By Robert Williams • Oct. 21, 2019 -
EBay expands 'holiday creep' campaign with Twitter jargon jar
The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on Twitter.
By Robert Williams • Oct. 21, 2019 -
Kik messaging app avoids shutdown with MediaLab takeover
MediaLab plans to sell advertising in the app while making investments to improve the user experience.
By Robert Williams • Oct. 21, 2019 -
Snapchat pilots dynamic ads to broaden marketer appeal
Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.
By Robert Williams • Oct. 18, 2019 -
Smartphones are most popular devices for online shopping, survey says
Less than a third of shoppers plan to use a desktop or laptop for shopping, while just 16% will browse on a tablet.
By Robert Williams • Oct. 18, 2019 -
Majority of gamers say sponsored content adds to the fun, survey shows
Only 23% said advertising made the experience less enjoyable.
By Barry Levine • Oct. 18, 2019 -
Burger King dares mobile gamers to promote small-ball soccer team
For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.
By Robert Williams • Oct. 18, 2019 -
YouCam scares up 13 AR face filters for Halloween looks
The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.
By Robert Williams • Oct. 18, 2019 -
Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign
The German liqueur brand teamed with location data provider Foursquare for a Halloween-themed promotion that uses AR.
By Robert Williams • Oct. 17, 2019 -
Wendy's sponsors mobile games in Giphy's new digital arcade
As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats.
By Robert Williams • Oct. 17, 2019 -
Natural Light asks fans to dress up as 'real-life nightmares' in Halloween costume contest
Contestants can share photos on social media of costumes like crushing student debt, bad credit scores, endless laundry or moving in with their parents.
By Robert Williams • Oct. 17, 2019 -
Theft is a major risk for retailers using scan-and-go, expert says
But companies can mitigate that risk with additional layers of protection, including security cameras, customer notices and enhanced employee training.
By Krishna Thakker • Oct. 16, 2019 -
MLB strikes deal with Fox Bet gaming platform
The sports betting app now has the right to use the league's logos and Statcast data feed.
By Robert Williams • Oct. 16, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Apple kills death-prediction app inspired by horror movie
While the viral app wasn't originally part of the promotion for the upcoming film "Countdown," STX Films is now developing an Android version.
By Robert Williams • Oct. 16, 2019 -
Google delivers Pixel smartphones in special Domino's box
More than 50 YouTube influencers received the tech giant's newest smartphone that features hands-free capabilities.
By Robert Williams • Oct. 16, 2019 -
Dunkin' CMO who helped spearhead rebrand exits after 2 years
Stepping down Dec. 1, Tony Weisman will assist in the CMO replacement search, which is already underway.
By Peter Adams • Oct. 16, 2019 -
Sony drops personalized T-shirts designed around Spotify music habits
Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.
By Robert Williams • Oct. 15, 2019 -
Taco Bell beefs up World Series campaign with sports betting
The fast food chain updated its "Steal a Base, Steal a Taco" promotion to include real-money bets in states where sports betting is legal.
By Robert Williams • Oct. 15, 2019 -
Disney immerses YouTubers with 'Maleficent' virtual makeup try-on
To promote the movie sequel, an experimental AR video lets viewers transform themselves into the title character as they watch a makeup tutorial.
By Robert Williams • Oct. 15, 2019 -
Nike's TraceMe acquisition signals bigger digital media ambitions
The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent.
By Barry Levine • Oct. 15, 2019 -
Most Americans still have reservations on going cashless, survey finds
Although a cashless store that accepts cards and mobile payments may streamline operations, refusing to accept cash can alienate some consumers.
By Anna Hrushka • Oct. 14, 2019 -
Wild Turkey, Complex partner on social video series starring McConaughey
The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page.
By Robert Williams • Oct. 14, 2019
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