Mobile: Page 101
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Study: 82% of mobile gamers plan to make holiday purchases online, via apps
In a sign that the group is high-value and engaged, 73% of mobile gamers plan to make at least four holiday purchases via mobile devices this year.
By Robert Williams • Nov. 19, 2019 -
Snapchat's Discover tab extends ads up to 3 minutes
Xfinity and Nissan tested the new longer format that is unskippable in the first six seconds and then switches to being skippable for the rest.
By Robert Williams • Nov. 19, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
7-Eleven's delivery app now handles Alexa, Google Assistant orders
New convenience-minded features arrive months after the chain debuted delivery hot spots, mobile checkout and AR loyalty tie-ins.
By Robert Williams • Nov. 19, 2019 -
Microsoft will shutter Cortana voice app in several countries
At the end of January, the software giant will focus on integrating the virtual assistant with its suite of productivity apps.
By Robert Williams • Nov. 19, 2019 -
TikTok craze continues as app surpasses 1.5B global downloads
Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.
By Peter Adams • Nov. 18, 2019 -
YouTube readies beauty influencer contest series with James Charles
Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.
By Robert Williams • Nov. 18, 2019 -
Aveda taps AI for virtual hair color sampling
The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.
By Robert Williams • Nov. 18, 2019 -
Retrieved from Walmart on November 18, 2019
Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
By Robert Williams • Nov. 18, 2019 -
Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
By Barry Levine • Nov. 15, 2019 -
TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 15, 2019 -
P&G and Spotify launch anti-racism podcast featuring John Legend
The series extends the CPG giant's recent efforts to highlight discussions about racial bias.
By Robert Williams • Nov. 15, 2019 -
Retrieved from Amazon on May 31, 2018
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
By Robert Williams • Nov. 15, 2019 -
CNBC: Google faces broader antitrust probe into search, Android businesses
The investigation into the search giant is expanding after 50 attorney generals began looking into its ad business two months ago.
By Robert Williams • Nov. 15, 2019 -
DVD Netflix celebrates 21st birthday with winter swag giveaway on social
Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.
By Robert Williams • Nov. 15, 2019 -
Wayfair introduces mobile app with visual tech tools
New camera-based features can help shoppers visualize furniture in their homes prior to purchase.
By Tatiana Walk-Morris • Nov. 14, 2019 -
Engagement window shortens for holiday email marketing, study finds
Trends apparent on the channel in 2018 could be amplified by a compressed period between Thanksgiving and Christmas this year.
By Barry Levine • Nov. 14, 2019 -
App users embrace subscriptions, cutting acquisition costs 58%, study says
In contrast, the cost of driving one-time app purchases jumped 60%.
By Robert Williams • Nov. 14, 2019 -
Samsung boosts awareness with microinfluencer campaign defending green chat bubbles
A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.
By Robert Williams • Nov. 14, 2019 -
Busch awards free beer to NASCAR fans who tweet about Kevin Harvick
Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.
By Robert Williams • Nov. 14, 2019 -
Retrieved from Amazon on September 23, 2019
Amazon shipped 3x more smart speakers than Google in Q3
Prime Day and back-to-school campaigns powered the e-commerce giant's 66% year-over-year growth, Canalys found.
By Robert Williams • Nov. 14, 2019 -
Jennie-O Turkey puts social influencers on annual Thanksgiving hotline
Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.
By Dianna Christe • Nov. 13, 2019 -
Gucci's holiday campaign opens a Snapchat portal to a virtual beach
However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.
By Robert Williams • Nov. 13, 2019 -
Mobile video ad inventory jumps 31% as viewership grows, study says
Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.
By Robert Williams • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
Chick-fil-A boosts app downloads 14% with QR codes, analysis finds
Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.
By Robert Williams • Nov. 13, 2019
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