Mobile: Page 101
-
NBCUniversal rolls out shoppable ad unit
Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.
By Robert Williams • Oct. 29, 2019 -
Google ad sales climb 17% to record $33.9B on automated bidding muscle
One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.
By Robert Williams • Oct. 29, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Spotify ad revenue jumps 29% as podcast listenership booms
However, ad revenue missed internal goals after switching from Google's DoubleClick Sales Manager to software that dampened sales by $10 million.
By Robert Williams • Oct. 29, 2019 -
HBO makes it rain virtual squids for 'Watchmen' premiere
The network's specially marked OOH billboards interact with smartphones to generate AR effects.
By Robert Williams • Oct. 28, 2019 -
Ad spending growth will accelerate to 6% worldwide in 2020, study says
For the first time, digital advertising is expected to account for more than half of the total.
By Robert Williams • Oct. 28, 2019 -
Bank of America revamps mobile app with new AI features
Digital assistant Erica will offer more security checks and information on debt management early next year.
By Robert Williams • Oct. 28, 2019 -
Mobile snags 70% of all paid search impressions in Q3, study finds
Advertisers followed the audience migration from desktop to mobile devices with the shift in paid search ad spending.
By Robert Williams • Oct. 28, 2019 -
Flip Fit app blends mobile commerce with social media
The app lets users see what others are trying on and share their outfits with friends, using consumers' mobile habits to drive sales.
By Tatiana Walk-Morris • Oct. 28, 2019 -
Retrieved from Amazon on September 20, 2018
Voice-enabled purchasing on the rise
Ownership of the devices has more than doubled in the past three years, according to a new study.
By Tatiana Walk-Morris • Oct. 25, 2019 -
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Brands get more Snapchat capabilities with new tool kit
FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.
By Robert Williams • Oct. 25, 2019 -
Retrieved from Amazon on January 02, 2019
Voice assistants are getting dumber with age, study says
Amazon's Alexa, Apple's Siri, Google Assistant and Microsoft's Cortana answered fewer questions correctly than they did in past studies.
By Robert Williams • Oct. 25, 2019 -
Column
Campaign Trail: Samsung's space selfie contest launches UGC to new heights
Weather conditions cut short the influencer-led effort after the device landed on a Michigan property last weekend.
By Natalie Black (Koltun) • Updated Oct. 29, 2019 -
Twitter's ad business stumbles as tech bugs bog down performance
The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.
By Peter Adams • Oct. 24, 2019 -
Goodwill lifts incremental store visits 470% with mobile targeting
The nonprofit's "Bring Good Home" campaign cut costs-per-visit by 79%, according to ad-tech partner AdTheorent.
By Robert Williams • Oct. 24, 2019 -
Retrieved from Amazon on September 17, 2019
42% of ad spend through Amazon goes to brand awareness, study says
Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.
By Dianna Christe • Oct. 24, 2019 -
Retrieved from Apple on April 04, 2019
Apple Pay surpasses Starbucks as most popular mobile payment app
Proximity mobile payments will more than double to $220 billion by 2023 from $98.9 billion in the U.S. this year, eMarketer estimates.
By Robert Williams • Oct. 24, 2019 -
Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space
Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.
By Robert Williams • Oct. 24, 2019 -
Kind Snacks' TikTok challenge quickly tallies 18M views
Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.
By Robert Williams • Updated Oct. 25, 2019 -
Opinion
Why podcasting is a key 21st century media experience
It's intimate, it's engaging and it scales. Here are six key insights from the Podcast Upfront 2019, according to the IAB's Zoe Soon.
By Zoe Soon • Oct. 24, 2019 -
Study: In-game banner ads have high viewability, but low recall
When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.
By Robert Williams • Oct. 23, 2019 -
Ally Financial turns US cities into immersive Monopoly game board
Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.
By Robert Williams • Oct. 23, 2019 -
Guitar maker Fender strikes chord with new Songs subscription app
Fender aims to boost customer lifetime value while cutting guitar students' 90% first-year abandonment rate.
By Robert Williams • Oct. 23, 2019 -
Snap's ad revenue jumps 50% as Snapchat gains 7M users
CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.
By Robert Williams • Oct. 23, 2019 -
Patrón pops open tequila orders via Instagram Stories ads
It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.
By Peter Adams • Oct. 22, 2019
Previous
