Mobile: Page 102
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Chick-fil-A boosts app downloads 14% with QR codes, analysis finds
Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.
By Robert Williams • Nov. 13, 2019 -
Meow Mix remixes iconic jingle for music streaming era
Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.
By Chantal Tode • Nov. 13, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Deep Dive
The ins and outs of simpler brand identities
Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
By Dianna Christe • Nov. 13, 2019 -
Google plans to tag websites that don't download quickly
New badges may show a warning that notifies people of slower website speeds on a mobile device.
By Robert Williams • Nov. 12, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019 -
Bloomberg: Instagram to cover creators' IGTV production costs
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
By Robert Williams • Nov. 12, 2019 -
CVS sponsors Weather Channel app's Flu Insights alerts
IBM's Watson artificial intelligence technology powers the mobile feature that warns users about flu risks.
By Robert Williams • Nov. 12, 2019 -
Mixed reality apps will quintuple ad revenue to $11B by 2024, study says
Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.
By Robert Williams • Nov. 12, 2019 -
More people will shop on mobile than desktop this holiday
A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.
By Lisa Rowan • Nov. 11, 2019 -
Mobility brand Lime spotlights LA culture with influencer-led events, print zine
"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.
By Robert Williams • Nov. 11, 2019 -
Dole serves native content as sponsor of Taste of Home's new baking site
With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.
By Dianna Christe • Nov. 11, 2019 -
Peter Adams/Marketing Dive
TikTok further opens to outside ad tech with Yandex partnership
Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.
By Robert Williams • Nov. 11, 2019 -
Spotify partners with Viacom for content marketing push
Viacom's Advanced Marketing Solutions unit will create customized content to boost Spotify's audience worldwide.
By Robert Williams • Nov. 11, 2019 -
Retrieved from Starbucks on November 11, 2019
Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
By Robert Williams • Nov. 11, 2019 -
Local mobile, social ad sales to near $45B by 2024, forecast says
Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.
By Robert Williams • Nov. 8, 2019 -
Aéropostale's 'Oneness' campaign celebrates unity with real people
Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.
By Barry Levine • Nov. 8, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 8, 2019 -
'Men in Black' AR game goes offline for real-world rewards
The mobile game now gives players a chance to win prizes, gift cards, trips and experiences based on their geographic location.
By Robert Williams • Nov. 8, 2019 -
Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses
The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house.
By Robert Williams • Nov. 8, 2019 -
Sally Beauty expands AI try-on tech to 500 stores
The ColorView tool, which lets users virtually sample hair and makeup colors, will also be available on the retailer's app.
By Lisa Rowan • Nov. 7, 2019 -
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
By Peter Adams • Nov. 7, 2019 -
Uber Eats is building out an ad business
The company posted a job listing for an ad sales product manager and confirmed its plans to begin targeting restaurants.
By Robert Williams • Nov. 7, 2019 -
New York Times will end in-app programmatic ads
The newspaper wants to prevent slower download times that interfere with the user experience as paid circulation continues to drive revenue growth.
By Robert Williams • Nov. 7, 2019 -
LG Mobile taps Instagram influencers for 'Colors Of Life' promotion
The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.
By Robert Williams • Nov. 7, 2019 -
Kohl's lets Snapchatters virtually window shop through AR portal
An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.
By Robert Williams • Nov. 7, 2019
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