Snapchat's Discover tab extends ads up to 3 minutes

Xfinity and Nissan tested the new longer format that is unskippable ​in the first six seconds and then switches to being skippable for the rest.

By Robert Williams • Nov. 19, 2019

7-Eleven's delivery app now handles Alexa, Google Assistant orders

New convenience-minded features arrive months after the chain debuted delivery hot spots, mobile checkout and AR loyalty tie-ins.

By Robert Williams • Nov. 19, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Microsoft will shutter Cortana voice app in several countries

At the end of January, the software giant will focus on integrating the virtual assistant with its suite of productivity apps.

By Robert Williams • Nov. 19, 2019

TikTok craze continues as app surpasses 1.5B global downloads

Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.

By Peter Adams • Nov. 18, 2019

YouTube readies beauty influencer contest series with James Charles

Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.

By Robert Williams • Nov. 18, 2019

Aveda taps AI for virtual hair color sampling

The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.

By Robert Williams • Nov. 18, 2019

Walmart links mobile Scan & Shop with printed holiday toy catalog

Browsers can scan pages with their smartphone and add items to their online cart or wish list.

By Robert Williams • Nov. 18, 2019

Dunkin' launches 1st online pop-up shop for holidays

The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items. 

By Barry Levine • Nov. 15, 2019

TikTok opens door to social commerce with test of shoppable video links

Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.

By Peter Adams • Nov. 15, 2019

P&G and Spotify launch anti-racism podcast featuring John Legend

The series extends the CPG giant's recent efforts to highlight discussions about racial bias.

By Robert Williams • Nov. 15, 2019

Amazon tops list of most valuable US brands at record $335B, new ranking says

The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.

By Robert Williams • Nov. 15, 2019

CNBC: Google faces broader antitrust probe into search, Android businesses

The investigation into the search giant is expanding after 50 attorney generals began looking into its ad business two months ago.

By Robert Williams • Nov. 15, 2019

DVD Netflix celebrates 21st birthday with winter swag giveaway on social

Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.

By Robert Williams • Nov. 15, 2019

Wayfair introduces mobile app with visual tech tools

New camera-based features can help shoppers visualize furniture in their homes prior to purchase.

By Tatiana Walk-Morris • Nov. 14, 2019

Engagement window shortens for holiday email marketing, study finds

Trends apparent on the channel in 2018 could be amplified by a compressed period between Thanksgiving and Christmas this year. 

By Barry Levine • Nov. 14, 2019

App users embrace subscriptions, cutting acquisition costs 58%, study says

In contrast, the cost of driving one-time app purchases jumped 60%.

By Robert Williams • Nov. 14, 2019

Samsung boosts awareness with microinfluencer campaign defending green chat bubbles

A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.

By Robert Williams • Nov. 14, 2019

Busch awards free beer to NASCAR fans who tweet about Kevin Harvick

Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.

By Robert Williams • Nov. 14, 2019

Amazon shipped 3x more smart speakers than Google in Q3

Prime Day and back-to-school campaigns powered the e-commerce giant's 66% year-over-year growth, Canalys found.

By Robert Williams • Nov. 14, 2019

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

By Dianna Christe • Nov. 13, 2019

Gucci's holiday campaign opens a Snapchat portal to a virtual beach

However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.

By Robert Williams • Nov. 13, 2019

Mobile video ad inventory jumps 31% as viewership grows, study says

Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.

By Robert Williams • Nov. 13, 2019

Saks, Sephora pilot Google's local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

By Robert Williams • Nov. 13, 2019

Walmart launches voice shopping for grocery on Apple

The Siri shortcut will allow customers to say "Add to Walmart" and list out products they want in their online cart. 

By Krishna Thakker • Nov. 13, 2019

Chick-fil-A boosts app downloads 14% with QR codes, analysis finds

Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.

By Robert Williams • Nov. 13, 2019