45% of women make at least half of online purchases from phone, study finds

A September survey from daVinci Payments show women intend to keep holiday spending consistent with last year's.

By Lisa Rowan • Oct. 11, 2019

Sony's 'Ghostbuster' experience in Japan includes AR headset prototype

Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings.

By Robert Williams • Oct. 11, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Pinterest reduces self-harm posts by 88% with AI

The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.

By Robert Williams • Oct. 11, 2019

Google Play powers 23% app store spending jump in Q3, study says

Tinder saw the highest revenue among non-gaming apps, while TikTok ranked No. 2 in downloads behind Facebook's WhatsApp.

By Robert Williams • Oct. 11, 2019

Abercrombie & Fitch, Hollister launch Instagram Checkout

Shoppers can also get shipping and delivery notifications for their orders within the image-sharing app.

By Lisa Rowan • Oct. 10, 2019

Report: Google readies 5G smartphone ahead of Apple

A 5G version by the Pixel device maker may debut as early as next week, Nikkei Asian Review reported.

By Robert Williams • Oct. 10, 2019

P&G's Herbal Essences unveils Alexa skill for vision-impaired people

The haircare brand also provides specialized help to blind and vision-impaired people through the Be My Eyes app.

By Robert Williams • Oct. 10, 2019

Michael Kors doubles active users with Facebook Messenger tie-in

To promote a new fragrance, the fashion brand let users of the chat app enter a sweepstakes to meet model Gigi Hadid.

By Robert Williams • Oct. 10, 2019

TripAdvisor debuts data platform for ad targeting on Facebook, Instagram

TripAdvisor Connect could help marketers reach custom audiences outside its website and app.

By Robert Williams • Oct. 9, 2019

Virgin Voyages uncorks champagne delivery with a smartphone shake

The new cruise line could appeal to tech-savvy young adults seeking unique experiences with amenities like on-demand Möet Chandon delivery.

By Robert Williams • Oct. 9, 2019

YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says

For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.

By Dianna Christe • Oct. 9, 2019

Study: Personalization promise doesn't urge people to share information

U.S. consumers are less willing to share their details if they'll be used for tailoring advertisements, according to the Advertising Research Foundation.

By Robert Williams • Oct. 9, 2019

Facebook nears $40M settlement of advertiser lawsuit

The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.

By Robert Williams • Oct. 8, 2019

Adidas 1st to sell shoes via Snapchat game

Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.

By Robert Williams • Oct. 8, 2019

Giant casts a wider net with new rewards program

Through its app, the grocer can offer more personalized rewards to each shopper.

By Jessica Dumont • Oct. 8, 2019

Apple acquires visual effects startup iKinema

The tech giant is intent on creating software tools that take AR experiences to the next level. 

By Robert Williams • Oct. 7, 2019

5G smartphone sales will top 1B by 2025, study forecasts

Samsung is the current leader in 5G devices, but the market is set to grow more crowded next year.

By Robert Williams • Oct. 7, 2019

WSJ: Disney bans Netflix ads on TV networks

The move is the latest in a series of aggressions among competing streaming services.

By Dianna Christe • Oct. 7, 2019

Report: Google in acquisition talks with video-sharing app Firework

Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.

By Robert Williams • Oct. 7, 2019

DoorDash orders multichannel campaign with scannable OOH ads

Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.

By Dianna Christe • Oct. 7, 2019

Modelo enlivens Day of the Dead murals via AR

The murals show a 3D animation of a woman extending her skeletal arm forward to grab a bottle of Modelo Especial.

By Robert Williams • Oct. 7, 2019

E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song

The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.

By Chris Kelly • Oct. 4, 2019

3M's Post-It hooks up to Trello for project management

Post-it app users can turn their paper sticky notes into digital project plans by scanning them with a smartphone camera.

By Robert Williams • Oct. 4, 2019

GOAT showcases world's rarest sneakers with AR try-ons

App users can test out limited-edition styles from Nike's Air Jordan, Air Force 1 and Dunk brands.

By Robert Williams • Oct. 4, 2019

Comic Dive: It's In The Game

Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

By John Hazard • Oct. 4, 2019