Comic Dive: It's In The Game

Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

By John Hazard • Oct. 4, 2019

Instagram clones another Snapchat feature with close friends messaging

Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.

By Robert Williams • Oct. 4, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

PepsiCo's 12% increase in ad spending fuels sales growth

The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.

By Robert Williams • Oct. 4, 2019

Diners want mobile ordering, but only 18% of restaurant apps offer it

This disconnect could be detrimental to growing off-premise with 91% of consumers placing delivery orders via a brand's app or website in the last year, a National Restaurant Association study shows.

By Alicia Kelso • Oct. 3, 2019

Google intros price-tracking, enhanced visual search in latest e-commerce bid

Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the key holiday shopping season.

By Peter Adams • Oct. 3, 2019

Microsoft debuts foldable smartphone for 2020 holiday season

The Surface Duo marks a surprising return to the smartphone market after the tech giant exited the business two years ago.

By Robert Williams • Oct. 3, 2019

PepsiCo teams with Minnesota Vikings on AR game

Commemorative cups have scannable codes that open into a video game for Vikings fans.

By Robert Williams • Oct. 3, 2019

Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris

The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.

By Robert Williams • Oct. 3, 2019

Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train

With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.

By Barry Levine • Oct. 3, 2019

Samsung highlights diversity to celebrate Galaxy's 10th anniversary

A multichannel campaign includes tie-ins with Fox and ESPN, "Fortnite" and a digital exhibition about Latinx artists.

By Barry Levine • Oct. 3, 2019

Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows

Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.

By Peter Adams • Oct. 2, 2019

Burger King milkshake tweet took things too far, UK ad watchdog rules

The now-banned message, intended to be tongue-in-cheek, came amid political figures being pelted with milkshakes.

By Peter Adams • Oct. 2, 2019

Kraft Heinz, Nestlé, Coke are top CPG spenders on Twitter ads, study says

On average, 75% of Twitter media budgets go to video, making it the primary ad format for top-spending brands.

By Robert Williams • Oct. 2, 2019

Olo, Google integration lets diners order via Search, Maps and Assistant

Google is hungry for a bigger slice of the restaurant business, and this deal further entrenches it in diners' discovery process.

By Emma Liem Beckett • Oct. 2, 2019

DoorDash teams with McDonald's to deliver 1M penny Big Macs

The delivery platform will automatically enter customers into a sweepstakes for a chance to win $1 million.

By Robert Williams • Oct. 2, 2019

MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain

Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook.

By Dianna Christe and Chantal Tode • Oct. 2, 2019

Pandora's updated app tunes into personalized music

New features come as the internet radio pioneer faces stronger competition from Spotify and Apple Music.

By Robert Williams • Oct. 2, 2019

Apps and mobile commerce sites saw fraud attempts triple in 2 years

A LexisNexis study found that each dollar of fraud cost retailers an average of $3.13 in 2019.

By Lisa Rowan • Oct. 2, 2019

DiGiorno crowdsources pizza delivery locations on Twitter

Nestlé's frozen pizza brand is breaking its "no delivery" rule to celebrate National Pizza Month with a fresh hashtag challenge.

By Robert Williams • Oct. 1, 2019

CNBC: Amazon eyes airports, theaters to license Go cashierless tech

Amazon reportedly is in talks with Regal Cinemas and Cibo Express Gourmet Markets about installing its cashierless systems at their locations.

By Robert Williams • Oct. 1, 2019

London crafts standard agreement to ease 5G rollout

The guidance aims to give mobile providers better access to rooftops in an effort to eliminate mobile "not spots" that leave people disconnected.

By Jason Plautz • Oct. 1, 2019

Coca-Cola partners with Diesel on recycled clothing collection

Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.

By Dianna Christe • Oct. 1, 2019

Adidas, Levi's, Michael Kors test product launch alerts on Instagram

Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.

By Robert Williams • Oct. 1, 2019

Uber Eats, Rachael Ray to open virtual kitchen

The celebrity chef will offer a menu with meals from her new cookbook in 10 markets through the delivery company's app.

By Alicia Kelso • Sept. 30, 2019

Spotify powers New Orleans concert, documentary

The city's tourism agency used listener data to select a group to attend the concert, which will be made into a full-length movie.

By Robert Williams • Sept. 30, 2019