Mobile: Page 103
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Chili's dishes out custom merch to showcase free delivery promotion
Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.
By Barry Levine • Nov. 7, 2019 -
Retrieved from PepsiCo on November 06, 2019
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 6, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Vans turns up the volume with custom Spotify playlists
The "Off the Wall Wednesday" playlist features a curated selection of music based on a user's listening history.
By Robert Williams • Nov. 6, 2019 -
Retrieved from Coca-Cola on November 06, 2019
Coke brings cartoon polar bears to life with AR-activated cans
In the brand's first large-scale augmented reality activation, scanning Coca-Cola cans and bottles unlocks several holiday-themed experiences.
By Robert Williams • Nov. 6, 2019 -
Spalding hosts holiday shopping event on social media
To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.
By Robert Williams • Nov. 6, 2019 -
Shopping ads land on YouTube, reflecting video's role for consumers
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 6, 2019 -
Travel Texas boosts tourist visits 25% with 360-degree mobile ads
Ads from the tourist agency saw engagement rates 4.5 times the average for a mobile interstitial.
By Robert Williams • Nov. 6, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 5, 2019 -
Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store
The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.
By Robert Williams • Nov. 5, 2019 -
Johnnie Walker adds 'sensorial dynamism' to visual identity
The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.
By Barry Levine • Nov. 5, 2019 -
Retrieved from Burger King on November 05, 2019
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.
By Robert Williams • Nov. 5, 2019 -
Facebook rebranding unites family of apps amid antitrust scrutiny
A new logo and refreshed imagery comes as the social media behemoth faces growing calls to undo its acquisitions of Instagram and WhatsApp.
By Robert Williams • Nov. 5, 2019 -
Betabrand begins livestreaming product drops
The online retailer now lets customers comment and react to its latest styles while they shop.
By Robert Williams • Nov. 4, 2019 -
TikTok helps brands join in by integrating third-party apps
Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.
By Robert Williams • Nov. 4, 2019 -
Trek rolls out branded podcast with Brett Favre, Bo Jackson interviews
Audio series "Better with Bikes" will focus on star athletes and personalities who share a passion for riding.
By Robert Williams • Nov. 4, 2019 -
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.
By Robert Williams • Nov. 4, 2019 -
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.
By Peter Adams • Nov. 1, 2019 -
Smartphone shopping to see 20% lift this holiday season
Adobe Analytics anticipates online spending will surpass $143.7 billion, with substantial growth for mobile commerce.
By Lisa Rowan • Nov. 1, 2019 -
Mobile brand hubs, audio identities will power 2020 trends, report says
Some brands are dabbling with sonic logos, branded podcasts and audio AR to connect with consumers who increasingly use voice-based platforms.
By Robert Williams • Nov. 1, 2019 -
Oscar Mayer revs up NASCAR design challenge on social
The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.
By Robert Williams • Nov. 1, 2019 -
Haribo debuts all-gummy video series for IGTV 'micro-bingers'
Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.
By Robert Williams • Nov. 1, 2019 -
Goodwill debuts geofenced mobile ads to attract Gen Z
The "Frustrate Copycats" campaign will run on Facebook, Instagram and Pinterest and include print and TV spots.
By Robert Williams • Oct. 31, 2019 -
Facebook's ad sales jump 28%, while political worries loom
In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.
By Robert Williams • Oct. 31, 2019 -
Mucinex dares TikTok users to share their 'sickest' Halloween looks
The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.
By Robert Williams • Oct. 31, 2019 -
AR tops list of tech that makes users view a brand as innovative, study says
Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.
By Robert Williams • Oct. 31, 2019
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