Mobile: Page 104
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Study: 9 of 10 social media ads targeted at Android gamers are 'dark'
New research by BrandTotal and GfK estimates that about 88% of social media spending goes toward dark marketing.
By Robert Williams • Sept. 30, 2019 -
Shopify expands ad-buying tools to Microsoft's search network
Microsoft Advertising reaches more than 116 million unique searchers in the U.S. who use Bing each month.
By Robert Williams • Sept. 30, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
NHL players skate onto social media with Opendorse
Opendorse lets players publish key plays and game highlights to their personal social channels immediately after the final buzzer.
By Robert Williams • Sept. 27, 2019 -
App Annie expands mobile ad analytics with Libring buy
The combination will let brands and mobile publishers view market data and advertising analytics side-by-side.
By Robert Williams • Sept. 27, 2019 -
Twitch taps comedian Eric Andre for 1st brand campaign
The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.
By Robert Williams • Sept. 27, 2019 -
Fritos goes digital-only in 1st creative campaign since 1971
The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.
By Robert Williams • Sept. 27, 2019 -
Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'
"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.
By Natalie Black (Koltun) • Sept. 27, 2019 -
McCormick unveils Flavor Maker app for home chefs
The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.
By Robert Williams • Sept. 26, 2019 -
Honda debuts animated comic book on social media
"Revenge of the Biospiders" highlights the 2020 Civic hatchback for National Comic Book Day.
By Robert Williams • Sept. 26, 2019 -
Amazon expands Alexa with voice-powered wearables
The virtual assistant is also getting its first celebrity voice setting, enabling users to change Alexa to sound like actor Samuel L. Jackson.
By Robert Williams • Sept. 26, 2019 -
Walmart challenges TikTok users to share dance moves
The retailer signed up six influencers to show off their #SavingsShuffle moves and urge others to participate.
By Robert Williams • Sept. 26, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads, study finds
While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.
By Natalie Black (Koltun) • Sept. 26, 2019 -
How uncool Mastercard cracked the esports code with 'League of Legends'
Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.
By Peter Adams • Sept. 26, 2019 -
Sponsored by NativeX
Make a serious impression on the Chinese mobile market with the right DSP
The greatest growth in programmatic ads will come from China with a 31.5% increase in China by 2020.
By Kevin Ford, Marketing Manager, NativeX • Sept. 26, 2019 -
Pickles, mayo and data privacy: Jersey Mike's rethinks mobile authentication
While historically slow to adopt new technologies, restaurants have to rethink mobile systems in an era of heightened privacy concerns.
By Samantha Schwartz • Sept. 25, 2019 -
Dietz & Watson cooks up 'rum ham' for 'It's Always Sunny in Philadelphia' premiere
The deli brand partnered with Sailor Jerry Spiced Rum on a social media tie-in for the hit sitcom.
By Robert Williams • Sept. 25, 2019 -
Snapchat lengthens video ad limit to 3 minutes
The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.
By Robert Williams • Sept. 25, 2019 -
Google overtakes Facebook as top driver of app installs, study says
Social video app TikTok and news app TopBuzz — both run by ByteDance — showed the fastest growth in driving app installs.
By Robert Williams • Sept. 25, 2019 -
Banana Republic drafts NFL star Jared Goff for fall meme campaign
The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.
By Dianna Christe • Sept. 25, 2019 -
How Chipotle saved its brand by embracing a centralized digital marketing strategy
CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.
By Peter Adams • Sept. 25, 2019 -
Pinterest debuts Shop the Look ads, dynamic business profiles
Updated business profiles let brands make direct sales with a dedicated Shop tab.
By Robert Williams • Sept. 24, 2019 -
Macy's tests Verizon Media's new immersive AR ads
The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.
By Robert Williams • Sept. 24, 2019 -
Kraft Heinz brings mobile-activated packaging to Walmart
The "Find the Golden Single!" promotion gave shoppers a chance to win $50 with an interactive mobile game.
By Robert Williams • Sept. 24, 2019 -
How mobile helps Hershey manage impulse purchases
Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.
By Natalie Black (Koltun) • Sept. 24, 2019 -
'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches
CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.
By Peter Adams • Sept. 24, 2019
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