How mobile helps Hershey manage impulse purchases

Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.

By Natalie Black (Koltun) • Sept. 24, 2019

'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches

CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.

By Peter Adams • Sept. 24, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook suspends 69K apps amid privacy investigation

The social network's announcement indicates that data-sharing among apps was more prevalent than suggested last year.

By Robert Williams • Sept. 23, 2019

Amazon offers free mobile game content to Prime members

The e-commerce giant reportedly plans to expand free items for gameplay after starting with Tencent's PUBG Mobile.

By Robert Williams • Sept. 23, 2019

Tinder's interactive video series 'Swipe Night' seeks Gen Z daters

The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.

By Robert Williams • Sept. 23, 2019

Sephora tops ranking of retail personalization for 3rd straight year

Nordstrom jumped to second place with an improved score for mobile retailing, Sailthru found.

By Robert Williams • Sept. 20, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019

76% of ad execs haven't placed ads on Snapchat, study says

Future spending intentions on the image-messaging app have improved since April, according to RBC.

By Robert Williams • Sept. 20, 2019

Will Dunkin's mobile ordering expansion challenge Starbucks?

The coffee chain made its On-The-Go mobile ordering feature accessible to all customers, not just DD Perks Rewards members, as part of its app update.

By Lauren Manning • Sept. 20, 2019

E!, Vans​ boosted results with Facebook's new interactive ad formats

Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.

By Robert Williams • Sept. 20, 2019

McDonald's promotes Uber Eats delivery with loungewear giveaway

The burger chain celebrated "McDelivery Night In" on Thursday with branded swag for mobile orders in the U.S.

By Robert Williams • Sept. 20, 2019

Study: 70% of people will swap store visits for voice assistants by 2022

Consumers increasingly prefer to interact through voice tech or chatbots than with humans, Capgemini found.

By Robert Williams • Sept. 19, 2019

Fox Sports kicks off NFL season with Pandora's dynamic audio ads

For the first time, Pandora is integrating its 3D audio tech with Dynamic Audio Ads to deliver personalized messages based on location and time of day.

By Robert Williams • Sept. 19, 2019

1/3 of Instagram users have bought directly from an ad, study finds

Gen Zers showed the highest likelihood to buy via an ad, while women ages 35 to 45 showed the lowest, VidMob found.

By Robert Williams • Sept. 19, 2019

Starbucks launches voice ordering with Alibaba in China

Consumers will be able to order delivery from the coffee chain through Alibaba's smart speaker, Tmall Genie, which tracks orders in real time.

By Alicia Kelso • Sept. 19, 2019

Snapchat ramps up camera tools with new 3D effects on iOS

Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.

By Robert Williams • Sept. 18, 2019

Reports: Facebook teams with Ray-Ban on smart glasses

The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.

By Robert Williams • Sept. 18, 2019

Postmates brings mobile food ordering to Yankee Stadium

Attendees can order and pay for food on the app and receive a notification when it's ready for pickup from designated locations.

By Robert Williams • Sept. 18, 2019

55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear

A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.

By Dianna Christie • Sept. 18, 2019

Mobile commerce evolves along with food and beverage

Pinterest and Iris Nova are two companies that are innovating the way customers can explore and buy groceries, and both talked at Groceryshop about what's ahead. 

By Jeff Wells • Sept. 18, 2019

Marketers overspend on Facebook News Feed, underspend on Instagram, study says

The top 50 brands on Instagram now have the same audience size as the top 50 on Facebook, but engagement is higher on Instagram.

By Robert Williams • Sept. 17, 2019

Michael Kors led NYFW social buzz with 11.4M engagements

Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.

By Lisa Rowan • Sept. 17, 2019

Viber lets app brands, users create customized stickers for messages

Brands including Snickers and Re/Max have embraced digital sticker packs as part of their mobile marketing mix to boost awareness through organic UGC.

By Robert Williams • Sept. 17, 2019

Gen Z's worries about emotional health affect shopping habits, study says

Young adults prefer in-store shopping to disconnect from social media and digital news that are sources of stress.

By Robert Williams • Sept. 17, 2019

Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day

Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.

By Robert Williams • Sept. 17, 2019