Apple Pay surpasses Starbucks as most popular mobile payment app

Proximity mobile payments will more than double to $220 billion by 2023 from $98.9 billion in the U.S. this year, eMarketer estimates.

By Robert Williams • Oct. 24, 2019

Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space

Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.

By Robert Williams • Oct. 24, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Kind Snacks' TikTok challenge quickly tallies 18M views

Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.

By Robert Williams • Updated Oct. 25, 2019

Why podcasting is a key 21st century media experience

It's intimate, it's engaging and it scales. Here are six key insights from the Podcast Upfront 2019, according to the IAB's Zoe Soon.

By Zoe Soon • Oct. 24, 2019

Study: In-game banner ads have high viewability, but low recall

When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.

By Robert Williams • Oct. 23, 2019

Ally Financial turns US cities into immersive Monopoly game board

Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.

By Robert Williams • Oct. 23, 2019

Guitar maker Fender strikes chord with new Songs subscription app

Fender aims to boost customer lifetime value while cutting guitar students' 90% first-year abandonment rate.

By Robert Williams • Oct. 23, 2019

Snap's ad revenue jumps 50% as Snapchat gains 7M users

CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.

By Robert Williams • Oct. 23, 2019

Patrón pops open tequila orders via Instagram Stories ads

It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.

By Peter Adams • Oct. 22, 2019

NASA counts down to Artemis lunar mission with crowdsourced selfie sculpture

The space agency urges Instagram and Twitter users to submit selfies to be part of a sculpture inspired by a planned voyage to the moon.

By Robert Williams • Oct. 22, 2019

TikTok bans accounts showing Islamic State propaganda videos

Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.

By Robert Williams • Oct. 22, 2019

Twitch taps top Zynga marketing exec Doug Scott as CMO

Scott's hiring comes just weeks after Twitch unveiled its first brand campaign aimed at broadening its audience beyond gamers.

By Robert Williams • Oct. 22, 2019

IAB: US digital ad growth rate slowed during the 1st half of 2019

A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.

By Barry Levine • Oct. 22, 2019

Adobe aims to inspire creatives with new Alexa voice app

By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from creative professionals and do guided exercises.

By Robert Williams • Oct. 22, 2019

Facebook advertisers boost video budgets 24%, study finds

Spending on Facebook's dynamic ads surged 98% in Q3 from a year earlier on the continued strength in click-through rates, Nanigans found.

By Robert Williams • Oct. 21, 2019

EBay expands 'holiday creep' campaign with Twitter jargon jar

The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on Twitter.

By Robert Williams • Oct. 21, 2019

Kik messaging app avoids shutdown with MediaLab takeover

MediaLab plans to sell advertising in the app while making investments to improve the user experience.

By Robert Williams • Oct. 21, 2019

Snapchat pilots dynamic ads to broaden marketer appeal

Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.

By Robert Williams • Oct. 18, 2019

Smartphones are most popular devices for online shopping, survey says

Less than a third of shoppers plan to use a desktop or laptop for shopping, while just 16% will browse on a tablet.

By Robert Williams • Oct. 18, 2019

Majority of gamers say sponsored content adds to the fun, survey shows

Only 23% said advertising made the experience less enjoyable.

By Barry Levine • Oct. 18, 2019

Burger King dares mobile gamers to promote small-ball soccer team

For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.

By Robert Williams • Oct. 18, 2019

YouCam scares up 13 AR face filters for Halloween looks

The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.

By Robert Williams • Oct. 18, 2019

Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign

The German liqueur brand teamed with location data provider Foursquare for a Halloween-themed promotion that uses AR.

By Robert Williams • Oct. 17, 2019

Wendy's sponsors mobile games in Giphy's new digital arcade

As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats​.

By Robert Williams • Oct. 17, 2019

Natural Light asks fans to dress up as 'real-life nightmares' in Halloween costume contest

Contestants can share photos on social media of costumes like crushing student debt, bad credit scores, endless laundry or moving in with their parents.

By Robert Williams • Oct. 17, 2019