Mobile: Page 105
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Oreo debuts Alexa integration to help fans guess mystery flavor
Timed to promote a mystery Oreo flavor, the integration will provide clues for guessing the new entry and placing direct voice orders.
By Robert Williams • Sept. 13, 2019 -
Urban Decay dishes out makeup samples to Bumble app users
Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.
By Robert Williams • Sept. 13, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Uncle Ben's serves dynamic content in stores via Google Lens integration
The activation follows a recent expansion of Lens' capabilities as Google tries to better compete in visual search.
By Peter Adams • Sept. 12, 2019 -
WPP teams with InMobi to expand mobile marketing reach in India
GroupM and Kantar will provide expertise in data and media to support personalized messaging at scale through InMobi's in-app programmatic buying platform.
By Robert Williams • Sept. 12, 2019 -
NFL kicks off weekly show exclusively on YouTube
Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.
By Barry Levine • Sept. 12, 2019 -
Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
By Robert Williams • Sept. 12, 2019 -
Coca-Cola cans activate animated stories in AR
Each of the 12 stories centers on a minor conflict among animated characters that is resolved by sharing a Coke.
By Robert Williams • Sept. 11, 2019 -
Mtn Dew, Doritos to host esports tournament for 'Call of Duty'
The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.
By Robert Williams • Sept. 11, 2019 -
Minnesota Lottery brings billboards to life with Snapchat AR
Vikings star Jared Allen returns in a TV, digital, social media, radio and out-of-home campaign launching around the football season's kickoff.
By Robert Williams • Sept. 11, 2019 -
KFC cooks up dating simulator game for Colonel Sanders
The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."
By Dianna Christe • Sept. 11, 2019 -
Apple event: what mobile marketers need to know
Reclassifying the iPad from a mobile device to desktop will likely affect traffic distribution and ad rates that publishers can charge.
By Robert Williams • Sept. 11, 2019 -
Syte gears up visual search tools with $21.5M investment
With this latest cash infusion, the company appears to be positioning itself as a go-to startup for AI-enhanced visual search.
By Tatiana Walk-Morris • Sept. 10, 2019 -
McDonald's acquires voice tech company Apprente
The technology is set to bring simpler and more accurate order taking at drive-thrus and could be incorporated into mobile ordering and kiosks.
By Julie Littman • Sept. 10, 2019 -
Nintendo, 20th Century Fox boost results with social display ads on publisher sites
Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.
By Robert Williams • Sept. 10, 2019 -
Facebook pilots 2 ad features to streamline social commerce
Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.
By Robert Williams • Sept. 10, 2019 -
Starbucks pickup-only store to open in NYC this fall
The store concept tailored to mobile orders aligns with the brand that boasts a tech-savvy customer base.
By Alicia Kelso • Sept. 9, 2019 -
YouCam targets New York Fashion Week fans with Instagram selfie contest
To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.
By Robert Williams • Sept. 9, 2019 -
NFL drafts Reddit for original content, sponsorship revenue
Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 9, 2019 -
Puma's AR web app promotes new NYC flagship store
Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.
By Robert Williams • Sept. 9, 2019 -
Bush's Beans boosts Twitter engagement by letting 18-year-old run account
The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.
By Robert Williams • Sept. 6, 2019 -
Hilton doubles down on successful celebrity campaign
New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.
By Barry Levine • Sept. 6, 2019 -
YouTube hits the catwalk with /Fashion hub
A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.
By Robert Williams • Sept. 6, 2019 -
Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers
An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.
By Robert Williams • Sept. 6, 2019 -
Verizon kicks off NFL season with 5G stadium expansion
The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.
By Robert Williams • Sept. 5, 2019 -
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.
By Robert Williams • Sept. 5, 2019
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