Amazon tests influencer storefronts to translate social content to sales

Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.

By Peter Adams • Sept. 16, 2019

How TikTok can help brands get on Christmas wish lists

Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.

By Robert Williams • Sept. 16, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Hyundai revs up AR experience in Music Midtown festival app

An app sponsored by the carmaker hosts exclusive views of performances streamed by concert promoter Live Nation.

By Robert Williams • Sept. 16, 2019

YouCam Makeup app unveils Halloween contest

The winning look will be featured in the official YouCam Halloween Costume Makeup Collection.

By Robert Williams • Sept. 16, 2019

For retail brands, there's never been a better time to mine millennial FOMO

Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.

By Dave Bruno • Sept. 16, 2019

Cadillac unveils new car model on Instagram for 1st time

The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.

By Robert Williams • Sept. 16, 2019

L'Oréal's Color&Co adds AR hair color try-ons

The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.

By Robert Williams • Sept. 16, 2019

Majority of NFL fans watched opening week games via streaming, apps

A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.

By Peter Adams • Sept. 13, 2019

American Eagle pilots TikTok's new in-feed video ads for back-to-school

In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.

By Robert Williams • Sept. 13, 2019

PepsiCo's new loyalty program offers cash back via PayPal, Venmo

PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.

By Robert Williams • Sept. 13, 2019

Oreo debuts Alexa integration to help fans guess mystery flavor

Timed to promote a mystery Oreo flavor, the integration will provide clues for guessing the new entry and placing direct voice orders. 

By Robert Williams • Sept. 13, 2019

Urban Decay dishes out makeup samples to Bumble app users

Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.

By Robert Williams • Sept. 13, 2019

Uncle Ben's serves dynamic content in stores via Google Lens integration

The activation follows a recent expansion of Lens' capabilities as Google tries to better compete in visual search.

By Peter Adams • Sept. 12, 2019

WPP teams with InMobi to expand mobile marketing reach in India

GroupM and Kantar will provide expertise in data and media to support personalized messaging at scale through InMobi's in-app programmatic buying platform.

By Robert Williams • Sept. 12, 2019

NFL kicks off weekly show exclusively on YouTube

Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.

By Barry Levine • Sept. 12, 2019

Steve Madden's DTC sneaker line Greats tries on Facebook AR ads

The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.

By Robert Williams • Sept. 12, 2019

Coca-Cola cans activate animated stories in AR

Each of the 12 stories centers on a minor conflict among animated characters that is resolved by sharing a Coke.

By Robert Williams • Sept. 11, 2019

Mtn Dew, Doritos to host esports tournament for 'Call of Duty'

The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.

By Robert Williams • Sept. 11, 2019

Minnesota Lottery brings billboards to life with Snapchat AR

Vikings star Jared Allen returns in a TV, digital, social media, radio and out-of-home campaign launching around the football season's kickoff.

By Robert Williams • Sept. 11, 2019

KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Apple event: what mobile marketers need to know

Reclassifying the iPad from a mobile device to desktop will likely affect traffic distribution and ad rates that publishers can charge.

By Robert Williams • Sept. 11, 2019

Syte gears up visual search tools with $21.5M investment

With this latest cash infusion, the company appears to be positioning itself as a go-to startup for AI-enhanced visual search.

By Tatiana Walk-Morris • Sept. 10, 2019

McDonald's acquires voice tech company Apprente

The technology is set to bring simpler and more accurate order taking at drive-thrus and could be incorporated into mobile ordering and kiosks.

By Julie Littman • Sept. 10, 2019

Nintendo, 20th Century Fox boost results with social display ads on publisher sites

Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.

By Robert Williams • Sept. 10, 2019

Facebook pilots 2 ad features to streamline social commerce

Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.

By Robert Williams • Sept. 10, 2019