Mobile: Page 106
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Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
By Robert Williams • Oct. 3, 2019 -
Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.
By Barry Levine • Oct. 3, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Samsung highlights diversity to celebrate Galaxy's 10th anniversary
A multichannel campaign includes tie-ins with Fox and ESPN, "Fortnite" and a digital exhibition about Latinx artists.
By Barry Levine • Oct. 3, 2019 -
Deep Dive
Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows
Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.
By Peter Adams • Oct. 2, 2019 -
Burger King milkshake tweet took things too far, UK ad watchdog rules
The now-banned message, intended to be tongue-in-cheek, came amid political figures being pelted with milkshakes.
By Peter Adams • Oct. 2, 2019 -
Kraft Heinz, Nestlé, Coke are top CPG spenders on Twitter ads, study says
On average, 75% of Twitter media budgets go to video, making it the primary ad format for top-spending brands.
By Robert Williams • Oct. 2, 2019 -
Olo, Google integration lets diners order via Search, Maps and Assistant
Google is hungry for a bigger slice of the restaurant business, and this deal further entrenches it in diners' discovery process.
By Emma Liem Beckett • Oct. 2, 2019 -
DoorDash teams with McDonald's to deliver 1M penny Big Macs
The delivery platform will automatically enter customers into a sweepstakes for a chance to win $1 million.
By Robert Williams • Oct. 2, 2019 -
MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain
Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook.
By Dianna Christe and Chantal Tode • Oct. 2, 2019 -
Pandora's updated app tunes into personalized music
New features come as the internet radio pioneer faces stronger competition from Spotify and Apple Music.
By Robert Williams • Oct. 2, 2019 -
Apps and mobile commerce sites saw fraud attempts triple in 2 years
A LexisNexis study found that each dollar of fraud cost retailers an average of $3.13 in 2019.
By Lisa Rowan • Oct. 2, 2019 -
DiGiorno crowdsources pizza delivery locations on Twitter
Nestlé's frozen pizza brand is breaking its "no delivery" rule to celebrate National Pizza Month with a fresh hashtag challenge.
By Robert Williams • Oct. 1, 2019 -
Retrieved from Amazon on October 24, 2018
CNBC: Amazon eyes airports, theaters to license Go cashierless tech
Amazon reportedly is in talks with Regal Cinemas and Cibo Express Gourmet Markets about installing its cashierless systems at their locations.
By Robert Williams • Oct. 1, 2019 -
London crafts standard agreement to ease 5G rollout
The guidance aims to give mobile providers better access to rooftops in an effort to eliminate mobile "not spots" that leave people disconnected.
By Jason Plautz • Oct. 1, 2019 -
Retrieved from Coca-Cola on October 01, 2019
Coca-Cola partners with Diesel on recycled clothing collection
Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.
By Dianna Christe • Oct. 1, 2019 -
Adidas, Levi's, Michael Kors test product launch alerts on Instagram
Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.
By Robert Williams • Oct. 1, 2019 -
Uber Eats, Rachael Ray to open virtual kitchen
The celebrity chef will offer a menu with meals from her new cookbook in 10 markets through the delivery company's app.
By Alicia Kelso • Sept. 30, 2019 -
Spotify powers New Orleans concert, documentary
The city's tourism agency used listener data to select a group to attend the concert, which will be made into a full-length movie.
By Robert Williams • Sept. 30, 2019 -
Study: 9 of 10 social media ads targeted at Android gamers are 'dark'
New research by BrandTotal and GfK estimates that about 88% of social media spending goes toward dark marketing.
By Robert Williams • Sept. 30, 2019 -
Shopify expands ad-buying tools to Microsoft's search network
Microsoft Advertising reaches more than 116 million unique searchers in the U.S. who use Bing each month.
By Robert Williams • Sept. 30, 2019 -
NHL players skate onto social media with Opendorse
Opendorse lets players publish key plays and game highlights to their personal social channels immediately after the final buzzer.
By Robert Williams • Sept. 27, 2019 -
App Annie expands mobile ad analytics with Libring buy
The combination will let brands and mobile publishers view market data and advertising analytics side-by-side.
By Robert Williams • Sept. 27, 2019 -
Twitch taps comedian Eric Andre for 1st brand campaign
The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.
By Robert Williams • Sept. 27, 2019 -
Fritos goes digital-only in 1st creative campaign since 1971
The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.
By Robert Williams • Sept. 27, 2019 -
Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'
"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.
By Natalie Black (Koltun) • Sept. 27, 2019
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