Mobile: Page 107
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Reebok drops Cardi B sneakers on Alexa, Google Assistant
With a voice command on the virtual assistants, fans can enter a contest to win limited-edition shoes decorated with Swarovski crystals.
By Robert Williams • Aug. 27, 2019 -
TD Ameritrade aims for end zone with ESPN Fantasy Football app
The electronic broker is sponsoring a section on the app to show statistical trends for the teams of fantasy players.
By Robert Williams • Aug. 27, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
BarkBox personalizes musical treats on Twitter for National Dog Day
Enlisting the New York City Gay Men's Chorus, the subscription box's #PraiseDog effort includes targeted ads on Hulu, YouTube and social media.
By Robert Williams • Aug. 27, 2019 -
Busch and Big Buck Hunter put wildlife conservation in crosshairs
The partnership includes a charity-focused "hunting permit," scannable cans and a social media sweepstakes.
By Barry Levine • Aug. 27, 2019 -
Yelp personalizes app based on user lifestyle
The new feature lets users tailor their experience based on diet, accessibility concerns, food and drink categories and interest.
By Alicia Kelso • Aug. 27, 2019 -
7-Eleven introduces mobile checkout in NYC
Customers who use the app and accompanying 7Rewards loyalty program can skip the checkout counter.
By Lisa Rowan • Aug. 26, 2019 -
Quibi's head of advertising Tim Connolly exits amid exec shakeup
The mobile video startup also reorganized its ad partnerships team under Nicole McCormack, who now reports to CEO Meg Whitman.
By Robert Williams • Aug. 26, 2019 -
Doritos drops its logo to spark UGC from ad-adverse Gen Zers
"Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards.
By Robert Williams • Aug. 26, 2019 -
Social commerce sees highest adoption among retail technologies, study says
More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.
By Robert Williams • Aug. 26, 2019 -
Google rebrands Android, nixing dessert themes
The next generation of its mobile operating system will be plainly called Android 10, and features a refreshed, simplified logo.
By Robert Williams • Aug. 23, 2019 -
Mattel races into mobile gaming for teens with 'Hot Wheels: Infinite Loop'
Rewarded in-game ads let players earn virtual currency for watching sponsored content.
By Robert Williams • Aug. 23, 2019 -
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales
A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.
By Barry Levine • Aug. 23, 2019 -
Study: Lack of innovation stretches phone replacement cycle to 33 months
Despite interest in 5G networks, steep device prices pose a significant barrier to entry.
By Robert Williams • Aug. 23, 2019 -
Study: Mobile app inbox messages outperform push notifications
The latter sees low open rates because its content mostly consists of alerts, like breaking news, that don't require additional user action.
By Robert Williams • Aug. 22, 2019 -
Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game
Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.
By Robert Williams • Aug. 22, 2019 -
TikTok fetches funds for ASPCA with #PetBFF video, influencer push
The social video app will donate $1 to the animal welfare nonprofit for every user who posts with the dedicated hashtag.
By Robert Williams • Aug. 22, 2019 -
OOH ad revenues reach post-recession high after 7.7% rise in Q2
Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.
By Barry Levine • Aug. 22, 2019 -
HSBC hires flash mobs to hype tap-and-go tech
The bank is using New York's new cardless subway network to drum up awareness of its contactless cards.
By Dan Ennis • Aug. 21, 2019 -
Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
By Dianna Christe • Aug. 21, 2019 -
In-app ad impressions jumped 26% in Q2 on video strength, study finds
Advertisers are shifting their media spending from the open market to private marketplaces due to concerns about mobile ad fraud.
By Robert Williams • Aug. 21, 2019 -
Paramount's 3D photo ads for 'Pet Sematary' deliver 100% return on media spend
The film studio doubled its CTR from standard creative with horror movie promotions that appeared as though an undead cat's eyes followed users.
By Robert Williams • Aug. 21, 2019 -
Kroger links with TikTok on shoppable videos for back-to-school
Influencer content and a #TransformUrDorm hashtag aim to help college students find new decorating ideas and products.
By Lauren Manning • Aug. 20, 2019 -
Are mobile apps worth it for small retailers?
BuyBuy Baby and Little Birdies Boutique have two things in common: Both are children's retailers and can be found in Apple's App Store.
By Tatiana Walk-Morris • Aug. 20, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019
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