Mobile: Page 108
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Google to wind down accelerated ad delivery in bid to bolster efficiency
Search and shopping campaigns will automatically switch to standard delivery by Oct. 1.
By Robert Williams • Aug. 20, 2019 -
Walmart cooks up 'shoppable recipes' with BuzzFeed's Tasty videos
An iOS app integration lets video viewers add entire ingredients lists to Walmart's online cart with one click.
By Robert Williams • Aug. 20, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
New Uber feature incentivizes shared rides
Non-Stop Shared Rides will make carpooling more convenient for some passengers, potentially elevating Uber's value over rivals.
By Katie Pyzyk • Aug. 19, 2019 -
Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
By Robert Williams • Aug. 19, 2019 -
Google pulls 85 adware-infected apps after 8M downloads
The apps exploited older versions of Android to trigger ads that were difficult to skip and often five minutes long.
By Robert Williams • Aug. 19, 2019 -
Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019 -
Spartan kicks off mobile community for obstacle course racing fans
Race participants and fans can access exclusive content from athletes and personalities through the Rakuten Viber hub.
By Robert Williams • Aug. 16, 2019 -
Smartwatch market expands 38% in Q2 on Apple, Samsung strength
Fitbit's Versa Lite watch lost market share, indicating that consumers are less likely to buy lower-end wearables with pared-down features.
By Robert Williams • Aug. 16, 2019 -
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Study: Texting tops email for fast marketing communication
Three-fourths of people said they read text messages in two minutes or less, compared to at least 10 minutes for email.
By Robert Williams • Aug. 16, 2019 -
Column
Campaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
By Natalie Black (Koltun) • Aug. 16, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019 -
Facebook remains king as restaurants rethink social media marketing
A Toast report found that 67% of restaurants plan to pay for social media ads this year, with 91% advertising on Facebook over rival platforms.
By Alicia Kelso • Aug. 15, 2019 -
52% of retailers feel ill-prepared to support emerging mobile tech, study says
AI, chatbots and AR/VR are supported by just 9% of retailers, and a lack of integration could hinder customer engagement.
By Robert Williams • Aug. 15, 2019 -
Tyson's Ball Park Franks challenges moviegoers to AR hot dog derby
The meat brand worked with National CineMedia on its first interactive ad campaign in theaters.
By Robert Williams • Aug. 15, 2019 -
Shoppers favor AR/VR, subscription services over smart speakers, study says
The adoption rate remains low for voice shopping with just 8% of U.S. consumers trying it, but 23% are considering it for future purchases.
By Robert Williams • Aug. 15, 2019 -
Report: Google to end longtime ban on fantasy sports ads
Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360.
By Robert Williams • Aug. 14, 2019 -
Poland Spring answers recycling questions on Instagram
Nestlé's bottled water brand is working with the Recycling Partnership to raise awareness around what is #NotTrash.
By Robert Williams • Aug. 14, 2019 -
Gen Z seeks all-day entertainment from mobile devices, study says
Among those in the cohort who watch videos on Facebook, 83% said a mobile device was their primary viewing platform.
By Robert Williams • Aug. 14, 2019 -
Toyota drives 53% video view-through rate with Pinterest Pins
A campaign for the 2019 Avalon snagged millions of impressions and was the carmaker's best-performing ad effort on the platform.
By Robert Williams • Aug. 14, 2019 -
Sponsored by Gimbal
Quality or quantity: Why the source of your location data matters
By leveraging location data, marketers are not only able to identify and target the right audiences more effectively, but they also gain invaluable insights about their customers, prospects, competitors, and store performance.
Aug. 14, 2019 -
Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
By Dianna Christe • Aug. 14, 2019 -
Coty's DTC brand Younique launches AR beauty tool
The company introduced facial analysis tech to let users virtually sample cosmetics.
By Kaarin Moore • Aug. 13, 2019 -
TikTok's parent company unveils Chinese search engine to rival Baidu
ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.
By Robert Williams • Aug. 13, 2019 -
Klondike extends 'What Would You Do' messaging with Twitter dare
A social media contest to win a lifetime supply of treats follows the brand's return to its signature catchphrase in April.
By Robert Williams • Aug. 13, 2019
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