Kraft Heinz, Nestlé, Coke are top CPG spenders on Twitter ads, study says

On average, 75% of Twitter media budgets go to video, making it the primary ad format for top-spending brands.

By Robert Williams • Oct. 2, 2019

DoorDash teams with McDonald's to deliver 1M penny Big Macs

The delivery platform will automatically enter customers into a sweepstakes for a chance to win $1 million.

By Robert Williams • Oct. 2, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain

Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook.

By Dianna Christe and Chantal Tode • Oct. 2, 2019

Pandora's updated app tunes into personalized music

New features come as the internet radio pioneer faces stronger competition from Spotify and Apple Music.

By Robert Williams • Oct. 2, 2019

Apps and mobile commerce sites saw fraud attempts triple in 2 years

A LexisNexis study found that each dollar of fraud cost retailers an average of $3.13 in 2019.

By Lisa Rowan • Oct. 2, 2019

DiGiorno crowdsources pizza delivery locations on Twitter

Nestlé's frozen pizza brand is breaking its "no delivery" rule to celebrate National Pizza Month with a fresh hashtag challenge.

By Robert Williams • Oct. 1, 2019

CNBC: Amazon eyes airports, theaters to license Go cashierless tech

Amazon reportedly is in talks with Regal Cinemas and Cibo Express Gourmet Markets about installing its cashierless systems at their locations.

By Robert Williams • Oct. 1, 2019

London crafts standard agreement to ease 5G rollout

The guidance aims to give mobile providers better access to rooftops in an effort to eliminate mobile "not spots" that leave people disconnected.

By Jason Plautz • Oct. 1, 2019

Coca-Cola partners with Diesel on recycled clothing collection

Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.

By Dianna Christe • Oct. 1, 2019

Adidas, Levi's, Michael Kors test product launch alerts on Instagram

Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.

By Robert Williams • Oct. 1, 2019

Uber Eats, Rachael Ray to open virtual kitchen

The celebrity chef will offer a menu with meals from her new cookbook in 10 markets through the delivery company's app.

By Alicia Kelso • Sept. 30, 2019

Spotify powers New Orleans concert, documentary

The city's tourism agency used listener data to select a group to attend the concert, which will be made into a full-length movie.

By Robert Williams • Sept. 30, 2019

Study: 9 of 10 social media ads targeted at Android gamers are 'dark'

New research by BrandTotal and GfK estimates that about 88% of social media spending goes toward dark marketing. 

By Robert Williams • Sept. 30, 2019

Shopify expands ad-buying tools to Microsoft's search network

Microsoft Advertising reaches more than 116 million unique searchers in the U.S. who use Bing each month.

By Robert Williams • Sept. 30, 2019

NHL players skate onto social media with Opendorse

Opendorse lets players publish key plays and game highlights to their personal social channels immediately after the final buzzer.

By Robert Williams • Sept. 27, 2019

App Annie expands mobile ad analytics with Libring buy

The combination will let brands and mobile publishers view market data and advertising analytics side-by-side.

By Robert Williams • Sept. 27, 2019

Twitch taps comedian Eric Andre for 1st brand campaign

The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.

By Robert Williams • Sept. 27, 2019

Fritos goes digital-only in 1st creative campaign since 1971

The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.

By Robert Williams • Sept. 27, 2019

Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'

"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.

By Natalie Black (Koltun) • Sept. 27, 2019

McCormick unveils Flavor Maker app for home chefs

The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.

By Robert Williams • Sept. 26, 2019

Honda debuts animated comic book on social media

"Revenge of the Biospiders" highlights the 2020 Civic hatchback for National Comic Book Day.

By Robert Williams • Sept. 26, 2019

Amazon expands Alexa with voice-powered wearables

The virtual assistant is also getting its first celebrity voice setting, enabling users to change Alexa to sound like actor Samuel L. Jackson.

By Robert Williams • Sept. 26, 2019

Walmart challenges TikTok users to share dance moves

The retailer signed up six influencers to show off their #SavingsShuffle moves and urge others to participate.

By Robert Williams • Sept. 26, 2019

Gen Z sways household buying decisions after seeing Snapchat ads, study finds

While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.

By Natalie Black (Koltun) • Sept. 26, 2019

How uncool Mastercard cracked the esports code with 'League of Legends'

Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.

By Peter Adams • Sept. 26, 2019