PepsiCo's new loyalty program offers cash back via PayPal, Venmo

PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.

By Robert Williams • Sept. 13, 2019

Oreo debuts Alexa integration to help fans guess mystery flavor

Timed to promote a mystery Oreo flavor, the integration will provide clues for guessing the new entry and placing direct voice orders. 

By Robert Williams • Sept. 13, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Urban Decay dishes out makeup samples to Bumble app users

Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.

By Robert Williams • Sept. 13, 2019

Uncle Ben's serves dynamic content in stores via Google Lens integration

The activation follows a recent expansion of Lens' capabilities as Google tries to better compete in visual search.

By Peter Adams • Sept. 12, 2019

WPP teams with InMobi to expand mobile marketing reach in India

GroupM and Kantar will provide expertise in data and media to support personalized messaging at scale through InMobi's in-app programmatic buying platform.

By Robert Williams • Sept. 12, 2019

NFL kicks off weekly show exclusively on YouTube

Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.

By Barry Levine • Sept. 12, 2019

Steve Madden's DTC sneaker line Greats tries on Facebook AR ads

The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.

By Robert Williams • Sept. 12, 2019

Coca-Cola cans activate animated stories in AR

Each of the 12 stories centers on a minor conflict among animated characters that is resolved by sharing a Coke.

By Robert Williams • Sept. 11, 2019

Mtn Dew, Doritos to host esports tournament for 'Call of Duty'

The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.

By Robert Williams • Sept. 11, 2019

Minnesota Lottery brings billboards to life with Snapchat AR

Vikings star Jared Allen returns in a TV, digital, social media, radio and out-of-home campaign launching around the football season's kickoff.

By Robert Williams • Sept. 11, 2019

KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Apple event: what mobile marketers need to know

Reclassifying the iPad from a mobile device to desktop will likely affect traffic distribution and ad rates that publishers can charge.

By Robert Williams • Sept. 11, 2019

Syte gears up visual search tools with $21.5M investment

With this latest cash infusion, the company appears to be positioning itself as a go-to startup for AI-enhanced visual search.

By Tatiana Walk-Morris • Sept. 10, 2019

McDonald's acquires voice tech company Apprente

The technology is set to bring simpler and more accurate order taking at drive-thrus and could be incorporated into mobile ordering and kiosks.

By Julie Littman • Sept. 10, 2019

Nintendo, 20th Century Fox boost results with social display ads on publisher sites

Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.

By Robert Williams • Sept. 10, 2019

Facebook pilots 2 ad features to streamline social commerce

Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.

By Robert Williams • Sept. 10, 2019

Starbucks pickup-only store to open in NYC this fall

The store concept tailored to mobile orders aligns with the brand that boasts a tech-savvy customer base.

By Alicia Kelso • Sept. 9, 2019

YouCam targets New York Fashion Week fans with Instagram selfie contest

To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.

By Robert Williams • Sept. 9, 2019

NFL drafts Reddit for original content, sponsorship revenue

Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.

By Robert Williams • Sept. 9, 2019

Puma's AR web app promotes new NYC flagship store

Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.

By Robert Williams • Sept. 9, 2019

Bush's Beans boosts Twitter engagement by letting 18-year-old run account

The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.

By Robert Williams • Sept. 6, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

YouTube hits the catwalk with /Fashion hub

A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.

By Robert Williams • Sept. 6, 2019

Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers

An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.

By Robert Williams • Sept. 6, 2019

Verizon kicks off NFL season with 5G stadium expansion

The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.

By Robert Williams • Sept. 5, 2019