Mobile: Page 110
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Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Walmart may tap unbanked market with cryptocurrency plan
Facebook, which has drawn fire over its Libra cryptocurrency plans, may act as a warning sign for potential hurdles.
By Dan Ennis • Aug. 6, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 6, 2019 -
Amazon lets Alexa users donate school supplies with their voice
People can quickly donate filled backpacks and will receive a thank you message from Shaquille O'Neal.
By Robert Williams • Aug. 6, 2019 -
Böen wine taps NFC tags for connected bottle caps
Shoppers can unlock details without downloading an app, letting the vintner offer the equivalent of a TV commercial at a fraction of the cost of in-aisle ads.
By Robert Williams • Aug. 6, 2019 -
Study: 38% of shoppers purchase via retailers' mobile apps
While Amazon is the top tool for discovering products, offline remains the most popular buying channel.
By Tatiana Walk-Morris • Aug. 5, 2019 -
Taco Bell global brand chief departs, duties split between 2 SVPs
Marisa Thalberg plans to retain an advisory role at parent company Yum Brands, which recently appointed retail vet Mark King as Taco Bell's CEO.
By Peter Adams • Aug. 5, 2019 -
Smartphone shipments slip 2.3%, but show signs of stabilizing, IDC says
A slower pace of declines suggests that demand is starting to pick up.
By Robert Williams • Aug. 5, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 5, 2019 -
Google pilots 'Play Pass' subscriptions for app store
Arriving as Apple readies its similar Arcade service, Google's test program grants access to apps and games for a monthly fee of $4.99.
By Robert Williams • Aug. 5, 2019 -
Delta targets New Yorkers with 'small spaces' mobile videos
A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.
By Robert Williams • Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019 -
Skittles' #DareTheRainbow challenge tests gag reflexes of Instagrammers
Packages of Zombie Skittles have a disguised piece of candy with a repulsive flavor.
By Robert Williams • Aug. 2, 2019 -
P&G digital media exec Craig Stimmel joins Snap
Stimmel helped overhaul P&G's digital media business and integrate creative and media in a way championed by Marc Pritchard.
By Robert Williams • Aug. 2, 2019 -
Chipotle smashes TikTok records with #GuacDance challenge
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.
By Robert Williams • Aug. 2, 2019 -
Spotify's self-serve ad platform beefs up audience targeting
Course Hero and RXBAR are among the brands to reach target audiences based on their interests at key points during the day.
By Robert Williams • Aug. 2, 2019 -
Column
Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance
While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.
By Natalie Black (Koltun) • Aug. 2, 2019 -
Twitter merges agency, ad-tech teams to hone ad campaigns
Stephanie Prager will oversee the teams as head of global agency and platform solutions.
By Robert Williams • Aug. 1, 2019 -
Study: App install fraud cost marketers $2.3B so far in 2019
Fake in-app purchases surged tenfold to 2.1% of all in-app purchases in Q2 from the prior quarter.
By Robert Williams • Aug. 1, 2019 -
Cricket Wireless lets customers rack up rewards by viewing ads
AT&T's prepaid mobile carrier partnered with Adfone on an app where users can redeem points for bill credits or digital gift cards.
By Robert Williams • Aug. 1, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 1, 2019 -
Google expands app ad inventory on Discover, YouTube search and in-stream video
A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.
By Peter Adams • July 31, 2019 -
Snickers lifts moods with mobile micro-gifting push from Walmart
The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.
By Robert Williams • July 31, 2019 -
Apple offsets iPhone slump with services growth
Until the release of an iPhone with a 5G chip, as is expected next year, the smartphone is unlikely to see a significant upgrade cycle.
By Robert Williams • July 31, 2019 -
Post-it digitizes note taking with new Android app
3M's line of sticky notes aims to help mobile users capture, organize and share ideas offline and on-the-go.
By Robert Williams • July 31, 2019
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