HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature

The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.

By Dianna Christe • July 24, 2019

OpenTable moves into delivery with new app feature

The reservation platform partnered with Uber Eats, Caviar and Grubhub to offer the service to more than 8,000 restaurants in 90 U.S. metro areas.

By Julie Littman • July 24, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Starbucks to license out exclusive tech with new partnership

Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.

By Julie Littman • July 23, 2019

Mobile web usage overtakes time spent on Facebook app by 3%, study says

Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.

By Robert Williams • July 23, 2019

Starbucks to license out exclusive mobile tech with new partnership

Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.

By Julie Littman • July 23, 2019

TD Ameritrade's voice-powered financial tools hit connected cars

Through Google's Android Auto or Amazon's Echo Auto, drivers can hear market summaries, industry updates and real-time quotes while on the go.

By Robert Williams • July 23, 2019

BBC News unveils Merrill-sponsored progressive web app content hub

Readers benefit from an app-like experience while BBC's advertisers get greater viewability and flexibility in the creation of sponsored mini-verticals.

By Robert Williams • July 23, 2019

WWF taps Viber messaging app for Global Tiger Day fundraising

Tiger-themed sticker packs can be shared among friends via mobile messages before the conservation holiday on July 29.

By Robert Williams • July 23, 2019

Perfect Corp. rolls out makeup AR tool for small businesses

With the technology, small businesses can introduce AI and AR to help customers make beauty purchasing decisions.

By Tatiana Walk-Morris • July 23, 2019

McDonald's departing global CMO will be replaced by 2 new SVPs

Two current employees will fill the freshly created roles of global marketing SVP and SVP of marketing technology after Silvia Lagnado leaves in October. 

By Barry Levine • July 23, 2019

Pampers links with Alphabet unit on connected baby monitoring system

Lumi by Pampers includes sensor-equipped diapers and an app that monitors activities to help parents raise "quantified babies."

By Peter Adams • July 22, 2019

Facebook shrinks ad space on mobile News Feed

A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.

By Robert Williams • July 22, 2019

YouTube settles with FTC over claims related to mishandling children's data, reports say

While the news is another indication the FTC is willing to fine big players, there's not yet a clear vision of how to protect the privacy of kids using video-sharing sites.

By Dianna Christe • July 22, 2019

Jimmy Dean sponsors Time's Apollo landing celebration in new AR app

The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.

By Dianna Christe • July 22, 2019

Adobe debuts software tools to ease Alexa skill creation

Designers can export prototypes of voice-powered apps for client or stakeholder demonstrations, possibly shortening the development cycle.

By Robert Williams • July 22, 2019

Tinder circumvents Google Play fees with in-app payments

Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.

By Robert Williams • July 22, 2019

Report: TikTok tests app features that resemble Instagram's format

The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.

By Robert Williams • July 22, 2019

Ordering app Ritual pilots AdQuick's performance-based OOH format

The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.

By Peter Adams • July 19, 2019

Los Angeles Football Club lets fans order food via Apple Business Chat

Scanning QR codes in the stadium with an iPhone opens a conversation with the soccer team's Olly virtual assistant about placing an order.

By Robert Williams • July 19, 2019

Humorous content is most popular for TV viewers sharing on social media, study finds

Seventy-three percent of social network users engage with TV-related content on social media platforms. 

By Robert Williams • July 19, 2019

Disney gets song hub on Spotify to showcase music library

"Let It Go," the hit song from "Frozen," is the most-streamed Disney song on the platform.

By Robert Williams • July 19, 2019

Bud Light offers free beer to aliens escaping during 'Storm Area 51' event

In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.

By Barry Levine • July 19, 2019

Mobile carriers make social media push for 5G

Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.

By Robert Williams • July 19, 2019

Campaign Trail: How Gatorade elevates UGC with an app for teen athletes

"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.

By Natalie Black (Koltun) • July 19, 2019

Neurological evidence shows halo effect for mobile ads from surrounding content

High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.

By Barry Levine • July 19, 2019