Mobile: Page 124
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Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
L'Oréal extends personalization push with DTC at-home hair color brand
Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.
By Natalie Black (Koltun) • May 8, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
IAB: Digital ad revenues pass $100B on mobile, video growth
Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.
By Chris Kelly • May 7, 2019 -
Google Maps app trials crowdsourced images of restaurant dishes
A new mobile feature aggregates photos of meals from submissions and reviews to match an image to a menu offering.
By Lauren Manning • May 7, 2019 -
Facebook updates video ranking to boost original content
The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.
By Robert Williams • May 7, 2019 -
90% of marketers see revenue impact from social media, survey says
However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.
By Robert Williams • May 7, 2019 -
Study: Influencers, social media ads drive direct sales while voice lags
Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.
By Robert Williams • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019 -
'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie
With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.
By Robert Williams • May 7, 2019 -
Report: Google tests shoppable recommendations in YouTube videos
Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.
By Robert Williams • May 6, 2019 -
Study: Smartwatch sales jump 48% on Apple's market strength
Set apart from rivals with a built-in electrocardiogram (ECG) feature, the Apple Watch maintained its 36% worldwide market share.
By Robert Williams • May 6, 2019 -
IAB: 80% of consumers accept ads in exchange for free digital video
Some viewers pay more attention to ads when they're watching instructional videos.
By Dianna Christe • May 6, 2019 -
Mercedes-Benz revs up Instagram AR filters in millennial campaign
Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.
By Robert Williams • May 6, 2019 -
NBCUniversal tunes into commerce with ShoppableTV
Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.
By Robert Williams • May 6, 2019 -
Opinion
Feud for thought: the rise of brand banter on social media
Stoking an online rivalry has the potential for explosive media attention, but before you begin, consider these tips by digital agency PMG's Erica Aveard and Katie Friedman.
By Erica Aveard and Katie Friedman • May 6, 2019 -
Study: Shoppers turn to phones instead of store associates
Consumers rely on mobile devices to check product reviews and look for deals when they visit physical stores, a new RetailMeNot report says.
By Lisa Rowan • May 3, 2019 -
5-Hour Energy pumps up influencer marketing with 23M impressions on Instagram
The campaign generated an incremental $1.2 million of in-store sales after IBM Watson technology matched three influencers with the brand.
By Robert Williams • May 3, 2019 -
Dove Channel streaming service boosts in-app customer satisfaction 78%
After working with engagement platform Swrve, the subscription app saw a 65% click rate among active users for push alerts when paired with in-app messaging.
By Robert Williams • May 3, 2019 -
J&J shares YouTube successes after growing spend on the platform by 250%
Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.
By Peter Adams • May 3, 2019 -
Cars.com extends Tinder-like services to match salespeople, potential customers
Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.
By Barry Levine • May 3, 2019 -
Target, Walmart envision radically different futures for their growing media businesses
The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.
By Peter Adams • May 3, 2019 -
Unilever tests voice-powered ads on Spotify
By saying "Play now" when prompted by a commercial from personal care brand Axe, listeners can hear a curated music playlist that includes ads.
By Robert Williams • May 3, 2019 -
Digitas unveils AR app to celebrate 50th anniversary of moon landing
Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.
By Robert Williams • May 3, 2019 -
Google readies auto-delete feature to erase user location data, web history
New privacy features are a change from Google's current system that requires users to delete the information manually or to turn it off entirely.
By Robert Williams • May 2, 2019 -
Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race
The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.
By Robert Williams • May 2, 2019
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