Wrangler cashes in on 'Old Town Road' with scannable denim

Mobile users can visit WranglerOnMyBooty.com to scan the back pocket of their jeans, unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.

By Robert Williams • May 21, 2019

Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo

The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.

By Chantal Tode , Barry Levine • May 21, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

DoorDash emulates restaurant pop-up trend in new integrated campaign

The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.  

By Peter Adams • May 20, 2019

Wendy's teams with GasBuddy to reach Memorial Day road-trippers

A new Badges feature on the app lets advertisers reach drivers based on their location.

By Robert Williams • May 20, 2019

Study: Victoria Beckham leads luxury fashion brands in social engagement

Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.

By Robert Williams • May 20, 2019

Spotify targets drivers with first hardware device test

The "Car Thing" lets users request music and podcasts with voice commands, but there are currently no plans to make the device available to consumers.

By Robert Williams • May 20, 2019

Swiss airline brings vertical AR cabin views to web ads

Without having to download a separate app, smartphone users can navigate a computer-generated version of a jet's interior.

By Robert Williams • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

Survey: Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of executives said the retail industry is making effective use of mobile marketing.

By Robert Williams • May 17, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Comic Dive: Home Shopping Networks

As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

By John Hazard • May 17, 2019

Schnucks expands app-based rewards chain-wide

The grocer first introduced the program last summer and has continued to upgrade and expand it for Midwest customers.

By Jennifer Sweeney • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Study: Mobile gaming more popular than social media

Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).

By Robert Williams • May 16, 2019

Axe taps 'Stranger Things' star for hair-focused social push

The Unilever brand will donate $1 to an anti-bullying charity for every hairstyle that teens share with the #AXEpressYourself tag.

By Robert Williams • May 16, 2019

Skincare brand Ahava sees 10% awareness lift by measuring ad attention

The campaign paired agency Stella Rising with Parsec, a mobile advertising firm that measures and buys ads based on attention — not just impressions.

By Chris Kelly • May 16, 2019

Macy's leans on off-price, mobile and 'Growth50'

In the retailer's earnings call, CEO Jeff Gennette emphasized the role of mobile in improving the store experience and noted that the company is piloting virtual styling services with its My Stylist platform.

By Daphne Howland • May 16, 2019

Vodafone dials up Adobe for app personalization

Adobe added a mobile-ready workflow and app visual experience composer to its Target marketing software.

By Robert Williams • May 16, 2019

NBC tunes into podcasting with 'Songland' series on iHeartRadio

Each episode will feature commentary and a behind-the-scenes look at the TV network's new songwriting competition show.

By Robert Williams • May 16, 2019

Hershey's embraces emoji for summer packaging play focused on sharing

The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.

By Peter Adams • May 15, 2019

Mobile ad spending rises 29% on video growth, study says

Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.

By Robert Williams • May 15, 2019

Hilton lets Lyft riders earn hotel loyalty points

Later this year, the hotel's loyalty members will be able to redeem points for ride-hailing credits.

By Robert Williams • May 15, 2019

Halo Top Creamery preps pop-up drive-thru for Canadian travelers

In an effort that includes a Waze integration, the brand will dish out free pints to people leaving town for the upcoming holiday weekend.

By Dianna Christe • May 15, 2019

Study: Despite YouTube's push for short spots, longer ads jump 19%

MediaRadar's data suggest that advertisers are resisting YouTube's efforts toward shorter, less intrusive formats geared for mobile viewing.​

By Robert Williams • May 15, 2019