Mobile: Page 123
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Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
IAB releases playable ads guide as format's reach grows
Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.
By Robert Williams • June 5, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
EMarketer: Americans spend more time on mobile devices than TV
Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing.
By Robert Williams • June 5, 2019 -
Opinion
Here's why your mobile strategy needs a realignment
Marketers must evolve and broaden their customer experiences to serve them on mobile, writes Adobe's Bridgette Darling.
By Bridgette Darling • June 5, 2019 -
Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.
By Tatiana Walk-Morris • June 5, 2019 -
Instagram now lets brands boost organic posts as ads
Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.
By Robert Williams • June 5, 2019 -
USA Today kicks off first AR game for Women's World Cup
Immersive experiences include team updates, match schedules and a game that challenges users to test their virtual goalkeeping skills.
By Robert Williams • June 5, 2019 -
Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace
Mobile shoppers on Amazon can use their device's cameras to virtually trial shades of lip color.
By Robert Williams • June 5, 2019 -
Are shoppers ready for multimedia meal kits?
Chefs' Menu and So Yummy partnered on a line of kits that include QR codes that unlock video instructions and culinary tips.
By Lauren Manning • June 5, 2019 -
Courtesy of Ulta
Ulta touts expanded mobile features
App improvements include updates to an AR try-on feature which is set to launch on Android later in June.
By Lisa Rowan • June 4, 2019 -
Report: Justice Department weighs Apple antitrust probe
The federal government is preparing to scrutinize U.S. tech giants.
By Robert Williams • June 4, 2019 -
Retrieved from Apple on June 04, 2019
Apple takes aim at Facebook, Google with new privacy features at WWDC
At its annual developers conference, the iPhone maker debuted "Sign in With Apple" to let users conceal their email addresses from third parties.
By Robert Williams • June 4, 2019 -
Study: Gen Z opts for personalized, interactive content over privacy
While 38% prefer ads to be targeted around their browsing history or preferences, the cohort is less concerned about how brands will use their data.
By Robert Williams • June 4, 2019 -
US podcast ad spend surged 53% in 2018, IAB and PwC find
Spending is forecast to hit $678.7 million this year and reach more than $1 billion by 2021.
By Robert Williams • June 4, 2019 -
Angry Birds lets marketers take a shot at branded AR with new app
Chupa Chups and other partners will collaborate with Rovio on in-app mini-games and retail activations.
By Shane Schick • June 3, 2019 -
Report: Amazon eyes buying Boost Mobile from T-Mobile, Sprint
Speculation suggests a platform that could power drone package deliveries and driverless vehicles is behind the e-commerce giant's interest.
By Robert Williams • June 3, 2019 -
Foursquare buys location-tracking firm Placed from Snap
The deal could amplify Foursquare's efforts in helping mobile marketers track foot traffic to retail locations.
By Robert Williams • June 3, 2019 -
Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Retrieved from Lyft on March 29, 2018
Lyft parts ways with CMO after 8 months, shakes up marketing department
Amid a rocky first stretch trading on the public markets, the ride-hailing company is dividing up its chief marketing duties.
By Peter Adams • May 31, 2019 -
Wearables shipments surge 55% on strength of earbuds, smartwatches
Shipments of ear-worn devices, a category that consists of Apple's AirPods and Samsung's Galaxy Buds, surged 135% from a year earlier.
By Robert Williams • May 31, 2019 -
Gatorade boosts UGC with new app for teen athlete videos
The free platform aims to help younger users capture and share videos of their best sports moments.
By Robert Williams • May 31, 2019 -
Six Flags brings virtual parks to RollerCoaster Tycoon mobile game
Players can design theme parks with rides, restaurants, shops and landmarks from real Six Flags properties.
By Robert Williams • May 31, 2019 -
Chipotle joins spelling bee to pit its ingredients against competitors'
At this year's Scripps National Spelling Bee, some contestants participated in word challenges involving ingredients like "avocado" and "carrageenan."
By Barry Levine • May 31, 2019 -
Opinion
Has Apple already created the solution to save ad-tech?
Wide adoption of Apple's tracking system could breathe new life into ad-tech and benefit all players — including the walled gardens, says S4M's Nicolas Rieul.
By Nicolas Rieul • May 31, 2019 -
Ikea testing new app with shoppable feed, AR
The technology will first roll out in France and the Netherlands, with the goal to reach additional markets by the end of 2019.
By Caroline Jansen • May 30, 2019
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