MAC Cosmetics tries on YouTube's newest AR ad formats

In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.

By Robert Williams • June 19, 2019

Hollister taps Twitch, gaming influencers for experiential event

The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.

By Robert Williams • June 19, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Eagle Creek debuts NFC-connected luggage

The luxury travel bag company hopes that the new feature will help them track customers and engage tech-savvy millennials, who are big travel spenders.

By Robert Williams • June 18, 2019

Forrester: CMOs face creative rut while overspending on technology

If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.

By Robert Williams • June 18, 2019

Postmates delivers free lunches inspired by Amazon's 'Marvelous Mrs. Maisel'

The delivery tie-in aims to showcase Postmates' delivery services in a competitive market by highlighting cuisine from the hit show.

By Robert Williams • June 18, 2019

Study: Agencies face cost, tech hurdles with AR advertising

However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.

By Robert Williams • June 18, 2019

P&G cozies up to creators as it looks to 'reinvent advertising'

The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.

By Chantal Tode , Barry Levine • June 18, 2019

Bud Light revives '90s ad series and brews music-infused beer on Twitch

The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.

By Barry Levine • June 18, 2019

How social media in China differs from the West

Social media in China, from a Western view, seems equally fascinating and overwhelming, but the opportunities for Western advertising are now becoming apparent.

June 18, 2019

WarnerMedia debuts NYC innovation lab to spur 5G growth

The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.

By Robert Williams • June 18, 2019

Can new solutions and greater collaboration finally beat mobile ad fraud?

Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement.

By Robert Williams • June 18, 2019

TikTok's in-app purchases surge sixfold on digital coins, study finds

The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month. 

By Robert Williams • June 17, 2019

Amazon releases tools for kid skills in Alexa

Three new tools for creating kid-related skills aim to keep the account holders' controls in mind.

By Tatiana Walk-Morris • June 17, 2019

TGI Fridays picks up Uber tab for guests in new pilot

The deal is part of the chain's partnership with Uber Vouchers, a program launched in April, and is designed to drive more foot traffic to stores. 

By Alicia Kelso • June 17, 2019

Ad revenue's growth streak continues, but a few clouds loom, report says

While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

By Dianna Christe • June 17, 2019

Samsung, 3M test Spotify's podcast audience targeting

As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.

By Robert Williams • June 17, 2019

Pinterest expands social commerce partner program

To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.

By Robert Williams • June 17, 2019

Facebook unveils plans, mobile wallet for new cryptocurrency

Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.

By Peter Adams • Updated June 18, 2019

Brand-safety incidents on mobile apps jump 194%, study says

A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.

By Robert Williams • June 14, 2019

Chipotle, Marc Anthony see viral growth via TikTok

After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.

By Robert Williams • June 14, 2019

Netflix plans 'Stranger Things' AR mobile game

Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.

By Robert Williams • June 14, 2019

Amazon Restaurants is dead, but the e-tailer is still hungry for food delivery

Now that the company has yielded its humble slice of the market to DoorDash, Uber Eats and Grubhub, analysts expect Amazon to buy its way back into the game.

By Julie Littman • June 14, 2019

Comic Dive: Haters Gonna Hate

Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.

By John Hazard • June 14, 2019

Digital restaurant orders growing at a double-digit clip

Mobile apps represent 60% of digital orders, according to an NPD Group report.

By Alicia Kelso • June 13, 2019

Michelob Ultra turns Father's Day tributes on Instagram into real cards

The cards will include a Drizly code that can be used to order the beer for delivery.

By Robert Williams • June 13, 2019