Mobile: Page 122
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Retrieved from Apple on June 04, 2019
Apple takes aim at Facebook, Google with new privacy features at WWDC
At its annual developers conference, the iPhone maker debuted "Sign in With Apple" to let users conceal their email addresses from third parties.
By Robert Williams • June 4, 2019 -
Study: Gen Z opts for personalized, interactive content over privacy
While 38% prefer ads to be targeted around their browsing history or preferences, the cohort is less concerned about how brands will use their data.
By Robert Williams • June 4, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
US podcast ad spend surged 53% in 2018, IAB and PwC find
Spending is forecast to hit $678.7 million this year and reach more than $1 billion by 2021.
By Robert Williams • June 4, 2019 -
Angry Birds lets marketers take a shot at branded AR with new app
Chupa Chups and other partners will collaborate with Rovio on in-app mini-games and retail activations.
By Shane Schick • June 3, 2019 -
Report: Amazon eyes buying Boost Mobile from T-Mobile, Sprint
Speculation suggests a platform that could power drone package deliveries and driverless vehicles is behind the e-commerce giant's interest.
By Robert Williams • June 3, 2019 -
Foursquare buys location-tracking firm Placed from Snap
The deal could amplify Foursquare's efforts in helping mobile marketers track foot traffic to retail locations.
By Robert Williams • June 3, 2019 -
Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Retrieved from Lyft on March 29, 2018
Lyft parts ways with CMO after 8 months, shakes up marketing department
Amid a rocky first stretch trading on the public markets, the ride-hailing company is dividing up its chief marketing duties.
By Peter Adams • May 31, 2019 -
Wearables shipments surge 55% on strength of earbuds, smartwatches
Shipments of ear-worn devices, a category that consists of Apple's AirPods and Samsung's Galaxy Buds, surged 135% from a year earlier.
By Robert Williams • May 31, 2019 -
Gatorade boosts UGC with new app for teen athlete videos
The free platform aims to help younger users capture and share videos of their best sports moments.
By Robert Williams • May 31, 2019 -
Six Flags brings virtual parks to RollerCoaster Tycoon mobile game
Players can design theme parks with rides, restaurants, shops and landmarks from real Six Flags properties.
By Robert Williams • May 31, 2019 -
Chipotle joins spelling bee to pit its ingredients against competitors'
At this year's Scripps National Spelling Bee, some contestants participated in word challenges involving ingredients like "avocado" and "carrageenan."
By Barry Levine • May 31, 2019 -
Opinion
Has Apple already created the solution to save ad-tech?
Wide adoption of Apple's tracking system could breathe new life into ad-tech and benefit all players — including the walled gardens, says S4M's Nicolas Rieul.
By Nicolas Rieul • May 31, 2019 -
Ikea testing new app with shoppable feed, AR
The technology will first roll out in France and the Netherlands, with the goal to reach additional markets by the end of 2019.
By Caroline Jansen • May 30, 2019 -
Lacoste spins French Open into shoppable TV moments
During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.
By Robert Williams • May 30, 2019 -
Retrieved from Amazon on September 21, 2018
Amazon lets Alexa users delete their voice recordings
The privacy feature was announced following criticism that Echo devices eavesdrop on users.
By Robert Williams • May 30, 2019 -
Facebook expands rewarded video, playable ads for mobile games
Nearly 80% of game developers that use ads and in-app purchases to monetize their content said rewarded video is the most effective format.
By Robert Williams • May 30, 2019 -
Study: Gen Z cares about issues and is skeptical of brands
Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.
By Barry Levine • May 30, 2019 -
Study: 65% of shoppers prioritize deals, exclusive offers on retail apps
However, retailers should avoid engaging in price wars to compete with online giants like Amazon or Overstock.
By Robert Williams • May 30, 2019 -
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.
By Peter Adams • May 29, 2019 -
Gartner: Smartphone sales slump as Apple, Samsung lose market share in Q1
As the pace of innovation has slowed, smartphone users have fewer reasons to buy the latest high-end models that offer incremental improvements.
By Robert Williams • May 29, 2019 -
Google sets date for mobile-first search indexing
The search giant will prioritize mobile versions of new websites in search results on July 1.
By Robert Williams • May 29, 2019 -
NHL unveils Facebook Messenger chatbot for Stanley Cup
The new chatbot delivers on-demand updates, GIFs, game highlight videos, schedules and team standings.
By Robert Williams • May 29, 2019 -
Bank of America's virtual assistant snags 7M users in year 1
Erica completed more than 50 million client requests using AI, predictive analytics and natural language processing.
By Robert Williams • May 29, 2019 -
Instagram Shopping used by 39% of UK Gen Zers, study finds
The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.
By Robert Williams • May 28, 2019
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