Mobile: Page 125
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Coca-Cola lets mobile users unlock prizes with 'Sip & Scan' packaging
The beverage giant is ramping up its first new summer campaign in six years by transforming bottles with peel-away wristbands.
By Robert Williams • May 2, 2019 -
Pokémon Pass app trades virtual rewards for Target visits
Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.
By Robert Williams • May 2, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Verizon updates rewards program to give points every month
Customers can use credits toward discounts on a smartphone, tickets to live events and to shop at Starbucks, Amazon and Uber.
By Robert Williams • May 1, 2019 -
Facebook revamps apps with more DTC features while stressing privacy
Influencer sales features and lead-generation tools in Messenger come as the social giant prioritizes private groups and visual stories over the News Feed.
By Robert Williams • May 1, 2019 -
Apple offsets 17% drop in iPhone sales with services, wearables growth
The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.
By Robert Williams • May 1, 2019 -
Opinion
Facebook's new competition-based ad metrics are what we've always needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 1, 2019 -
Orangetheory unlocks AR content for Wonder Woman-themed race
People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.
By Robert Williams • May 1, 2019 -
Q&A
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
Will the future of shopping be livestreamed?
The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.
By Caroline Jansen • April 30, 2019 -
Sirved launches visual menu database app
The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.
By Lauren Manning • April 30, 2019 -
IAB: Brands will boost spending on video content by 25% in 2019
About half of this year's video spend will be devoted to original content.
By Barry Levine • April 30, 2019 -
Google ad revenue growth slows for 4th consecutive quarter
Overall Alphabet revenue hit $36.3 billion last quarter from a year earlier, led by mobile search, YouTube and Cloud.
By Robert Williams • April 30, 2019 -
Twitter expands livestream video lineup with NFL, MTV, Univision and more
For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.
By Robert Williams • April 30, 2019 -
'Avengers' movie triggers massive jump in social chatter, study says
Along with Marvel Studios, Audi, Coca-Cola, McDonald's and Mastercard snagged the most mentions among brand tie-ins with the blockbuster movie, Talkwalker found.
By Robert Williams • April 30, 2019 -
Opinion
Demographic targeting: How different generations use mobile apps
Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.
By Glenn Fishback • April 30, 2019 -
Study: Instagram sponsored posts surge 150%
As influencer marketing evolves, a wider variety of content formats are being used, including Stories, videos and carousel posts.
By Robert Williams • April 30, 2019 -
WSJ: Marriott moves into home-sharing market with Airbnb-like service
Loyalty points and other rewards reportedly would work the same way for the platform as they do for the company's existing hotel properties.
By Peter Adams • April 29, 2019 -
Starbucks boosts loyalty membership by 13% following switch to spend-based program
Rewards members made up 41% of U.S. sales last quarter, pointing to how the coffee chain's mobile strategy helps to solidify relationships with key customers and drive repeat sales.
By Robert Williams • April 29, 2019 -
Study: OOH is most powerful tool to get shoppers through doors
Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.
By Laura Klepacki • April 29, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Robert Williams • April 29, 2019 -
70% of marketers use mobile location data for customer engagement, study says
Nearly two-thirds of retailers said they provide a "phygital" experience that can't be replicated online to compete with digital channels.
By Robert Williams • April 29, 2019 -
Snap plans premium 6-second ad inventory for biggest Discover shows
Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.
By Robert Williams • April 29, 2019 -
Domino's tests GPS delivery tracking
The technology lets customers follow drivers on a map via app or online and receive real-time mobile notifications.
By Emma Liem Beckett • April 29, 2019 -
NBCUniversal game app drops episodic, interactive adventures
The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."
By Robert Williams • April 26, 2019 -
Amazon's ad revenue rises 34%, but growth slows
The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.
By Robert Williams • April 26, 2019
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