Gap, Chipotle and Sephora test Ibotta's new rewards-based payment tool

Instead of applying to individual items at checkout, Pay with Ibotta distributes rewards for entire transactions at 30 participating retailers and restaurants.

By Robert Williams • May 23, 2019

Study: Video ads see 7.5X higher CTR than display

Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.

By Robert Williams • May 22, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: Advertising spend lost to fraud grows by 21%

Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.

By Dianna Christe • May 22, 2019

Social media overtakes word-of-mouth for tech reviews, study finds

Video sources like YouTube are growing more popular for tips and discovery around personal technology.

By Robert Williams • May 22, 2019

Spindrift 'superfan' Kristen Bell curates digital audio on Spotify, Pandora

Songs with fruit in the title or artist name are interspersed with 15-second audio ads as part of the drink's summer campaign.

By Robert Williams • May 22, 2019

Mobile coupons influence over two-thirds of shoppers, study finds

In addition, nearly 40% said they're comfortable with mobile identification when they walk into a store if it means a more personalized experience.

By Robert Williams • May 22, 2019

Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing

The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.

By Peter Adams • May 22, 2019

TechStyle pilots integration with Google's Shoppable Ads

The parent company of Fabletics, Savage X Fenty and Justfab teamed with social commerce platform Curalate to test the new ad format.

By Robert Williams • May 21, 2019

Study: 88% of consumers show 'appnostic' mobile behavior

The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.

By Robert Williams • May 21, 2019

Cointreau mixes with Bumble for Margarita Mondays

Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.

By Robert Williams • May 21, 2019

Busch offers to marry a lucky couple and pay the bill

A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.

By Barry Levine • May 21, 2019

Wrangler cashes in on 'Old Town Road' with scannable denim

Mobile users can visit WranglerOnMyBooty.com to scan the back pocket of their jeans, unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.

By Robert Williams • May 21, 2019

Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo

The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.

By Chantal Tode , Barry Levine • May 21, 2019

DoorDash emulates restaurant pop-up trend in new integrated campaign

The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.  

By Peter Adams • May 20, 2019

Wendy's teams with GasBuddy to reach Memorial Day road-trippers

A new Badges feature on the app lets advertisers reach drivers based on their location.

By Robert Williams • May 20, 2019

Study: Victoria Beckham leads luxury fashion brands in social engagement

Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.

By Robert Williams • May 20, 2019

Spotify targets drivers with first hardware device test

The "Car Thing" lets users request music and podcasts with voice commands, but there are currently no plans to make the device available to consumers.

By Robert Williams • May 20, 2019

Swiss airline brings vertical AR cabin views to web ads

Without having to download a separate app, smartphone users can navigate a computer-generated version of a jet's interior.

By Robert Williams • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

Survey: Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of executives said the retail industry is making effective use of mobile marketing.

By Robert Williams • May 17, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Comic Dive: Home Shopping Networks

As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

By John Hazard • May 17, 2019

Schnucks expands app-based rewards chain-wide

The grocer first introduced the program last summer and has continued to upgrade and expand it for Midwest customers.

By Jennifer Sweeney • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019