Mobile: Page 126
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Ad Age: Taco Bell sponsors Bleacher Report's NBA-focused Instagram account
As the first brand to sponsor House of Highlights on a weekly basis, the chain aims to reach social-savvy sports fans with humorous content and post-game interviews.
By Robert Williams • April 26, 2019 -
Podcast ads will double share of audio market by 2022, study forecasts
Brands experimenting with podcast sponsorship will drive much of the growth.
By Robert Williams • April 26, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Down to Shop bets on custom video to sell products
A new shopping app wants viewers to purchase while watching comedic videos about a daily featured product.
By Lisa Rowan • April 25, 2019 -
IAB: Brands in Europe move programmatic purchasing in-house
Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.
By Dianna Christe • April 25, 2019 -
RaceTrac runs up social buzz with 'The Freeze' mascot
With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.
By Robert Williams • April 25, 2019 -
Walmart reveals first 'intelligent' lab store on Long Island
Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights.
By Jessica Dumont • April 25, 2019 -
Facebook sees 26% revenue growth as $5B FTC fine looms
Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.
By Robert Williams • April 25, 2019 -
Retailers, tech companies team up to improve AR/VR shopping
Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.
By Robert Williams • April 25, 2019 -
Ad-blocking browser Brave trades ad views for rewards
The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points.
By Chris Kelly • April 25, 2019 -
NFL picks shoppable Instagram posts for draft hat sales
The move capitalizes on the second-screening trend of viewers browsing their phone while tuning in to the televised draft.
By Robert Williams • April 25, 2019 -
Chipotle doubles digital sales in one quarter
The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
Chipotle doubles digital sales in 1 quarter
Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.
By Peter Adams • April 24, 2019 -
J.C. Penney pulls the plug on contactless payments
The move comes as other major retailers roll out Apple Pay to consumers and Amazon Pay positions itself as a potential competitor.
By Tatiana Walk-Morris • April 24, 2019 -
Snapchat sees revenue, user base grow on wider release of Android app
Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar.
By Robert Williams • April 24, 2019 -
Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
Doritos gamifies 'Spider-Man' campaign with web-based promo
The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere.
By Robert Williams • April 24, 2019 -
Sponsored by Virginia Wesleyan University
Traveling with technology: The history of apps
Did you know apps date back to 1983? Learn the history of apps and the role they play in society.
April 23, 2019 -
59% of restaurant operators fear disruption by mobile-savvy rivals
A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.
By Alicia Kelso • April 23, 2019 -
PopSockets boosts recall 56% with Facebook playable ads
The mobile accessories maker's campaign resulted in an average of 5.3 interactions per unique user.
By Robert Williams • April 23, 2019 -
Tillys levels up esports push with in-store AR competition
Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.
By Robert Williams • April 23, 2019 -
Ford tests Spotify's new ad targeting to reach car buyers
A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.
By Robert Williams • April 23, 2019 -
How Dixie drove 99% completion rate for in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
By Robert Williams • April 23, 2019 -
Syfy revamps AR app, Facebook photo filter for 'Happy' series promo
The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.
By Robert Williams • April 22, 2019 -
45% of diners have tried a restaurant because of social media
Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.
By Alicia Kelso • April 22, 2019
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