Mobile: Page 126
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Study: Mobile gaming more popular than social media
Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).
By Robert Williams • May 16, 2019 -
Axe taps 'Stranger Things' star for hair-focused social push
The Unilever brand will donate $1 to an anti-bullying charity for every hairstyle that teens share with the #AXEpressYourself tag.
By Robert Williams • May 16, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Skincare brand Ahava sees 10% awareness lift by measuring ad attention
The campaign paired agency Stella Rising with Parsec, a mobile advertising firm that measures and buys ads based on attention — not just impressions.
By Chris Kelly • May 16, 2019 -
Macy's leans on off-price, mobile and 'Growth50'
In the retailer's earnings call, CEO Jeff Gennette emphasized the role of mobile in improving the store experience and noted that the company is piloting virtual styling services with its My Stylist platform.
By Daphne Howland • May 16, 2019 -
Vodafone dials up Adobe for app personalization
Adobe added a mobile-ready workflow and app visual experience composer to its Target marketing software.
By Robert Williams • May 16, 2019 -
NBC tunes into podcasting with 'Songland' series on iHeartRadio
Each episode will feature commentary and a behind-the-scenes look at the TV network's new songwriting competition show.
By Robert Williams • May 16, 2019 -
Hershey's embraces emoji for summer packaging play focused on sharing
The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.
By Peter Adams • May 15, 2019 -
Mobile ad spending rises 29% on video growth, study says
Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.
By Robert Williams • May 15, 2019 -
Hilton lets Lyft riders earn hotel loyalty points
Later this year, the hotel's loyalty members will be able to redeem points for ride-hailing credits.
By Robert Williams • May 15, 2019 -
Halo Top Creamery preps pop-up drive-thru for Canadian travelers
In an effort that includes a Waze integration, the brand will dish out free pints to people leaving town for the upcoming holiday weekend.
By Dianna Christe • May 15, 2019 -
Study: Despite YouTube's push for short spots, longer ads jump 19%
MediaRadar's data suggest that advertisers are resisting YouTube's efforts toward shorter, less intrusive formats geared for mobile viewing.
By Robert Williams • May 15, 2019 -
Warner Bros. promotes 'Godzilla' with sponsored history podcast
IHeartRadio's "How Stuff Works" created a special edition of the podcast to focus on the history of Godzilla movies.
By Robert Williams • May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Google boosts shopping capabilities across search, images and YouTube
A newly revamped Google Shopping experience could help the company reassert its product search capabilities amid growing competition from Amazon.
By Robert Williams • May 14, 2019 -
Study: Wearables market to grow 15% a year until 2023
Demand for wearable electronics will grow as the devices integrate advanced technologies like AI, VR and contactless payments.
By Robert Williams • May 14, 2019 -
Whole Foods, Nordstrom, other major retailers cautiously open door to crypto payments
A new app called Spedn lets users transact in-store with digital tokens like bitcoin, but none of the partners accepting payments appear eager to flaunt the capability.
By Peter Adams • May 14, 2019 -
YouTube's new 'Bumper Machine' automates 6-second ad production
GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.
By Robert Williams • May 14, 2019 -
Behr to pay 'Color Explorer' $10K to travel, name new paint colors
An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.
By Barry Levine • May 14, 2019 -
Retrieved from KFC on May 14, 2019
KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
By Barry Levine • May 14, 2019 -
Retrieved from Amazon on January 10, 2019
Alltown convenience chain drives gas payments through E-ZPass
An RFID system recognizes the tag and sends a text to the driver's phone to confirm the pump number and activate fueling.
By Robert Williams • May 14, 2019 -
Google to let Android users pay for apps with cash
The move is aimed at mobile users in emerging markets who don't have access to credit.
By Robert Williams • May 13, 2019 -
Facebook sues Rankwave over alleged misuse of user data
By filing the suit, the social giant is sending a message to app developers that it's serious about enforcing privacy policies.
By Robert Williams • May 13, 2019 -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor, available for direct purchase.
By Robert Williams • May 13, 2019 -
KT launches South Korean 5G network with AR 'Avengers' game
Subscribers received in-game advantages in a game similar to Niantic's hit mobile game "Pokémon Go."
By Robert Williams • May 13, 2019 -
Younger consumers pay more attention to online ads, survey finds
In another positive sign for digital marketers, older consumers are buying more online now than in the past.
By Barry Levine • May 10, 2019
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