Mobile: Page 127
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Retrieved from Amazon on March 18, 2019
Amazon makes it easier for mobile carriers to offer its services
IT company Synchronoss will help mobile operators offer Amazon's services directly to their customers.
By Robert Williams • May 10, 2019 -
Burger King drives app downloads with 'Traffic Jam Whopper' deliveries
The service let drivers stuck in traffic order food from the chain's mobile app and get it delivered by motorcycle.
By Robert Williams • May 10, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
Chick-fil-A has the strongest QSR brand personality on social, study says
Fast food giants were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.
By Lauren Manning • May 9, 2019 -
Opinion
Let's not lose sight of the aspiration of native ads
The ad industry shouldn't get bogged down in the details of ad products at the expense of greater purposes, writes the IAB's VP of Mobile Susan Borst.
By Susan Borst • May 9, 2019 -
Study: Chatbots to drive $112B in retail sales by 2023
Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.
By Robert Williams • May 9, 2019 -
Retrieved from Nike on May 08, 2019
Nike aims for perfect shoe fit with tech rollout
The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.
By Cara Salpini • May 9, 2019 -
Facebook expands WhatsApp mobile payments, eases policy on crypto ads
The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.
By Robert Williams • May 9, 2019 -
Brands' cause marketing efforts fail to break through with Gen Z, report says
Just 12% of younger consumers readily associate familiar brands with the causes they support.
By Barry Levine • May 9, 2019 -
Uber to go public at $47 a share for $86B valuation
The ride-hailing giant will start trading Friday on the New York Stock Exchange with greater hopes than Lyft's first month on the Nasdaq.
By Chris Teale • May 9, 2019 -
MMA suggests attribution workarounds amid GDPR, walled garden challenges
A new guide includes data-sharing policies for many of the biggest digital platforms and advice on building multi-touch attribution models for mobile ads.
By Robert Williams • May 9, 2019 -
Toyota and other auto brands favor Facebook, Instagram for social media ads
Volkswagen and Nissan placed 100% of their social ads on Facebook, while Tesla skipped paid social altogether.
By Robert Williams • May 8, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Study: Mobile is key to preventing higher subscriber churn
A disappointing mobile experience is most likely to lead U.S. viewers to cancel a subscription to streaming video, music, gaming or news services.
By Robert Williams • May 8, 2019 -
Google Search upgrades AR and Lens features
The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.
By Robert Williams • May 8, 2019 -
Axe teams with gaming influencer for social contest
Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon.
By Robert Williams • May 8, 2019 -
Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
L'Oréal extends personalization push with DTC at-home hair color brand
Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.
By Natalie Black (Koltun) • May 8, 2019 -
IAB: Digital ad revenues pass $100B on mobile, video growth
Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.
By Chris Kelly • May 7, 2019 -
Google Maps app trials crowdsourced images of restaurant dishes
A new mobile feature aggregates photos of meals from submissions and reviews to match an image to a menu offering.
By Lauren Manning • May 7, 2019 -
Facebook updates video ranking to boost original content
The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.
By Robert Williams • May 7, 2019 -
90% of marketers see revenue impact from social media, survey says
However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.
By Robert Williams • May 7, 2019 -
Study: Influencers, social media ads drive direct sales while voice lags
Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.
By Robert Williams • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019 -
'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie
With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.
By Robert Williams • May 7, 2019
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