Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Digitas unveils AR app to celebrate 50th anniversary of moon landing

Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.

By Robert Williams • May 3, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Unilever tests voice-powered ads on Spotify

By saying "Play now" when prompted by a commercial from personal care brand Axe, listeners can hear a curated music playlist that includes ads.

By Robert Williams • May 3, 2019

Google readies auto-delete feature to erase user location data, web history

New privacy features are a change from Google's current system that requires users to delete the information manually or to turn it off entirely.

By Robert Williams • May 2, 2019

Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race

The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.  

By Robert Williams • May 2, 2019

Coca-Cola lets mobile users unlock prizes with 'Sip & Scan' packaging

The beverage giant is ramping up its first new summer campaign in six years by transforming bottles with peel-away wristbands.

By Robert Williams • May 2, 2019

Pokémon Pass app trades virtual rewards for Target visits

Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

By Robert Williams • May 2, 2019

Verizon updates rewards program to give points every month

Customers can use credits toward discounts on a smartphone, tickets to live events and to shop at Starbucks, Amazon and Uber.

By Robert Williams • May 1, 2019

Facebook revamps apps with more DTC features while stressing privacy

Influencer sales features and lead-generation tools in Messenger come as the social giant prioritizes private groups and visual stories over the News Feed.

By Robert Williams • May 1, 2019

Apple offsets 17% drop in iPhone sales with services, wearables growth

The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.

By Robert Williams • May 1, 2019

Facebook's new competition-based ad metrics are what we've always needed

With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.

By Orlando Rios • May 1, 2019

Orangetheory unlocks AR content for Wonder Woman-themed race

People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.

By Robert Williams • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

Will the future of shopping be livestreamed?

The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.

By Caroline Jansen • April 30, 2019

Sirved launches visual menu database app

The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.

By Lauren Manning • April 30, 2019

IAB: Brands will boost spending on video content by 25% in 2019

About half of this year's video spend will be devoted to original content.

By Barry Levine • April 30, 2019

Google ad revenue growth slows for 4th consecutive quarter

Overall Alphabet revenue hit $36.3 billion last quarter from a year earlier, led by mobile search, YouTube and Cloud.

By Robert Williams • April 30, 2019

Twitter expands livestream video lineup with NFL, MTV, Univision and more

For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.

By Robert Williams • April 30, 2019

'Avengers' movie triggers massive jump in social chatter, study says

Along with Marvel Studios, Audi, Coca-Cola, McDonald's and Mastercard snagged the most mentions among brand tie-ins with the blockbuster movie, Talkwalker found.

By Robert Williams • April 30, 2019

Demographic targeting: How different generations use mobile apps

Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.

By Glenn Fishback • April 30, 2019

Study: Instagram sponsored posts surge 150%

As influencer marketing evolves, a wider variety of content formats are being used, including Stories, videos and carousel posts.

By Robert Williams • April 30, 2019

WSJ: Marriott moves into home-sharing market with Airbnb-like service

Loyalty points and other rewards reportedly would work the same way for the platform as they do for the company's existing hotel properties.

By Peter Adams • April 29, 2019

Starbucks boosts loyalty membership by 13% following switch to spend-based program

Rewards members made up 41% of U.S. sales last quarter, pointing to how the coffee chain's mobile strategy helps to solidify relationships with key customers and drive repeat sales.

By Robert Williams • April 29, 2019

Study: OOH is most powerful tool to get shoppers through doors

Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.

By Laura Klepacki • April 29, 2019

Shopify adds Facebook dynamic ads, Snapchat Story Ads

Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

By Robert Williams • April 29, 2019