Mobile: Page 127
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55% of US mobile users can't live without cash, study says
While cashless payments promise security and convenience, many businesses are reluctant because of higher costs and some lack of consumer interest.
By Robert Williams • April 22, 2019 -
Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Peet's expands Order Ahead service
The chain's customers can now buy coffee, food and beans for pickup through its mobile app, joining a throng of coffeehouses doubling down on convenience.
By Lauren Manning • April 18, 2019 -
Taco Bell pens open letter pushing fans to take down Taco Tuesday
The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands.
By Peter Adams • April 18, 2019 -
7-Eleven weaves 'Pokemon' AR experiences into loyalty app
"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.
By Robert Williams • April 18, 2019 -
Social media users trust fellow consumers more than brands, study finds
Brand content needs to be authentic, relatable and unbiased in order to gain consumer trust.
By Robert Williams • April 18, 2019 -
Facebook is building a voice assistant
The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.
By Robert Williams • April 18, 2019 -
Urban Outfitters pilots live shopping parties on Dote app
The new feature allows influencers to broadcast to followers on the shopping app.
By Lisa Rowan • April 18, 2019 -
Column
Can chatbots charm consumers?
Years after the technology looked like "the next big thing" in customer engagement, retailers and brands still need to take care in how it's employed.
By Dan O'Shea • April 17, 2019 -
Fraudulent apps surge 159% as mobile ad spending rises, study says
The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity.
By Robert Williams • April 17, 2019 -
Having to share personal data turns consumers away from loyalty programs, study says
Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.
By Laura Klepacki • April 17, 2019 -
Report: Amazon readies free, ad-supported music service
Marketing the music through voice-powered Echo speakers could boost ad growth and direct listeners to the e-commerce giant's inventory of products.
By Robert Williams • April 17, 2019 -
Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
By Robert Williams • April 17, 2019 -
Nielsen: Podcast ads boost awareness, recall
Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.
By Robert Williams • April 17, 2019 -
Neiman Marcus adds shoppable Instagram tech
Through mobile application Salesfloor's latest feature, stylists can better connect with customers.
By Lisa Rowan • April 16, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
Smart speakers to top tablet use by 2021, forecast says
Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.
By Robert Williams • April 16, 2019 -
T-Mobile's Metro plays H-O-R-S-E with influencers for NBA playoffs
The prepaid wireless brand challenges fans to submit trick shot videos on social media for a chance to meet MVP hopeful Giannis Antetokounmpo.
By Robert Williams • April 16, 2019 -
Regal activates AR Easter egg hunt to drive app downloads
Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.
By Robert Williams • April 16, 2019 -
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • Updated April 17, 2019 -
Hershey lets Uber riders sample Reese's, Cadbury eggs for Easter
The partnership with Cargo follows a retailing period in March aimed at getting people excited for the holiday.
By Robert Williams • April 15, 2019 -
Female engagement with financial apps jumps 41%, study says
The difference in cost to acquire male and female finance app users narrowed to $2.74 in 2018 from $7.69 a year earlier.
By Robert Williams • April 15, 2019 -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
Disruptor brands and influencers dominate haircare search, study finds
Watermans beat out Head & Shoulders, Pantene and Garnier with an 8.6% share of searches in the haircare category.
By Chris Kelly • April 15, 2019
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