Survey: Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of executives said the retail industry is making effective use of mobile marketing.

By Robert Williams • May 17, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Comic Dive: Home Shopping Networks

As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

By John Hazard • May 17, 2019

Schnucks expands app-based rewards chain-wide

The grocer first introduced the program last summer and has continued to upgrade and expand it for Midwest customers.

By Jennifer Sweeney • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Study: Mobile gaming more popular than social media

Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).

By Robert Williams • May 16, 2019

Axe taps 'Stranger Things' star for hair-focused social push

The Unilever brand will donate $1 to an anti-bullying charity for every hairstyle that teens share with the #AXEpressYourself tag.

By Robert Williams • May 16, 2019

Skincare brand Ahava sees 10% awareness lift by measuring ad attention

The campaign paired agency Stella Rising with Parsec, a mobile advertising firm that measures and buys ads based on attention — not just impressions.

By Chris Kelly • May 16, 2019

Macy's leans on off-price, mobile and 'Growth50'

In the retailer's earnings call, CEO Jeff Gennette emphasized the role of mobile in improving the store experience and noted that the company is piloting virtual styling services with its My Stylist platform.

By Daphne Howland • May 16, 2019

Vodafone dials up Adobe for app personalization

Adobe added a mobile-ready workflow and app visual experience composer to its Target marketing software.

By Robert Williams • May 16, 2019

NBC tunes into podcasting with 'Songland' series on iHeartRadio

Each episode will feature commentary and a behind-the-scenes look at the TV network's new songwriting competition show.

By Robert Williams • May 16, 2019

Hershey's embraces emoji for summer packaging play focused on sharing

The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.

By Peter Adams • May 15, 2019

Mobile ad spending rises 29% on video growth, study says

Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.

By Robert Williams • May 15, 2019

Hilton lets Lyft riders earn hotel loyalty points

Later this year, the hotel's loyalty members will be able to redeem points for ride-hailing credits.

By Robert Williams • May 15, 2019

Halo Top Creamery preps pop-up drive-thru for Canadian travelers

In an effort that includes a Waze integration, the brand will dish out free pints to people leaving town for the upcoming holiday weekend.

By Dianna Christe • May 15, 2019

Study: Despite YouTube's push for short spots, longer ads jump 19%

MediaRadar's data suggest that advertisers are resisting YouTube's efforts toward shorter, less intrusive formats geared for mobile viewing.​

By Robert Williams • May 15, 2019

Warner Bros. promotes 'Godzilla' with sponsored history podcast

IHeartRadio's "How Stuff Works" created a special edition of the podcast to focus on the history of Godzilla movies.

By Robert Williams • May 15, 2019

Google's new ad formats leverage machine learning to sharpen privacy focus

At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.

By Peter Adams • May 14, 2019

Google boosts shopping capabilities across search, images and YouTube

A newly revamped Google Shopping experience could help the company reassert its product search capabilities amid growing competition from Amazon.

By Robert Williams • May 14, 2019

Study: Wearables market to grow 15% a year until 2023

Demand for wearable electronics will grow as the devices integrate advanced technologies like AI, VR and contactless payments.

By Robert Williams • May 14, 2019

Whole Foods, Nordstrom, other major retailers cautiously open door to crypto payments

A new app called Spedn lets users transact in-store with digital tokens like bitcoin, but none of the partners accepting payments appear eager to flaunt the capability.

By Peter Adams • May 14, 2019

YouTube's new 'Bumper Machine' automates 6-second ad production

GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.

By Robert Williams • May 14, 2019

Behr to pay 'Color Explorer' $10K to travel, name new paint colors

An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.

By Barry Levine • May 14, 2019

KFC's Spotify playlist curates hip-hop songs that mention the brand

Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.

By Barry Levine • May 14, 2019