Mobile: Page 128
-
Report: Google tests shoppable recommendations in YouTube videos
Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.
By Robert Williams • May 6, 2019 -
Study: Smartwatch sales jump 48% on Apple's market strength
Set apart from rivals with a built-in electrocardiogram (ECG) feature, the Apple Watch maintained its 36% worldwide market share.
By Robert Williams • May 6, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
IAB: 80% of consumers accept ads in exchange for free digital video
Some viewers pay more attention to ads when they're watching instructional videos.
By Dianna Christe • May 6, 2019 -
Mercedes-Benz revs up Instagram AR filters in millennial campaign
Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.
By Robert Williams • May 6, 2019 -
Retrieved from Amazon on June 08, 2018
NBCUniversal tunes into commerce with ShoppableTV
Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.
By Robert Williams • May 6, 2019 -
Opinion
Feud for thought: the rise of brand banter on social media
Stoking an online rivalry has the potential for explosive media attention, but before you begin, consider these tips by digital agency PMG's Erica Aveard and Katie Friedman.
By Erica Aveard and Katie Friedman • May 6, 2019 -
Study: Shoppers turn to phones instead of store associates
Consumers rely on mobile devices to check product reviews and look for deals when they visit physical stores, a new RetailMeNot report says.
By Lisa Rowan • May 3, 2019 -
5-Hour Energy pumps up influencer marketing with 23M impressions on Instagram
The campaign generated an incremental $1.2 million of in-store sales after IBM Watson technology matched three influencers with the brand.
By Robert Williams • May 3, 2019 -
Dove Channel streaming service boosts in-app customer satisfaction 78%
After working with engagement platform Swrve, the subscription app saw a 65% click rate among active users for push alerts when paired with in-app messaging.
By Robert Williams • May 3, 2019 -
J&J shares YouTube successes after growing spend on the platform by 250%
Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.
By Peter Adams • May 3, 2019 -
Cars.com extends Tinder-like services to match salespeople, potential customers
Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.
By Barry Levine • May 3, 2019 -
Target, Walmart envision radically different futures for their growing media businesses
The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.
By Peter Adams • May 3, 2019 -
Unilever tests voice-powered ads on Spotify
By saying "Play now" when prompted by a commercial from personal care brand Axe, listeners can hear a curated music playlist that includes ads.
By Robert Williams • May 3, 2019 -
Digitas unveils AR app to celebrate 50th anniversary of moon landing
Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.
By Robert Williams • May 3, 2019 -
Google readies auto-delete feature to erase user location data, web history
New privacy features are a change from Google's current system that requires users to delete the information manually or to turn it off entirely.
By Robert Williams • May 2, 2019 -
Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race
The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.
By Robert Williams • May 2, 2019 -
Retrieved from Coca-Cola on May 02, 2019
Coca-Cola lets mobile users unlock prizes with 'Sip & Scan' packaging
The beverage giant is ramping up its first new summer campaign in six years by transforming bottles with peel-away wristbands.
By Robert Williams • May 2, 2019 -
Pokémon Pass app trades virtual rewards for Target visits
Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.
By Robert Williams • May 2, 2019 -
Verizon updates rewards program to give points every month
Customers can use credits toward discounts on a smartphone, tickets to live events and to shop at Starbucks, Amazon and Uber.
By Robert Williams • May 1, 2019 -
Facebook revamps apps with more DTC features while stressing privacy
Influencer sales features and lead-generation tools in Messenger come as the social giant prioritizes private groups and visual stories over the News Feed.
By Robert Williams • May 1, 2019 -
Apple offsets 17% drop in iPhone sales with services, wearables growth
The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.
By Robert Williams • May 1, 2019 -
Opinion
Facebook's new competition-based ad metrics are what we've always needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 1, 2019 -
Orangetheory unlocks AR content for Wonder Woman-themed race
People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.
By Robert Williams • May 1, 2019 -
Q&A
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
Retrieved from Amazon on April 30, 2019
Will the future of shopping be livestreamed?
The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.
By Caroline Jansen • April 30, 2019
Previous
