70% of marketers use mobile location data for customer engagement, study says

Nearly two-thirds of retailers said they provide a "phygital" experience that can't be replicated online to compete with digital channels.

By Robert Williams • April 29, 2019

Snap plans premium 6-second ad inventory for biggest Discover shows

Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.

By Robert Williams • April 29, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Domino's tests GPS delivery tracking

The technology lets customers follow drivers on a map via app or online and receive real-time mobile notifications.

By Emma Liem Beckett • April 29, 2019

NBCUniversal game app drops episodic, interactive adventures

The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."

By Robert Williams • April 26, 2019

Amazon's ad revenue rises 34%, but growth slows

The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.

By Robert Williams • April 26, 2019

Ad Age: Taco Bell sponsors Bleacher Report's NBA-focused Instagram account

As the first brand to sponsor House of Highlights on a weekly basis, the chain aims to reach social-savvy sports fans with humorous content and post-game interviews.

By Robert Williams • April 26, 2019

Podcast ads will double share of audio market by 2022, study forecasts

Brands experimenting with podcast sponsorship will drive much of the growth.

By Robert Williams • April 26, 2019

Down to Shop bets on custom video to sell products

A new shopping app wants viewers to purchase while watching comedic videos about a daily featured product.

By Lisa Rowan • April 25, 2019

IAB: Brands in Europe move programmatic purchasing in-house

Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.

By Dianna Christe • April 25, 2019

RaceTrac runs up social buzz with 'The Freeze' mascot

With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.

By Robert Williams • April 25, 2019

Walmart reveals first 'intelligent' lab store on Long Island

Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights.

By Jessica Dumont • April 25, 2019

Facebook sees 26% revenue growth as $5B FTC fine looms

Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.

By Robert Williams • April 25, 2019

Retailers, tech companies team up to improve AR/VR shopping

Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.

By Robert Williams • April 25, 2019

Ad-blocking browser Brave trades ad views for rewards

The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points.

By Chris Kelly • April 25, 2019

NFL picks shoppable Instagram posts for draft hat sales

The move capitalizes on the second-screening trend of viewers browsing their phone while tuning in to the televised draft.

By Robert Williams • April 25, 2019

Chipotle doubles digital sales in one quarter

The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.

By Julie Littman • April 25, 2019

Chipotle doubles digital sales in 1 quarter

Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities.

By Julie Littman • April 25, 2019

Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign

The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.

By Peter Adams • April 24, 2019

J.C. Penney pulls the plug on contactless payments

The move comes as other major retailers roll out Apple Pay to consumers and Amazon Pay positions itself as a potential competitor.

By Tatiana Walk-Morris • April 24, 2019

Snapchat sees revenue, user base grow on wider release of Android app

Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar. 

By Robert Williams • April 24, 2019

Hotels.com parodies 'hate-like' travel envy on social media

Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.

By Robert Williams • April 24, 2019

Doritos gamifies 'Spider-Man' campaign with web-based promo

The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere.

By Robert Williams • April 24, 2019

Traveling with technology: The history of apps

Did you know apps date back to 1983? Learn the history of apps and the role they play in society.

April 23, 2019

59% of restaurant operators fear disruption by mobile-savvy rivals

A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.

By Alicia Kelso • April 23, 2019

PopSockets boosts recall 56% with Facebook playable ads

The mobile accessories​ maker's campaign resulted in an average of 5.3 interactions per unique user.

By Robert Williams • April 23, 2019