Sonic boom: Why more brands are composing musical branding strategies

Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand. 

By Laura Klepacki • April 15, 2019

Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies

As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits.

By Laura Klepacki • April 15, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Puma's latest sneakers come to life in AR app

Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.

By Robert Williams • April 12, 2019

App-powered shoppable recipes hit the smart kitchen

Connected kitchen app Innit has added ordering from 30 retailers to its automated, customizable meal preparation platform.

By Jeff Wells • April 12, 2019

How a decade of mobile marketing innovation created 'the year of the unicorn'

As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it's no coincidence that many are mobile-powered, writes Urban Airship's Mike Herrick.

By Mike Herrick • April 12, 2019

US Polo Assn. lifts brand recall 95% with influencer campaign

The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.

By Robert Williams • April 12, 2019

App Annie: App store spending climbs 20% to record $22B in Q1

Dating app Tinder became No. 1 for consumer spending on non-gaming apps for the first time, surpassing former leader Netflix.

By Robert Williams • April 12, 2019

Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools

The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.

By Robert Williams • April 12, 2019

Waze changes direction toward 'destination-based marketing'

Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.

By Robert Williams • April 11, 2019

Uber Eats boosts delivery tracker transparency with colorful animations

The redesigned platform includes a five-step tracking bar and a "latest arrival time by" update in addition to the typical order ETA.

By Kevin Whiteley • April 11, 2019

Study: Pinterest users seek adventure, new brands and tech

Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.

By Robert Williams • April 11, 2019

KFC parodies influencers with CGI hipster Colonel Sanders

The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.

By Robert Williams • April 11, 2019

Dentsu Aegis introduces consultancy to help brands leverage Amazon

Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.

By Dianna Christe • April 11, 2019

EMarketer: Snapchat user base will dip in 2019 for first time

The researcher is backpedaling on earlier growth estimates as Snapchat is set to lose monthly users in the U.S. this year for the first time.

By Robert Williams • April 11, 2019

Target enters the shoppable recipe game with Cooklist app

With the app, users can find more than 1 million recipes, build shopping lists and order same-day delivery of ingredients.

By Jennifer Sweeney • April 10, 2019

Study: Just 3.8% of businesses offer correct info in voice searches

Google, Yelp and Bing are the most important services that feed voice platforms with details like store hours.

By Robert Williams • April 10, 2019

Spotify adds conversion metrics to track ad performance

Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.

By Robert Williams • April 10, 2019

Caffè Nero cracks open Easter egg hunt for app users

The campaign returns for a second year after spurring 100,000 app downloads and 300,000 "egg-agements" in 2018.

By Robert Williams • April 10, 2019

Animated film 'Missing Link' connects with Alexa adventure game

Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.

By Robert Williams • April 10, 2019

Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming

The Google-owned video platform looks to interactive programs after scaling back on scripted ones.

By Chris Kelly • April 10, 2019

Kind exposes sugar content in its competitors' products with AR pop-up

This week, Kind debuted an immersive display called Sweeteners Uncovered and an online database to showcase hidden sugars in packaged foods.

By Lillianna Byington • April 10, 2019

Amazon Go will accept cash payments, CNBC reports

This decision comes as major cities across the country consider banning cashless stores.

By Krishna Thakker • April 10, 2019

USA Today brings world's tallest buildings to life in AR

"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.

By Robert Williams • April 9, 2019

Bose brings audio AR shades and festival content to Coachella

Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.

By Robert Williams • April 9, 2019

Mobile device sales stall as consumers await 5G, studies say

Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.

By Robert Williams • April 9, 2019