Tillys levels up esports push with in-store AR competition

Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.

By Robert Williams • April 23, 2019

Ford tests Spotify's new ad targeting to reach car buyers

A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.

By Robert Williams • April 23, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

How Dixie drove 99% completion rate for in-store videos

The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.

By Robert Williams • April 23, 2019

Syfy revamps AR app, Facebook photo filter for 'Happy' series promo

The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.

By Robert Williams • April 22, 2019

45% of diners have tried a restaurant because of social media

Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.

By Alicia Kelso • April 22, 2019

55% of US mobile users can't live without cash, study says

While cashless payments promise security and convenience, many businesses are reluctant because of higher costs and some lack of consumer interest.

By Robert Williams • April 22, 2019

Samsung's '/make' series on YouTube wins over Gen Z

Nearly 80% of viewers said they want more episodes that show how influencers create videos.

By Robert Williams • April 22, 2019

Peet's expands Order Ahead service

The chain's customers can now buy coffee, food and beans for pickup through its mobile app, joining a throng of coffeehouses doubling down on convenience.

By Lauren Manning • April 18, 2019

Taco Bell pens open letter pushing fans to take down Taco Tuesday

The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands.

By Peter Adams • April 18, 2019

7-Eleven weaves 'Pokemon' AR experiences into loyalty app

"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.

By Robert Williams • April 18, 2019

Social media users trust fellow consumers more than brands, study finds

Brand content needs to be authentic, relatable and unbiased in order to gain consumer trust.

By Robert Williams • April 18, 2019

Facebook is building a voice assistant

The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.

By Robert Williams • April 18, 2019

Urban Outfitters pilots live shopping parties on Dote app

The new feature allows influencers to broadcast to followers on the shopping app.

By Lisa Rowan • April 18, 2019

Can chatbots charm consumers?

Years after the technology looked like "the next big thing" in customer engagement, retailers and brands still need to take care in how it's employed.

By Dan O'Shea • April 17, 2019

Fraudulent apps surge 159% as mobile ad spending rises, study says

The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity. 

By Robert Williams • April 17, 2019

Having to share personal data turns consumers away from loyalty programs, study says

Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.

By Laura Klepacki • April 17, 2019

Report: Amazon readies free, ad-supported music service

Marketing the music through voice-powered Echo speakers could boost ad growth and direct listeners to the e-commerce giant's inventory of products.

By Robert Williams • April 17, 2019

Shutterstock brings AR shopping to life in updated iOS app

A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.

By Robert Williams • April 17, 2019

Nielsen: Podcast ads boost awareness, recall

Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.

By Robert Williams • April 17, 2019

Neiman Marcus adds shoppable Instagram tech

Through mobile application Salesfloor's latest feature, stylists can better connect with customers.

By Lisa Rowan • April 16, 2019

Jack Daniel's turns bottles into pop-up books with AR app

A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.

By Robert Williams • April 16, 2019

Smart speakers to top tablet use by 2021, forecast says

Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.  

By Robert Williams • April 16, 2019

T-Mobile's Metro plays H-O-R-S-E with influencers for NBA playoffs

The prepaid wireless brand challenges fans to submit trick shot videos on social media for a chance to meet MVP hopeful Giannis Antetokounmpo.

By Robert Williams • April 16, 2019

Regal activates AR Easter egg hunt to drive app downloads

Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.

By Robert Williams • April 16, 2019

PepsiCo scraps plans for 'orbital billboard'

A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."

By Peter Adams • Updated April 17, 2019