Mobile: Page 129
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AT&T, Buffalo Wild Wings score with March Madness social ads
The brands targeted basketball fans who turned to platforms like Instagram, Twitter and YouTube for tournament updates.
By Robert Williams • April 9, 2019 -
Opinion
How 'out with the old' can leave you out in the cold
Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • April 9, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
WhatsApp Business rolls out for iOS
The app for Android was released last year and is currently in use by more than five million businesses worldwide.
By Kaarin Moore • April 8, 2019 -
Google brings ads to Assistant search results
A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.
By Robert Williams • April 8, 2019 -
WSJ: Apple Music snags more paid US subscribers than Spotify
The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.
By Robert Williams • April 8, 2019 -
Smokey Bear gets reimagined with celeb-voiced animoji campaign
Stephen Colbert, Al Roker and Jeff Foxworthy lend their voices to the Forest Service's iconic mascot to raise awareness about forest fires.
By Robert Williams • April 8, 2019 -
Meliá Hotels boosts social following to 6.7M
The hospitality chain captured user-generated content from guests and included that imagery in email marketing and digital ads.
By Robert Williams • April 8, 2019 -
Albertsons' digital media platform tallies 300 CPG campaigns
Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.
By Dianna Christe • April 8, 2019 -
Why McDonald's is supersizing its tech spending
The QSR giant bought a technology company and invested in a mobile app developer in just one week, signaling an aggressive focus on its drive-thru sales and digital offerings.
By Julie Littman • April 5, 2019 -
Apple contains TV Plus push to Twitter, study finds
The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service.
By Robert Williams • April 5, 2019 -
Study: Facebook ad targeting still discriminates, even when marketers go broad
Researchers from Northeastern University, the University of Southern California and Upturn found that factors like budget, ad copy and imagery all contributed to placement in front of different demographics on the site.
By Peter Adams • April 5, 2019 -
Snapchat ups the ante with gaming, syndicated Stories and fresh ad network
A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.
By Natalie Black (Koltun) , Robert Williams • April 5, 2019 -
Report: Amazon readies Alexa-powered earbuds
The e-commerce giant seeks to rival Apple's popular AirPods with its own voice-enabled wearables.
By Robert Williams • April 5, 2019 -
Tweeting while watching TV bolsters online shopping, study says
People who watch "social shows" on TV while sharing comments on Twitter are more likely to be committed to the program and to shop on advertisers' sites.
By Robert Williams • April 5, 2019 -
Column
Comic Dive: Bracket Busting Brands
As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.
By John Hazard • April 5, 2019 -
Verizon unveils programmatic DOOH offering as channel's growth climbs
Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.
By Erica Sweeney • April 5, 2019 -
Paramount brings 'Pet Sematary' scares to life with 3D photo ads
The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.
By Peter Adams • April 4, 2019 -
Winery invites fans to the 'Freakshow' with AR face filter app
Michael David Winery is giving people who share their "freak'n faces" on social a chance to win a "Freak-of-the-Week" swag pack.
By Robert Williams • April 4, 2019 -
Apple News Plus reaches 200K subscribers in first 2 days
Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.
By Robert Williams • April 4, 2019 -
Pandora presses play on voice-activated ads
The music streaming platform is working with ad-tech firm Instreamatic on ads that will respond to voice commands.
By Robert Williams • April 4, 2019 -
T-Mobile video service inks deal to show MTV, Nickelodeon
With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.
By Robert Williams • April 4, 2019 -
Captain Morgan, Lyft pledge $20K in free rides during Final Four
Riders can use a code this weekend to score a safe trip home from the festivities in Minneapolis.
By Robert Williams • April 3, 2019 -
US Bank updates iPhone app to help millennials
A "money mentorship" feature aims to help customers analyze their spending habits in real time.
By Robert Williams • April 3, 2019 -
Influencer marketing shifts to always-on strategy, study says
Instagram continues to lead as the top social platform for brands incorporating influencer content.
By Robert Williams • April 3, 2019 -
Gartner: 5G will drive 100M people to shop in AR by next year
Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.
By Robert Williams • April 3, 2019
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