NFL picks shoppable Instagram posts for draft hat sales

The move capitalizes on the second-screening trend of viewers browsing their phone while tuning in to the televised draft.

By Robert Williams • April 25, 2019

Chipotle doubles digital sales in 1 quarter

Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities.

By Julie Littman • April 25, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Chipotle doubles digital sales in one quarter

The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.

By Julie Littman • April 25, 2019

Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign

The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.

By Peter Adams • April 24, 2019

J.C. Penney pulls the plug on contactless payments

The move comes as other major retailers roll out Apple Pay to consumers and Amazon Pay positions itself as a potential competitor.

By Tatiana Walk-Morris • April 24, 2019

Snapchat sees revenue, user base grow on wider release of Android app

Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar. 

By Robert Williams • April 24, 2019

Hotels.com parodies 'hate-like' travel envy on social media

Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.

By Robert Williams • April 24, 2019

Doritos gamifies 'Spider-Man' campaign with web-based promo

The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere.

By Robert Williams • April 24, 2019

Traveling with technology: The history of apps

Did you know apps date back to 1983? Learn the history of apps and the role they play in society.

April 23, 2019

PopSockets boosts recall 56% with Facebook playable ads

The mobile accessories​ maker's campaign resulted in an average of 5.3 interactions per unique user.

By Robert Williams • April 23, 2019

59% of restaurant operators fear disruption by mobile-savvy rivals

A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.

By Alicia Kelso • April 23, 2019

Tillys levels up esports push with in-store AR competition

Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.

By Robert Williams • April 23, 2019

Ford tests Spotify's new ad targeting to reach car buyers

A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.

By Robert Williams • April 23, 2019

How Dixie drove 99% completion rate for in-store videos

The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.

By Robert Williams • April 23, 2019

Syfy revamps AR app, Facebook photo filter for 'Happy' series promo

The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.

By Robert Williams • April 22, 2019

45% of diners have tried a restaurant because of social media

Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.

By Alicia Kelso • April 22, 2019

55% of US mobile users can't live without cash, study says

While cashless payments promise security and convenience, many businesses are reluctant because of higher costs and some lack of consumer interest.

By Robert Williams • April 22, 2019

Samsung's '/make' series on YouTube wins over Gen Z

Nearly 80% of viewers said they want more episodes that show how influencers create videos.

By Robert Williams • April 22, 2019

Peet's expands Order Ahead service

The chain's customers can now buy coffee, food and beans for pickup through its mobile app, joining a throng of coffeehouses doubling down on convenience.

By Lauren Manning • April 18, 2019

Taco Bell pens open letter pushing fans to take down Taco Tuesday

The "Taco reBELLion" campaign appears to parody the recent spate of cause-driven, politically charged marketing from other brands.

By Peter Adams • April 18, 2019

7-Eleven weaves 'Pokemon' AR experiences into loyalty app

"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.

By Robert Williams • April 18, 2019

Social media users trust fellow consumers more than brands, study finds

Brand content needs to be authentic, relatable and unbiased in order to gain consumer trust.

By Robert Williams • April 18, 2019

Facebook is building a voice assistant

The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.

By Robert Williams • April 18, 2019

Urban Outfitters pilots live shopping parties on Dote app

The new feature allows influencers to broadcast to followers on the shopping app.

By Lisa Rowan • April 18, 2019

Can chatbots charm consumers?

Years after the technology looked like "the next big thing" in customer engagement, retailers and brands still need to take care in how it's employed.

By Dan O'Shea • April 17, 2019