Mobile: Page 130
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Hershey lets Uber riders sample Reese's, Cadbury eggs for Easter
The partnership with Cargo follows a retailing period in March aimed at getting people excited for the holiday.
By Robert Williams • April 15, 2019 -
Female engagement with financial apps jumps 41%, study says
The difference in cost to acquire male and female finance app users narrowed to $2.74 in 2018 from $7.69 a year earlier.
By Robert Williams • April 15, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
Disruptor brands and influencers dominate haircare search, study finds
Watermans beat out Head & Shoulders, Pantene and Garnier with an 8.6% share of searches in the haircare category.
By Chris Kelly • April 15, 2019 -
Deep Dive
Sonic boom: Why more brands are composing musical branding strategies
Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.
By Laura Klepacki • April 15, 2019 -
Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies
As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits.
By Laura Klepacki • April 15, 2019 -
App-powered shoppable recipes hit the smart kitchen
Connected kitchen app Innit has added ordering from 30 retailers to its automated, customizable meal preparation platform.
By Jeff Wells • April 12, 2019 -
Puma's latest sneakers come to life in AR app
Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.
By Robert Williams • April 12, 2019 -
Opinion
How a decade of mobile marketing innovation created 'the year of the unicorn'
As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it's no coincidence that many are mobile-powered, writes Urban Airship's Mike Herrick.
By Mike Herrick • April 12, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019 -
App Annie: App store spending climbs 20% to record $22B in Q1
Dating app Tinder became No. 1 for consumer spending on non-gaming apps for the first time, surpassing former leader Netflix.
By Robert Williams • April 12, 2019 -
Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools
The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.
By Robert Williams • April 12, 2019 -
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019 -
Uber Eats boosts delivery tracker transparency with colorful animations
The redesigned platform includes a five-step tracking bar and a "latest arrival time by" update in addition to the typical order ETA.
By Kevin Whiteley • April 11, 2019 -
Study: Pinterest users seek adventure, new brands and tech
Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.
By Robert Williams • April 11, 2019 -
Retrieved from KFC on April 11, 2019
KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
By Robert Williams • April 11, 2019 -
Retrieved from Amazon on March 18, 2019
Dentsu Aegis introduces consultancy to help brands leverage Amazon
Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.
By Dianna Christe • April 11, 2019 -
EMarketer: Snapchat user base will dip in 2019 for first time
The researcher is backpedaling on earlier growth estimates as Snapchat is set to lose monthly users in the U.S. this year for the first time.
By Robert Williams • April 11, 2019 -
Target enters the shoppable recipe game with Cooklist app
With the app, users can find more than 1 million recipes, build shopping lists and order same-day delivery of ingredients.
By Jennifer Sweeney • April 10, 2019 -
Study: Just 3.8% of businesses offer correct info in voice searches
Google, Yelp and Bing are the most important services that feed voice platforms with details like store hours.
By Robert Williams • April 10, 2019 -
Spotify adds conversion metrics to track ad performance
Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.
By Robert Williams • April 10, 2019 -
Caffè Nero cracks open Easter egg hunt for app users
The campaign returns for a second year after spurring 100,000 app downloads and 300,000 "egg-agements" in 2018.
By Robert Williams • April 10, 2019 -
Animated film 'Missing Link' connects with Alexa adventure game
Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.
By Robert Williams • April 10, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
The Google-owned video platform looks to interactive programs after scaling back on scripted ones.
By Chris Kelly • April 10, 2019
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