Mobile: Page 130
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Walmart launches voice-activated grocery shopping
A new service lets customers order groceries from their Google Assistant-enabled devices.
By Krishna Thakker • April 2, 2019 -
Nearly all financial apps have security flaws that leave data vulnerable, study finds
A key vulnerability is an openness to decompiling, letting hackers peer inside an app's code to find its security flaws.
By Robert Williams • April 2, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Minor League Baseball partners with brands on shopper marketing
Bush's Beans, Scott paper products, Ball Park buns and Louisiana Hot Sauce join the "Grilling All-Stars" team.
By Robert Williams • April 2, 2019 -
McDonald's brings tech to the table with $3.7M investment in app developer
The chain's latest investment will give it a competitive edge by gaining access to new tech that will enhance the customer experience and drive sales.
By Julie Littman • April 2, 2019 -
Ad Age: Instagram pitches IGTV ads for creators
Facebook reportedly wants to monetize the video platform and pay creators to develop content that will keep viewers coming back.
By Robert Williams • April 2, 2019 -
Study: Half of marketers struggle with martech focused on personalization, optimization
Marketers also face challenges with ROI, efficiency and attribution in their utilization strategies, despite these being among the top goals for martech.
By Erica Sweeney • April 2, 2019 -
Chipotle spurs 5x surge in loyalty app downloads, analyst says
Within a week of the nationwide rollout, Chipotle Rewards registered its one-millionth member, according to an industry analyst at Barclays Capital.
By Robert Williams • April 2, 2019 -
Opinion
Strategies for an organically habit-forming mobile app
The apps that catch on are those that earn a certain trust with their users to keep them coming back, writes Eddie Geller, CEO of baby book app Tinybeans.
By Eddie Geller • April 2, 2019 -
Major League Baseball quietly resumes Papa John's partnership
Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales.
By Alicia Kelso • April 1, 2019 -
Study: Mobile ads get most attention while people watch TV
More than half of U.S. adults said brand familiarity is the top reason to pay attention to an ad seen on a smartphone.
By Robert Williams • April 1, 2019 -
IDC: AR/VR headset shipments to surge 54% this year
AR headset shipments will outpace those for VR devices, which have a bigger base of installations among gaming platforms.
By Robert Williams • April 1, 2019 -
Facebook ups ad transparency through updated library
A recent report found that 71% of marketers said they didn’t change their Facebook marketing strategy following the Cambridge Analytica scandal.
By Erica Sweeney • April 1, 2019 -
63% of broadcaster impressions were served via connected TV in 2018, study finds
Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention.
By Erica Sweeney • April 1, 2019 -
Moolah, SurgePhone offer ad-supported mobile service
Mobile users can get free mobile service in exchange for watching ads.
By Robert Williams • April 1, 2019 -
Apple to shut down Texture as Apple News Plus starts
The shutdown leaves Android and Amazon Fire HD subscribers without access to the digital newsstand service.
By Robert Williams • April 1, 2019 -
How Audi shifted gears from being a quiet niche brand to a progressive challenger
Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.
By Peter Adams • April 1, 2019 -
Busch hosts 'Busch League' social contest to sponsor amateur softball teams
The AB InBev beer brand will choose 10 recreational teams to receive cash, branded jerseys, free suds and appearances in an ad campaign.
By Robert Williams • March 29, 2019 -
Study: Mobile app spending to double to $156B by 2023
Latin America and Africa will show the fastest growth rates as developing markets enter the smartphone era.
By Robert Williams • March 29, 2019 -
Postmates' latest partnership brings in-app food ordering to Coachella
A collaboration with AEG Presents lets concertgoers skip concession lines and pick up food and merchandise within a few minutes.
By Kevin Whiteley • March 29, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" gives users customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
Buffalo Wild Wings shames fans on Instagram for not watching March Madness
Fans of specific teams get the Stories message from an all-star alumnus of their school in the chain's highly targeted approach.
By Robert Williams • March 29, 2019 -
How to tap into Gen Z's $143B spending power by smartphone
These young consumers actively use their phones, but they don't value e-commerce as much as millennials, according to market intelligence firm Numerator.
By Lauren Manning • March 29, 2019 -
Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network
Names included in the Trusted Publishers network are not being shared for competitive reasons, a spokesperson said.
By Peter Adams • March 28, 2019 -
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • March 28, 2019 -
DoorDash's new program supports immigrant-founded restaurants
The "Kitchens Without Borders" campaign spotlights owners' stories and offers credit to fund a free delivery promotion, among other marketing opportunities.
By Alicia Kelso • March 28, 2019
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