Mobile: Page 131
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DoorDash's new program supports immigrant-founded restaurants
The "Kitchens Without Borders" campaign spotlights owners' stories and offers credit to fund a free delivery promotion, among other marketing opportunities.
By Alicia Kelso • March 28, 2019 -
EMarketer: Reddit's ad revenue to jump 55% in 2019
The site's ad business is projected to reach $119 million this year and to more than double by 2021.
By Erica Sweeney • March 28, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
52% of advertisers combine buying for digital video and linear TV, study finds
By 2021, 91% plan to merge buying as consumer viewing habits continue to drive the convergence of digital and linear formats.
By Erica Sweeney • March 28, 2019 -
Square brings in-seat food ordering to Washington Nationals fans
Game attendees can request and pay for snacks from their phone and skip the line to pick up their items from a nearby concession stand.
By Robert Williams • March 28, 2019 -
Chiquita unpeels AR Snapcodes for World Banana Day
Stickers on 200 million bananas can be scanned to activate three immersive experiences in Snapchat.
By Robert Williams • March 28, 2019 -
Alfa Romeo campaign merges gaming and Beethoven
Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."
By Erica Sweeney • March 28, 2019 -
OkCupid badges help 'Game of Thrones' fans find a date
Themed profile badges help pair app users based on the hit TV show ahead of its season eight premiere next month.
By Robert Williams • March 28, 2019 -
NBA lets Magic Leap users watch live AR basketball
The app shows games, team information and player statistics on several computer-generated displays.
By Robert Williams • March 27, 2019 -
Aveeno gives away face masks as Cargo rides into new markets
Riders can access complimentary skincare masks as Cargo and Uber expand into Boston, Miami and Washington, D.C.
By Robert Williams • March 27, 2019 -
Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 27, 2019 -
Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson
The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.
By Erica Sweeney • March 27, 2019 -
EMarketer: Snapchat's ad business will climb 24% this year
Sales are set to grow through 2021 even as the app's U.S. daily user base dips to 77.5 million this year.
By Robert Williams • March 27, 2019 -
CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds
Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.
By Erica Sweeney • March 27, 2019 -
Spotify acquires storytelling-focused Parcast studio as podcast ambitions expand
The news closely follows the platform's $337 million dual purchase of the network Gimlet Media and production shop Anchor.
By Peter Adams • March 26, 2019 -
Apple unveils mostly ad-free content services for entertainment, gaming
The privacy-focused company demonstrates its ambivalence toward advertising with its latest product launches.
By Robert Williams • March 26, 2019 -
Online ad spend will grow more quickly than expected in 2019, Zenith says
Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.
By Erica Sweeney • March 26, 2019 -
NFL, Verizon pen 2-year deal to bring 5G into stadiums
The organizations will develop in-stadium mobile features for sports fans who attend live games.
By Robert Williams • March 26, 2019 -
7-Eleven, BodyArmor team up on AR loyalty push for March Madness
In partnership with the Coke-backed sports drink, the chain's rewards app lets basketball fans play a shootout mini-game in exchange for redeemable points.
By Robert Williams • March 26, 2019 -
Microsoft, PlayStation boost results with Stories ads on Google AMP
A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.
By Robert Williams • March 26, 2019 -
Opinion
Retail apps: how to calculate ROI
Retailers should consider hard-to-measure indicators like user experience when assessing the value of building an app, writes Unbound Commerce's Wilson Kerr.
By Wilson Kerr • March 26, 2019 -
Domino's adds in-car ordering to its tech lineup
The national pizza chain's latest innovation builds on its litany of ordering options, giving it a leg up on competitors that have been playing catch-up.
By Julie Littman • March 25, 2019 -
Nilla Wafers bakes 32-point ad recall jump into social video campaign
Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.
By Robert Williams • March 25, 2019 -
IOS 12 engagement levels for notifications remain stable despite new controls, study says
Thirty percent of media app users showed no change in notification engagement rates after updating to iOS 12.
By Robert Williams • March 25, 2019 -
Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens
Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.
By Robert Williams • March 25, 2019 -
TikTok grosses $75M from virtual currency sales
People use the in-app coins to reward video creators, who can exchange the coins for digital gifts.
By Robert Williams • March 25, 2019
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