Mobile: Page 131
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Fraudulent apps surge 159% as mobile ad spending rises, study says
The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity.
By Robert Williams • April 17, 2019 -
Having to share personal data turns consumers away from loyalty programs, study says
Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.
By Laura Klepacki • April 17, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Report: Amazon readies free, ad-supported music service
Marketing the music through voice-powered Echo speakers could boost ad growth and direct listeners to the e-commerce giant's inventory of products.
By Robert Williams • April 17, 2019 -
Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
By Robert Williams • April 17, 2019 -
Nielsen: Podcast ads boost awareness, recall
Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.
By Robert Williams • April 17, 2019 -
Neiman Marcus adds shoppable Instagram tech
Through mobile application Salesfloor's latest feature, stylists can better connect with customers.
By Lisa Rowan • April 16, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
Retrieved from Amazon on September 20, 2018
Smart speakers to top tablet use by 2021, forecast says
Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.
By Robert Williams • April 16, 2019 -
T-Mobile's Metro plays H-O-R-S-E with influencers for NBA playoffs
The prepaid wireless brand challenges fans to submit trick shot videos on social media for a chance to meet MVP hopeful Giannis Antetokounmpo.
By Robert Williams • April 16, 2019 -
Regal activates AR Easter egg hunt to drive app downloads
Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.
By Robert Williams • April 16, 2019 -
Retrieved from PepsiCo on October 14, 2013
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • Updated April 17, 2019 -
Hershey lets Uber riders sample Reese's, Cadbury eggs for Easter
The partnership with Cargo follows a retailing period in March aimed at getting people excited for the holiday.
By Robert Williams • April 15, 2019 -
Female engagement with financial apps jumps 41%, study says
The difference in cost to acquire male and female finance app users narrowed to $2.74 in 2018 from $7.69 a year earlier.
By Robert Williams • April 15, 2019 -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
Disruptor brands and influencers dominate haircare search, study finds
Watermans beat out Head & Shoulders, Pantene and Garnier with an 8.6% share of searches in the haircare category.
By Chris Kelly • April 15, 2019 -
Deep Dive
Sonic boom: Why more brands are composing musical branding strategies
Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.
By Laura Klepacki • April 15, 2019 -
Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies
As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits.
By Laura Klepacki • April 15, 2019 -
Puma's latest sneakers come to life in AR app
Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.
By Robert Williams • April 12, 2019 -
App-powered shoppable recipes hit the smart kitchen
Connected kitchen app Innit has added ordering from 30 retailers to its automated, customizable meal preparation platform.
By Jeff Wells • April 12, 2019 -
Opinion
How a decade of mobile marketing innovation created 'the year of the unicorn'
As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it's no coincidence that many are mobile-powered, writes Urban Airship's Mike Herrick.
By Mike Herrick • April 12, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019 -
App Annie: App store spending climbs 20% to record $22B in Q1
Dating app Tinder became No. 1 for consumer spending on non-gaming apps for the first time, surpassing former leader Netflix.
By Robert Williams • April 12, 2019 -
Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools
The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.
By Robert Williams • April 12, 2019 -
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019
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