Mobile: Page 131
-
IAB: Brands in Europe move programmatic purchasing in-house
Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.
By Dianna Christe • April 25, 2019 -
RaceTrac runs up social buzz with 'The Freeze' mascot
With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.
By Robert Williams • April 25, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from Walmart on April 25, 2019
Walmart reveals first 'intelligent' lab store on Long Island
Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights.
By Jessica Dumont • April 25, 2019 -
Facebook sees 26% revenue growth as $5B FTC fine looms
Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.
By Robert Williams • April 25, 2019 -
Retailers, tech companies team up to improve AR/VR shopping
Target, Lowe's and Google are among the companies that are setting aside rivalries to standardize 3D imagery and tech.
By Robert Williams • April 25, 2019 -
Ad-blocking browser Brave trades ad views for rewards
The privacy-focused browser launched an ad platform that shares revenue with users in the form of cryptocurrency reward points.
By Chris Kelly • April 25, 2019 -
NFL picks shoppable Instagram posts for draft hat sales
The move capitalizes on the second-screening trend of viewers browsing their phone while tuning in to the televised draft.
By Robert Williams • April 25, 2019 -
Chipotle doubles digital sales in 1 quarter
Sales for the period were up nearly 10% thanks to rapid growth from the chain's new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
Chipotle doubles digital sales in one quarter
The chain's sales for the period were up nearly 10% thanks to rapid growth from its new loyalty program and mobile ordering capabilities.
By Julie Littman • April 25, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.
By Peter Adams • April 24, 2019 -
J.C. Penney pulls the plug on contactless payments
The move comes as other major retailers roll out Apple Pay to consumers and Amazon Pay positions itself as a potential competitor.
By Tatiana Walk-Morris • April 24, 2019 -
Snapchat sees revenue, user base grow on wider release of Android app
Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar.
By Robert Williams • April 24, 2019 -
Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
Doritos gamifies 'Spider-Man' campaign with web-based promo
The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere.
By Robert Williams • April 24, 2019 -
Sponsored by Virginia Wesleyan University
Traveling with technology: The history of apps
Did you know apps date back to 1983? Learn the history of apps and the role they play in society.
April 23, 2019 -
59% of restaurant operators fear disruption by mobile-savvy rivals
A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.
By Alicia Kelso • April 23, 2019 -
PopSockets boosts recall 56% with Facebook playable ads
The mobile accessories maker's campaign resulted in an average of 5.3 interactions per unique user.
By Robert Williams • April 23, 2019 -
Tillys levels up esports push with in-store AR competition
Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.
By Robert Williams • April 23, 2019 -
Ford tests Spotify's new ad targeting to reach car buyers
A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.
By Robert Williams • April 23, 2019 -
How Dixie drove 99% completion rate for in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
By Robert Williams • April 23, 2019 -
Syfy revamps AR app, Facebook photo filter for 'Happy' series promo
The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.
By Robert Williams • April 22, 2019 -
45% of diners have tried a restaurant because of social media
Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.
By Alicia Kelso • April 22, 2019 -
55% of US mobile users can't live without cash, study says
While cashless payments promise security and convenience, many businesses are reluctant because of higher costs and some lack of consumer interest.
By Robert Williams • April 22, 2019 -
Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
Peet's expands Order Ahead service
The chain's customers can now buy coffee, food and beans for pickup through its mobile app, joining a throng of coffeehouses doubling down on convenience.
By Lauren Manning • April 18, 2019
Previous
