Kind exposes sugar content in its competitors' products with AR pop-up

This week, Kind debuted an immersive display called Sweeteners Uncovered and an online database to showcase hidden sugars in packaged foods.

By Lillianna Byington • April 10, 2019

Amazon Go will accept cash payments, CNBC reports

This decision comes as major cities across the country consider banning cashless stores.

By Krishna Thakker • April 10, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

USA Today brings world's tallest buildings to life in AR

"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.

By Robert Williams • April 9, 2019

Bose brings audio AR shades and festival content to Coachella

Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.

By Robert Williams • April 9, 2019

Mobile device sales stall as consumers await 5G, studies say

Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.

By Robert Williams • April 9, 2019

AT&T, Buffalo Wild Wings score with March Madness social ads

The brands targeted basketball fans who turned to platforms like Instagram, Twitter and YouTube for tournament updates.

By Robert Williams • April 9, 2019

How 'out with the old' can leave you out in the cold

Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.

By Jeff Hasen • April 9, 2019

WhatsApp Business rolls out for iOS

The app for Android was released last year and is currently in use by more than five million businesses worldwide.

By Kaarin Moore • April 8, 2019

Google brings ads to Assistant search results

A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.

By Robert Williams • April 8, 2019

WSJ: Apple Music snags more paid US subscribers than Spotify

The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.

By Robert Williams • April 8, 2019

Smokey Bear gets reimagined with celeb-voiced animoji campaign

Stephen Colbert, Al Roker and Jeff Foxworthy lend their voices to the Forest Service's iconic mascot to raise awareness about forest fires.

By Robert Williams • April 8, 2019

Meliá Hotels boosts social following to 6.7M

The hospitality chain captured user-generated content from guests and included that imagery in email marketing and digital ads.

By Robert Williams • April 8, 2019

Albertsons' digital media platform tallies 300 CPG campaigns

Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.

By Dianna Christe • April 8, 2019

Why McDonald's is supersizing its tech spending

The QSR giant bought a technology company and invested in a mobile app developer in just one week, signaling an aggressive focus on its drive-thru sales and digital offerings.

By Julie Littman • April 5, 2019

Apple contains TV Plus push to Twitter, study finds

The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service. 

By Robert Williams • April 5, 2019

Study: Facebook ad targeting still discriminates, even when marketers go broad

Researchers from Northeastern University, the University of Southern California and Upturn found that factors like budget, ad copy and imagery all contributed to placement in front of different demographics on the site.

By Peter Adams • April 5, 2019

Snapchat ups the ante with gaming, syndicated Stories and fresh ad network

A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.

By Natalie Black (Koltun) , Robert Williams • April 5, 2019

Report: Amazon readies Alexa-powered earbuds

The e-commerce giant seeks to rival Apple's popular AirPods with its own voice-enabled wearables.

By Robert Williams • April 5, 2019

Tweeting while watching TV bolsters online shopping, study says

People who watch "social shows" on TV while sharing comments on Twitter are more likely to be committed to the program and to shop on advertisers' sites.

By Robert Williams • April 5, 2019

Comic Dive: Bracket Busting Brands

As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.

By John Hazard • April 5, 2019

Verizon unveils programmatic DOOH offering as channel's growth climbs

Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.

By Erica Sweeney • April 5, 2019

Paramount brings 'Pet Sematary' scares to life with 3D photo ads

The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.    

By Peter Adams • April 4, 2019

Winery invites fans to the 'Freakshow' with AR face filter app

Michael David Winery is giving people who share their "freak'n faces" on social a chance to win a "Freak-of-the-Week" swag pack.

By Robert Williams • April 4, 2019

Apple News Plus reaches 200K subscribers in first 2 days

Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.

By Robert Williams • April 4, 2019

Pandora presses play on voice-activated ads

The music streaming platform is working with ad-tech firm Instreamatic on ads that will respond to voice commands.

By Robert Williams • April 4, 2019