Mobile: Page 132
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Report: Google considers privacy-minded restrictions on ad targeting
Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser.
By Erica Sweeney • March 25, 2019 -
Report: Absolut sees 2.5x higher engagement with Reddit video ads
The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."
By Erica Sweeney • March 25, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Q&A
NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.
By Peter Adams • March 25, 2019 -
EBay adds Google Pay to online marketplace
The digital marketplace will let Google Pay users complete purchases through its app, mobile website and desktop site.
By Robert Williams • March 22, 2019 -
Video ad fraud scheme made 2M ad calls per day
Hidden video ads in mobile apps ran behind legitimate banners, according to DoubleVerify's Fraud Lab.
By Robert Williams • March 22, 2019 -
Turner Sports unveils Instagram AR game for March Madness
Basketball fans can toss busted brackets into a virtual trash can within Instagram Stories.
By Robert Williams • March 22, 2019 -
Amazon tests video ads in its shopping app, Bloomberg reports
The ads put Amazon in more direct competition with Google and Facebook, and are expected to hit Android devices later this year.
By Robert Williams • March 22, 2019 -
Dunkin' and Saucony bring back doughnut-themed running shoe
Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.
By Erica Sweeney • March 22, 2019 -
Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice
However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion.
By Erica Sweeney • March 22, 2019 -
Alphabet usurps Apple from top of innovation list as companies make AI moves
While giants like Google often pioneer innovation, it's not without a dose of scrutiny.
By Samantha Schwartz • March 22, 2019 -
Cashless bans could hinder Amazon Go expansion
San Francisco is weighing a ban on cash-free stores in an effort to protect low-income shoppers, while Philadelphia and New Jersey recently passed laws.
By Lauren Manning • March 22, 2019 -
Facebook tops ranking for mobile app marketing, AppsFlyer finds
Meanwhile, global mobile fraud remained persistent at 30% as rates of app install fraud affected the rankings of ad networks.
By Robert Williams • March 21, 2019 -
Starbucks invests $100M in food, retail incubator
The coffee giant's backing of Valor Siren Ventures, a fund that supports food and tech startups, could drive innovation and give it a competitive edge.
By Julie Littman • March 21, 2019 -
Study: Wearables market to grow 15% on strength of smartwatches
Biometric sensors and virtual assistants like Siri, Google Assistant and Amazon Alexa are supporting the category's growth.
By Robert Williams • March 21, 2019 -
PubMatic sets May 1 deadline to enforce app-ads.txt specification
After that, apps won't be able to monetize traffic through the sell-side platform unless authorized by the seller's app-ads.txt file.
By Robert Williams • March 21, 2019 -
Postmates rolls out free group delivery feature
A new "party" option works like Uber Pool for food, an offering that could give it a leg up over competitors if customers are willing to tolerate longer wait times.
By Kevin Whiteley • March 21, 2019 -
CNBC: Amazon suspends more ads for products that don't make money
The e-commerce giant is reportedly pressuring brands to cut prices if they want to advertise products as it seeks to drive profitability for historically low-margin goods.
By Erica Sweeney • March 21, 2019 -
Burger King sets rivals' ads aflame with AR app
Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.
By Robert Williams • March 21, 2019 -
Google Stadia will let players stream games from cloud
The search giant announced plans for a gaming platform that will stream across channels and offer a controller boasting a Google Assistant button.
By Robert Williams • March 20, 2019 -
Pandora unveils first sonic logo in campaign refresh
A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.
By Robert Williams • March 20, 2019 -
ShotTracker's video campaign boosts app installs 10x ahead of March Madness
The player-tracking app scored 30,000 page impressions in just two days after airing digital and TV ads on ESPN.
By Robert Williams • March 20, 2019 -
73% of online shoppers click on Amazon product ads while browsing, study finds
Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful.
By Erica Sweeney • March 20, 2019 -
McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes
The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.
By Erica Sweeney • March 20, 2019 -
Sandwich chain Blimpie lifts customer spending 11% with personalized offers
At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.
By Robert Williams • March 20, 2019 -
Instagram launches in-app checkout with 20 major brands
Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions.
By Peter Adams • March 19, 2019
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