Uber Eats boosts delivery tracker transparency with colorful animations

The redesigned platform includes a five-step tracking bar and a "latest arrival time by" update in addition to the typical order ETA.

By Kevin Whiteley • April 11, 2019

Study: Pinterest users seek adventure, new brands and tech

Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.

By Robert Williams • April 11, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

KFC parodies influencers with CGI hipster Colonel Sanders

The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.

By Robert Williams • April 11, 2019

Dentsu Aegis introduces consultancy to help brands leverage Amazon

Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.

By Dianna Christe • April 11, 2019

EMarketer: Snapchat user base will dip in 2019 for first time

The researcher is backpedaling on earlier growth estimates as Snapchat is set to lose monthly users in the U.S. this year for the first time.

By Robert Williams • April 11, 2019

Target enters the shoppable recipe game with Cooklist app

With the app, users can find more than 1 million recipes, build shopping lists and order same-day delivery of ingredients.

By Jennifer Sweeney • April 10, 2019

Study: Just 3.8% of businesses offer correct info in voice searches

Google, Yelp and Bing are the most important services that feed voice platforms with details like store hours.

By Robert Williams • April 10, 2019

Spotify adds conversion metrics to track ad performance

Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.

By Robert Williams • April 10, 2019

Caffè Nero cracks open Easter egg hunt for app users

The campaign returns for a second year after spurring 100,000 app downloads and 300,000 "egg-agements" in 2018.

By Robert Williams • April 10, 2019

Animated film 'Missing Link' connects with Alexa adventure game

Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.

By Robert Williams • April 10, 2019

Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming

The Google-owned video platform looks to interactive programs after scaling back on scripted ones.

By Chris Kelly • April 10, 2019

Kind exposes sugar content in its competitors' products with AR pop-up

This week, Kind debuted an immersive display called Sweeteners Uncovered and an online database to showcase hidden sugars in packaged foods.

By Lillianna Byington • April 10, 2019

Amazon Go will accept cash payments, CNBC reports

This decision comes as major cities across the country consider banning cashless stores.

By Krishna Thakker • April 10, 2019

USA Today brings world's tallest buildings to life in AR

"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.

By Robert Williams • April 9, 2019

Bose brings audio AR shades and festival content to Coachella

Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.

By Robert Williams • April 9, 2019

Mobile device sales stall as consumers await 5G, studies say

Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.

By Robert Williams • April 9, 2019

AT&T, Buffalo Wild Wings score with March Madness social ads

The brands targeted basketball fans who turned to platforms like Instagram, Twitter and YouTube for tournament updates.

By Robert Williams • April 9, 2019

How 'out with the old' can leave you out in the cold

Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.

By Jeff Hasen • April 9, 2019

WhatsApp Business rolls out for iOS

The app for Android was released last year and is currently in use by more than five million businesses worldwide.

By Kaarin Moore • April 8, 2019

Google brings ads to Assistant search results

A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.

By Robert Williams • April 8, 2019

WSJ: Apple Music snags more paid US subscribers than Spotify

The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.

By Robert Williams • April 8, 2019

Smokey Bear gets reimagined with celeb-voiced animoji campaign

Stephen Colbert, Al Roker and Jeff Foxworthy lend their voices to the Forest Service's iconic mascot to raise awareness about forest fires.

By Robert Williams • April 8, 2019

Meliá Hotels boosts social following to 6.7M

The hospitality chain captured user-generated content from guests and included that imagery in email marketing and digital ads.

By Robert Williams • April 8, 2019

Albertsons' digital media platform tallies 300 CPG campaigns

Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.

By Dianna Christe • April 8, 2019

Why McDonald's is supersizing its tech spending

The QSR giant bought a technology company and invested in a mobile app developer in just one week, signaling an aggressive focus on its drive-thru sales and digital offerings.

By Julie Littman • April 5, 2019