Mobile: Page 16

  • A wooden Google logo hangs at a stand at the 2022 Re:publica digital society festival on June 09, 2022 in Berlin, Germany.
    Image attribution tooltip
    Sean Gallup via Getty Images
    Image attribution tooltip

    YouTube revenue tops $9B in sign ad-spending appetites are recovering

    A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

    By • Jan. 31, 2024
  • A preview of an AR experience by Snickers for the Apple Vision Pro around the Super Bowl.
    Image attribution tooltip
    Courtesy of Blippar
    Image attribution tooltip

    Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

    In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.

    By • Jan. 30, 2024
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Individuals and robots working together on brainstorming ideas.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Ruffles
    Image attribution tooltip
    Courtesy of Ruffles
    Image attribution tooltip

    Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

    Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

    By Aaron Baar • Jan. 25, 2024
  • The Apple logo is displayed on the exterior of an Apple Store.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip
    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

    By • Jan. 25, 2024
  • Detroit Lions players Calvin Johnson and Jahmyr Gibbs for Team Whistle and Finish detergent.
    Image attribution tooltip
    Permission granted by Team Whistle
    Image attribution tooltip

    Finish brings football rivalries to the kitchen with Team Whistle

    An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

    By • Jan. 22, 2024
  • Snapchat x FAMSF
    Image attribution tooltip
    Courtesy of Snapchat
    Image attribution tooltip

    Snap brings AR try-on experience to San Francisco art exhibit

    Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

    By Aaron Baar • Jan. 18, 2024
  • Dan Levy is seen on his phone outdoors in an ad for Norton.
    Image attribution tooltip
    Retrieved from YouTube on January 17, 2024
    Image attribution tooltip

    Norton combats online scams with Dan Levy, Instagram game

    Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

    By • Jan. 18, 2024
  • A person wearing athletic clothing and running shoes runs throughs a phone screen as glass and emoji's burst out.
    Image attribution tooltip
    Courtesy of Saucony
    Image attribution tooltip

    Saucony outpaces doom scrolling with new running challenge

    The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

    By • Jan. 17, 2024
  • Comedian Desus Nice holds Tums and a smartphone with food on the table and football on the TV
    Image attribution tooltip
    Courtesy of Tums
    Image attribution tooltip

    DraftKings, Tums team for food-focused Super Bowl picks game

    Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

    By Aaron Baar • Jan. 17, 2024
  • A picture of a person looking at a mobile phone
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024
  • Bubly's "press for bubly" button.
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Bubly hydrates Dry January participants with ‘press for bubly’ button

    Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.

    By • Jan. 11, 2024
  • An influencer on a mobile phone having a live stream while receiving positive interactions from followers.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Deep Dive

    Inside the creator marketing trends expected to go viral in 2024

    Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

    By • Jan. 11, 2024
  • A hand holds a smartphone with a Google ad that is also on a computer screen
    Image attribution tooltip
    Courtesy of Instacart
    Image attribution tooltip

    Instacart seeks off-site retail media scale with Google Shopping ads pact

    The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

    By • Jan. 9, 2024
  • A person pushes an Instacart Caper Cart
    Image attribution tooltip
    Courtesy of Instacart
    Image attribution tooltip

    General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

    Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.

    By • Jan. 8, 2024
  • The Snapchat logo is displayed on a cell phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Snap names Samba TV measurement partner in pitch to entertainment advertisers

    The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

    By • Jan. 4, 2024
  • Imagery for Tinder's expanded "It Starts with a Swipe" global brand platform ahead of Dating Sunday shows a couple dancing together in the aisle of a grocery store.
    Image attribution tooltip
    Courtesy of Tinder
    Image attribution tooltip

    Tinder expands global brand platform ahead of Dating Sunday

    The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.

    By Aaron Baar • Jan. 4, 2024
  • Chipotle logo recreated in Strava app
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle curates workouts on Strava to support New Year’s resolutions

    Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls.

    By Aaron Baar • Jan. 2, 2024
  • NBCU NFL on Peacock logo
    Image attribution tooltip
    Courtesy of NBCUniversal
    Image attribution tooltip

    Peacock’s first exclusive NFL game will go commercial-free for a quarter

    Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%. 

    By • Dec. 21, 2023
  • Instagram Reels image retrieved by Mobile Marketer on Aug. 6, 2020
    Image attribution tooltip
    Retrieved from Instagram on August 06, 2020
    Image attribution tooltip

    Instagram Reels outperforms TikTok, Facebook for branded video content, report says

    The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content.

    By Aaron Baar • Dec. 21, 2023
  • a Burger King burger and a person's face being scanned by facial recognition tech
    Image attribution tooltip
    Retrieved from Burger King Brazil on December 21, 2023
    Image attribution tooltip

    Burger King turns hangovers into discounts with facial recognition

    In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement.

    By • Dec. 21, 2023
  • A can of Pringles and caviar on two chips
    Image attribution tooltip
    Courtesy of Kellogg Company
    Image attribution tooltip

    How the pairing of Pringles and caviar went viral on TikTok, Instagram

    The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

    By Christine Blank • Dec. 20, 2023
  • NBA stars Nikola Jokić and Peyton Watson are pictured walking together
    Image attribution tooltip
    Courtesy of Expedia
    Image attribution tooltip

    Hotels.com recruits NBA stars to promote mobile app, loyalty program

    A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

    By • Dec. 19, 2023
  • An image promoting Zynga's mobile gaming tie-up with Warner Bros. Pictures around the "Wonka" film.
    Image attribution tooltip
    Courtesy of Warner Bros. Pictures
    Image attribution tooltip

    Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

    Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content.

    By Aaron Baar • Dec. 14, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
    Image attribution tooltip
    Sean Gallup via Getty Images
    Image attribution tooltip

    YouTube reinforces brand safety for growing Shorts format

    New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

    By • Dec. 14, 2023