Mobile: Page 16

  • Coca-Cola Coke Studio QR codes
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    Courtesy of Coca-Cola
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    Coke transforms QR codes into art to drive OOH engagement

    The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.

    By • Aug. 31, 2023
  • A Chipotle Mexican Grill employee.
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    Courtesy of Chipotle
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    Chipotle takes Gen Z behind the scenes to recruit new employees

    The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

    By • Aug. 31, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Two characters in multiplayer game PUBG: Battlegrounds wear Trolli-themed outfits as part of a promotion
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    Retrieved from Ferrara on August 30, 2023
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    Trolli brings multiplayer game PUBG to life with scavenger hunt experience

     A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.

    By • Aug. 30, 2023
  • Two employees from different hotels hold up keys in a side-by-side comparison for a Hotels.com ad
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    Permission granted by Hotels.com
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    Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

    Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first. 

    By • Aug. 25, 2023
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok enables new search ad functionality for marketers

    The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

    By Aaron Baar • Aug. 24, 2023
  • Threads web app
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    Courtesy of Meta
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    Marketers trialing Threads say it comes at the expense of Instagram, Facebook

    Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

    By • Aug. 24, 2023
  • An out-of-home ad placed on the side of a truck promoting Heinz' spicy ketchup as part of its "Stupid Good, Not Stupid Spicy" ad campaign.
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    Courtesy of Heinz
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    Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

    The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

    By • Aug. 23, 2023
  • AXE & Lil Baby Launch 'Logne Forgiveness Program to Help Refund Guys' Expensive Cologne
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    Courtesy of Axe
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    Axe offers ‘Logne Forgiveness in latest affordable luxury push

    The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.

    By Aaron Baar • Aug. 17, 2023
  • Amazon brings its Sponsored Product ads to third-party sites and apps. The photo shows an example of a Sponsored Product ad that appears while searching on Pinterest.
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    Retrieved from Amazon on August 16, 2023
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    Amazon brings sponsored product ads to third-party apps, sites

    Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

    By • Aug. 17, 2023
  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    Opinion

    What brands should know about the FTC’s updated Endorsement Guides

    The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

    By Lauren Carey • Aug. 16, 2023
  • The website for the Ritz-Carlton's New York hotel features big text reading "New York" and immersive photography.
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    Courtesy of Marriott International
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    Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

    The new website’s magazine-style, mobile-friendly format includes editorial content and video components.

    By Michele Laufik • Aug. 15, 2023
  • Examples of Instacart's interface.
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    Courtesy of Instacart
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    Instacart focuses on savings for largest back-to-school push yet

    “You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.

    By • Aug. 14, 2023
  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
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    Cindy Ord/Getty Images for The Female Quotient via Getty Images
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    X’s new CEO hire has done little to stem brand exodus, report says

    Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

    By • Aug. 11, 2023
  • Elon Musk Changes Twitter Name And Logo To X
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    Dan Kitwood via Getty Images
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    X enlists IAS to provide pre-bid brand safety certification

    The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.

    By Aaron Baar • Aug. 10, 2023
  • Mockup of Lyft in-app ads
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    Courtesy of Lyft
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    Lyft debuts in-app ads to help brands reach riders in transit

    Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.

    By • Aug. 10, 2023
  • McDonald's Presents... the As Featured In Meal
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    Courtesy of McDonald's USA
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    McDonald’s flaunts history of pop culture cameos in latest meal ploy

    Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

    By • Aug. 9, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
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    Permission granted by Taco Bell Corp.
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    Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

    The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

    By • Updated Sept. 5, 2023
  • The Metropolitan Museum of Art and Verizon's promotional image for its Replica app.
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    Courtesy of The Metropolitan Museum of Art
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    Verizon and The Met partner to bring historical items to Roblox

    Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

    By Aaron Baar • Aug. 3, 2023
  • Instagram Connections short film
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    Courtesy of Meta
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    Instagram celebrates Gen Z connections in short film-led campaign

    The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

    By • Aug. 3, 2023
  • A digital OOH advertisement for Apple's "Pay The Apple Way" campaign.
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    Courtesy of Apple
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    Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

    Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

    By • Aug. 3, 2023
  • Close-up of a person holding a smart phone with the Flavor Adventure game open
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    Getty Images; Albertsons’ Flavor Adventure

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    How Albertsons is gamifying summer savings

    The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.

    By Catherine Douglas Moran • Aug. 1, 2023
  • Volvo's Pinterest display.
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    Courtesy of Pinterest
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    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
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    Matt Winkelmeyer/WireImage via Getty Images
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    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta revenue rises 11% as leaner organization keeps new products rolling

    CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.

    By • July 27, 2023