Classic TV shows get vertical treatment on streaming service Dreams

The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.

By Robert Williams • Aug. 30, 2018

Ariana Grande sweetens album release with mixed-reality experience

The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards. 

By Erica Sweeney • Aug. 30, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Busch rides return of a fall favorite with its own latte-themed campaign

Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte. 

By Erica Sweeney • Aug. 30, 2018

Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally

The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel. 

By Erica Sweeney • Aug. 30, 2018

Instagram steps up authentication for users with large audiences

Several new measures are an important step in trying to make the platform safer for brands and users that want transparency. 

By Robert Williams • Aug. 29, 2018

McDonald's sees daily app usage jump 20%-40%

The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."

By Robert Williams • Aug. 29, 2018

TGI Fridays UK boosts loyalty visits, revenue with revamped app

The casual dining chain saw a 61% gain in loyalty visits during the first month of offering rewards.

By Robert Williams • Aug. 29, 2018

Adidas sells out of prereleased sneaker on Snapchat

The athletic brand's sneaker drop follows a similarly successful promotion by Nike.

By Robert Williams • Aug. 29, 2018

WSJ: Yahoo sticks with scanning email to help target ads

The practice has been deemed off-limits by many in the U.S. tech industry. 

By Erica Sweeney • Aug. 29, 2018

Amazon links AWS tools to social listening

Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.

By Peter Adams • Aug. 29, 2018

EMarketer: Facebook tops social media usage for all age groups — except teens

Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.

By Erica Sweeney • Aug. 29, 2018

Gen Zers drop destination retail, auto brands from the conversation, study finds

Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability. 

By Erica Sweeney • Aug. 29, 2018

Wegmans launches app to assist visually impaired customers

The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.

By Lillianna Byington • Aug. 29, 2018

Busting myths around Google UAC creative assets

App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.

Aug. 28, 2018

Pandora rolls out 3 personalized ad formats

Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.

By Robert Williams • Aug. 28, 2018

Food, entertainment top 'near me' mobile searches, study says

Uberall reported that 84% of U.S. smartphone owners using the location-driven search are looking for nearby restaurants.

By Robert Williams • Aug. 28, 2018

Comic Dive: The Collateral Damage of InfoWars

Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.

By John Hazard and Lisa Burdige • Aug. 28, 2018

EMarketer: Snapchat to overtake Facebook among UK youth this year

Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.

By Robert Williams • Aug. 28, 2018

Diane von Furstenberg credits 11% of revenue to personalized e-commerce

The fashion brand used Qubit Aura, an AI-powered product discovery solution, to increase conversions on mobile by four times.

By Robert Williams • Aug. 28, 2018

Big Tobacco used social influencers to target young people, investigation finds

Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.

By Erica Sweeney • Aug. 28, 2018

Google tests 'ad strength' with new metric gauging campaign effectiveness

The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features. 

By Erica Sweeney • Aug. 28, 2018

AR tops list of future shopping experiences

Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.

By Dan Alaimo • Aug. 27, 2018

How in-car tech will give new meaning to 'mobile commerce'

U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars.

By Robert Williams • Aug. 27, 2018

Study: Consumers use twice as many retailer apps from a year ago

Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.

By Robert Williams • Aug. 27, 2018

PayPal redesigns app with personalized features, simpler home screen

The move comes as the payments company faces greater competition from Apple Pay Cash and others.

By Robert Williams • Aug. 27, 2018