Mobile: Page 200
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Amazon drops lock-screen ads from Android Prime Exclusive phones
The move could be in response to Google's ban on lock-screen ads.
By Robert Williams • Feb. 7, 2018 -
unsplash/freestocks
Twitter's head of AR, VR leaves after 18 months
The company hasn't yet announced Alessandro Sabatelli's replacement, leading to speculation about the social platform's future for the immersive tech.
By Robert Williams • Feb. 7, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Patreon Lens lets creators post 24-hour images for paid subscribers
The Snapchat-like tool offers a way to share "behind-the-scenes" photos and videos.
By Robert Williams • Feb. 7, 2018 -
Apple's planned takeover of Shazam draws EU scrutiny
The European Commission will review the acquisition after several countries voiced concern about decreased competition.
By Robert Williams • Feb. 7, 2018 -
Opinion
CES 2018: The car tech trends that parallel marketing today
Marketers should look at other industries such as car tech to develop a hypothesis for future human behavior, writes Jeff Tan, SVP and mobile stack lead at Dentsu Aegis Network USA.
By Jeff Tan • Feb. 7, 2018 -
Snapchat's redesign reverses slump as user growth, ad revenue surge
Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.
By Natalie Koltun • Feb. 7, 2018 -
Birchbox, Revolve test Instagram Collection ads
The campaigns blend videos and product catalogs, allowing consumers to shop and make purchases without leaving the platform.
By Erica Sweeney • Feb. 7, 2018 -
Olympics viewers can use TV remote to interact with some ads
NBC partnered with BrightLine for interactive video ads that provide access to fun facts about featured athletes like Shaun White.
By Erica Sweeney • Feb. 7, 2018 -
Unilever's Marmite sends fans on AR treasure hunt
Players on the Snatch app have a chance to win a gold-plated jar of the polarizing food spread valued at $2,100.
By Robert Williams • Feb. 6, 2018 -
Scary Mommy brings parenting tips to Snapchat Discover
The media brand, which has an in-house studio that creates content with partners like Kroger, Disney and General Mills, will release new Stories three mornings per week offering advice to moms.
By Robert Williams • Feb. 6, 2018 -
Dunkin' Donuts blankets Instagram, Tinder, Snapchat with content for lovers
The chain's first tie-up with the dating app includes Valentine's Day polls, messages and a GIF keyboard integration with GIPHY in Tinder messenger.
By Robert Williams • Feb. 6, 2018 -
Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee
With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.
By Erica Sweeney • Feb. 6, 2018 -
NikePlus app woos mobile users with free music and training
Members of the loyalty program can earn free Apple Music and early access to merchandise by completing suggested workouts or making purchases.
By Robert Williams • Feb. 6, 2018 -
Walmart's Store No. 8 buys VR startup
The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future.
By Daphne Howland • Feb. 6, 2018 -
CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry
Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.
By Erica Sweeney • Feb. 6, 2018 -
Mercedes
Mercedes-Benz's mobile Super Bowl contest never left the garage
The "Last Fan Standing" asked players to keep a finger on an image of a car but ran into insurmountable technical problems.
By Chantal Tode • Feb. 6, 2018 -
Unsplash
Report: Viacom plans to buy VidCon in push to court younger audiences
Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans.
By Erica Sweeney • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
By Peter Adams , Chantal Tode , Natalie Koltun • Feb. 5, 2018 -
Opinion
What does 'mobile' actually mean in the affiliate world?
Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.
By Matthew Wool • Feb. 5, 2018 -
Moët & Chandon uncorks Valentine's Day Snapchat game
The champagne brand is repurposing a cork-shooting game from New Year's after seeing a 92% replay rate, compared to the social platform's 20% average.
By Robert Williams • Feb. 5, 2018 -
Facebook Messenger 'unlikely' to support cryptocurrencies
David Marcus, VP of messaging, sees limitations in handling digital currency transactions.
By Robert Williams • Feb. 5, 2018 -
EBay, Mashable launch shoppable content
The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.
By Dan O'Shea • Feb. 5, 2018 -
Elizabeth Regan/Industry Dive
Deep DiveBy the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
By Peter Adams , Chantal Tode , Natalie Koltun • Feb. 5, 2018 -
New York Times introduces AR digital storytelling
An immersive Winter Olympics experience will be the first to launch in the app.
By Robert Williams • Feb. 5, 2018 -
Getty Images
OpinionWhy brands must scale service and experience to meet customer expectations
Too many companies today are caught languishing in the pulls between price, convenience and experience. Baesman Insights & Marketing's Evan Magliocca offers tips on how to break the paralysis.
By Evan Magliocca • Feb. 5, 2018
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