Mobile: Page 25

  • Two people clink glasses in front of a ferris wheel.
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    Courtesy of Campari Group
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    Aperol heads to Coachella with digital-driven gathering hub

    The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

    By • March 29, 2023
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    yaoinlove via Getty Images
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    McDonald’s is the latest QSR to embrace geofencing

    The feature is designed to improve speed of service for mobile orders and streamline the order preparation process for McDonald’s workers. 

    By Emma Liem Beckett • March 28, 2023
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Anheuser-Busch building exterior
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    Joe Raedle via Getty Images
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    AB InBev exec on the creativity overhaul behind a historic Cannes Lions win

    Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.

    By • March 27, 2023
  • Simply Spiked Peach Juicy Calls Ron Funches
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    Courtesy of Molson Coors Beverage Company
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    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

    By Aaron Baar • March 23, 2023
  • Victor Cruz appears in an ad for Krystal
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    Courtesy of Krysal
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    Krystal puts Side Chiks in March Madness bracket on TikTok

    Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.

    By • March 23, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    75% of marketers expect to spend more on TikTok even as ban looms

    As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

    By • March 23, 2023
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

    By Lara Ewen • March 23, 2023
  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
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    Courtesy of Ford Motor Company
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    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

    By • March 22, 2023
  • TikTok MLS
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    Retrieved from TikTok on March 18, 2023
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    MLS strikes TikTok partnership as threat of US ban looms

    A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

    By • March 20, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

    By • March 16, 2023
  • A photo of a guest viewing an augmented reality experience on Denny's menu.
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    Courtesy of Denny's
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    Denny’s serves up AR experience with new menu overhaul

    Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings. 

    By Julie Littman • March 15, 2023
  • A Sephora storefront in the mall
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    Cara Salpini/Marketing Dive
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    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • A colorful mural of a DJ and a bottle of Rémy Martin.
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    Courtesy of Rémy Martin
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    Rémy Martin integrates QR codes into murals celebrating hip-hop

    As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.

    By • March 9, 2023
  • A person watches TV.
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    Getty Images
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    Audi tests personalized QR codes in streaming ads

    The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

    By Aaron Baar • March 9, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
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    Courtesy of Intuit Quickbooks
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    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By • March 7, 2023
  • Girl picking out ice cream from Conjure mobile market truck
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    Retrieved from PRNewsfoto/Mars, Incorporated.
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    Mars launches store-hailing mobile ice cream markets

    The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

    By Peyton Bigora • March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
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    Courtesy of Nissan
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    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By • March 6, 2023
  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By • March 6, 2023
  • The Home Depot storefront on Roblox.
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    Courtesy of The Home Depot
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    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By • March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
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    Courtesy of Yahoo
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    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • Snapchat's My AI announcement.
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    Retrieved from Snap on March 02, 2023
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    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By • March 2, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By • Feb. 28, 2023
  • Chipotle fajita TikTok
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    Courtesy of Chipotle Mexican Grill
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    Chipotle embraces viral TikTok trend with new menu item

    The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

    By • Feb. 27, 2023
  • Dimensional concept and interior design of Mercedes-Benz E-Class
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    Courtesy of Mercedes-Benz
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    Mercedes soups up in-car experience with TikTok, Google partnerships

    Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

    By • Feb. 24, 2023