Mobile: Page 29

  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By • Aug. 18, 2022
  • A child and an adult are looking at a smartphone on the street next to trees
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    Vertigo3d via Getty Images
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    Sponsored by Niantic

    How brands like Niantic are drawing attention to wellness through immersive experiences

    As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress.

    Aug. 15, 2022
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • A QR code appears outside Pacaembu Stadium in Brazil as part of a Budweiser campaign.
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    Retrieved from Anheuser-Busch InBev on August 12, 2022
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    Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

    Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

    By • Aug. 12, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Kargo expands video capabilities with Ziggeo acquisition

    The company will focus on building a next-generation, ad-supported video player.

    By Aaron Baar • Aug. 11, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
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    brightstars via Getty Images
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    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By • Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
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    Courtesy of The Coca-Cola Company
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    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By • Aug. 10, 2022
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    Justin Sullivan/Getty Images via Getty Images
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    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By • Aug. 9, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Instagram strongholds influencer marketing despite growing competition

    Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%. 

    By • Aug. 4, 2022
  • A person scrolls through Pinterest on an iPad.
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    Rich Polk/Getty Images for Pinterest via Getty Images
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    Pinterest foresees lackluster ad growth amid economic uncertainties

    Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

    By • Aug. 4, 2022
  • A downtown street corner in Topeka, Kansas.
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    LawrenceSawyer via Getty Images
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    Rent-A-Center adds tools for localized online-to-offline marketing

    The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.

    By • Aug. 4, 2022
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Facebook to shut down live shopping feature

    The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

    By Dani James • Aug. 4, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
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    Courtesy of Pure Lea Iced Tea
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    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By • Aug. 2, 2022
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal
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    David’s Bridal weds TikTok videos with commerce to drive click-throughs

    The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

    By • July 28, 2022
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    Jason Davis via Getty Images
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    Spotify’s revenue bucks broader slowdown in digital ad growth

    The streaming company’s total monthly active users grew 19% to 433 million, partly driven by a 22% gain in ad-supported listeners to 256 million worldwide.

    By • July 28, 2022
  • Close-up photo of female hands with smartphone. Young woman typing on a mobile phone on a sunny street.
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    Kirill Smyslov via Getty Images
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    How federal scrutiny of mobile location data might affect marketers

    Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade.

    By • July 28, 2022
  • Facebook's Meta sign outside of their offices in California.
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    Justin Sullivan/Getty Images via Getty Images
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    Meta revenue declines for first time amid complex bid to monetize Reels

    Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

    By • July 28, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Social apps struggle as sour economy affects advertiser demand

    Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.

    By • July 22, 2022
  • The T-Mobile logo is displayed outside of a T-Mobile store on April 24, 2017 in San Francisco.
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    Justin Sullivan/Getty Images via Getty Images
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    T-Mobile refreshes ad business with new name and app-based insights

    Advertisers can target groups of consumers based on how they use apps, including mobile browsers.

    By • July 21, 2022
  • Members of up and coming pop group The Future X pose together
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    Courtesy of Honda
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    Honda Civic Tour expands beyond live shows with TikTok videos from Future X

    The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

    By • July 21, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat lands on web to drive engagement via chats and video calls

    More than 100 million users of the Snap app make video or voice calls through it every month.

    By • July 21, 2022
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    Mario Tama via Getty Images
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    Toyota drives chatter for TikTok debut with creator-led dance challenge

    Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

    By • July 18, 2022
  • Three Kia skeleton NFTs against a starry blue background.
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    Courtesy of Kia
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    Kia spot offers NFTs to viewers who scan QR code

    Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub.

    By • July 15, 2022
  • A digital gaming avatar is overlaid into one of Moxy Hotel's bars to promote a new augmented reality experience.
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    Retrieved from Marriott International on July 14, 2022
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    Marriott's Moxy Hotels gamifies hospitality with AR experience

    "Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.

    By • July 14, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , • July 12, 2022
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    Justin Sullivan via Getty Images
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    WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

    A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

    By • July 8, 2022