Google: 53% of mobile users abandon sites that take over 3 seconds to load

The average load time for mobile websites on a 3G connection is 19 seconds.

By David Kirkpatrick • Sept. 12, 2016

Apple plans app store for iMessage

The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.

By David Kirkpatrick • Sept. 9, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Apple announces iPhone 7, Pokemon Go coming to Apple Watch

The product announcement was made to relatively little fanfare, but the news that Pokemon Go is coming to the Apple Watch could open up new opportunities for marketers.

By David Kirkpatrick • Sept. 8, 2016

Snapchat cuts daily local Stories for cities, shifts focus to live events

A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.

By David Kirkpatrick • Sept. 8, 2016

Study: 63% of mobile pageviews are impacted by ad blocking

The latest report from Blockmetry reveals the ad blocking issue is particularly pervasive on mobile devices.

By David Kirkpatrick • Sept. 7, 2016

eMarketer predicts Snapchat ad revenue will nearly triple next year

Recent moves to attract advertisers are set to pay off for Snapchat. 

By David Kirkpatrick • Sept. 7, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016

Report: Ad fraud is top worry for marketers and agencies

Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys. 

By David Kirkpatrick • Sept. 6, 2016

ComScore: Smartphone apps make up 50% of time spent on digital devices

Whether someone is checking their email, looking up a sports score, or going on social media, they're probably doing it on a smartphone app. 

By David Kirkpatrick • Sept. 6, 2016

Twitter enables brands to partner with live video creators

Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action. 

By David Kirkpatrick • Sept. 6, 2016

Vertical video ads for mobile go live on Facebook

For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.

By David Kirkpatrick • Sept. 6, 2016

Study: 52% of retailers' digital ad budgets go to mobile

New research finds retailers are betting big on mobile shopping, but cart abandonment remains a major challenge. 

By David Kirkpatrick • Sept. 2, 2016

Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams

Twitter and Facebook are bring TV-like elements to live streaming video on social media.

By David Kirkpatrick • Sept. 2, 2016

Facebook will pre-load mobile content, warns advertisers to optimize their sites

The social network is cautioning advertisers to make sure their sites are mobile-friendly or risk not reaching mobile users with slower connections. 

By David Kirkpatrick • Sept. 2, 2016

Japanese mobile carrier turns stores into Pokemon Go locations

About 3,700 of SoftBank's stores will become PokeStops and PokeGyms in the game.

By David Kirkpatrick • Sept. 2, 2016

Instagram rolls out long-desired pinch-and-zoom capability

After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.

By David Kirkpatrick • Sept. 1, 2016

Promotional emails influence 48% of millennials' purchase decisions at least 'some of the time'

While recent research has questioned the effectiveness of email marketing to younger demographics, Fluent found email is the most effective promotional channel for millennials. 

By David Kirkpatrick • Sept. 1, 2016

Only 7% of agency employees say they are exceeding client expectations for digital ad work

A new report calls attention to the growing digital skills gap in the advertising world. 

By David Kirkpatrick • Sept. 1, 2016

Study: Gen Z prefers to watch video on mobile devices

Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.

By David Kirkpatrick • Sept. 1, 2016

Gatorade runs video game ad on Snapchat

The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.

By David Kirkpatrick • Aug. 31, 2016

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

Facebook updates its Offers coupon feature for brands and users

After four-plus years as an afterthought on the platform, Facebook is putting more weight behind its version of coupons. 

By David Kirkpatrick • Aug. 31, 2016

Study: One-third of native ads violate FTC disclosure guidelines

While many publishers and advertisers find native ads to be effective, there are growing concerns over how they are presented to consumers.

By David Kirkpatrick • Aug. 30, 2016

WhatsApp's data-sharing with Facebook raises privacy concerns

After WhatsApp announced it would share mobile data with Facebook for ad targeting, consumer privacy groups filed complaints with the FTC.

By David Kirkpatrick • Aug. 30, 2016