Mobile: Page 30

  • Members of up and coming pop group The Future X pose together
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    Courtesy of Honda
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    Honda Civic Tour expands beyond live shows with TikTok videos from Future X

    The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

    By • July 21, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat lands on web to drive engagement via chats and video calls

    More than 100 million users of the Snap app make video or voice calls through it every month.

    By • July 21, 2022
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Mario Tama via Getty Images
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    Toyota drives chatter for TikTok debut with creator-led dance challenge

    Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

    By • July 18, 2022
  • Three Kia skeleton NFTs against a starry blue background.
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    Courtesy of Kia
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    Kia spot offers NFTs to viewers who scan QR code

    Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub.

    By • July 15, 2022
  • A digital gaming avatar is overlaid into one of Moxy Hotel's bars to promote a new augmented reality experience.
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    Retrieved from Marriott International on July 14, 2022
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    Marriott's Moxy Hotels gamifies hospitality with AR experience

    "Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.

    By • July 14, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , • July 12, 2022
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    Justin Sullivan via Getty Images
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    WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

    A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

    By • July 8, 2022
  • Elon Musk talks to press.
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    Maja Hitij via Getty Images
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    Elon Musk officially moves to back out of Twitter deal, company prepares to sue

    The news sets up a legal battle that will likely focus on the platform's disclosure of bot activity, which Musk referenced in a tweet batting back at the company's intentions to sue.

    By • Updated July 11, 2022
  • closeup of hands holding smartphone in cafe
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    anyaberkut via Getty Images
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    EU lawmakers approve regulations on big tech companies

    Among the restrictions in the new laws, marketers must seek people’s consent to use personal data for ad targeting.

    By • July 7, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Can biometric data deliver more nuanced mass marketing?

    Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.

    By • July 7, 2022
  • The Pinterest icon
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    Retrieved from Brett Jordan from Pexels.
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    Pinterest releases new shopping, seller features

    The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

    By Tatiana Walk-Morris • July 7, 2022
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rolls up texting, sports and loyalty to drive results

    Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.

    By • June 30, 2022
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    Courtesy of Snap
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    Coke celebrates summer with AR music experience on Snapchat

    The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.

    By • June 30, 2022
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    Kristian Egelund / Unsplash
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    Nike attributes digital revenue growth to demand across mobile apps

    The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

    By • June 30, 2022
  • Illustration promoting McDonald's Camp McDonald's mobile app experience running in July.
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    Permission granted by McDonald's USA
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    McDonald's stakes out virtual summer camp in mobile app

    Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.

    By • June 30, 2022
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    Courtesy of Honda
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    Honda invites gamers to Hondaverse in Fortnite on Twitch

    Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

    By • June 30, 2022
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    Courtesy of Reddit
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    Reddit ramps up advertising with first US TV campaign

    “Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.

    By • June 29, 2022
  • T-Pain promotes Alka-Seltzer's new Hangover Relief product.
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    Retrieved from Alka-Seltzer on June 28, 2022
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    Alka-Seltzer drops new hangover-relief product with help from T-Pain

    A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

    By • June 28, 2022
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    Courtesy of Bacardi
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    Bacardi unveils line of wearable QR codes to promote up-and-coming artists

    The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.

    By • June 24, 2022
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    Courtesy of HelloFresh
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    HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

    The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

    By • June 23, 2022
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    Courtesy of Twitter
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    Twitter expands e-commerce features with Shopify partnership

    Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

    By • June 23, 2022
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    Courtesy of YouTube
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    How YouTube's brewing TikTok rivalry could impact mobile video strategies

    Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

    By • June 23, 2022
  • A big red sign says that Macy's is "the world's largest store."
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    Daphne Howland/Marketing Dive
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    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By • June 22, 2022
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    Courtesy of Lexus
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    Lexus brings marketing to 'Next Level' on Twitch

    As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.

    By • June 16, 2022
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    Courtesy of Spotify
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    Spotify teams with IAS to improve podcast brand safety

    The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

    By • June 16, 2022