Spotify teams with IAS to improve podcast brand safety

The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

By Robert Williams • June 16, 2022

Chobani launches intergalactic oat milk race on Roblox

The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.

By Sara Karlovitch • June 14, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Timberland brings boot innovation to the metaverse with Fortnite island

The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”

By Peter Adams • June 10, 2022

Twitter tests product drop alerts with Home Depot, Dior and others

The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

By Robert Williams • June 9, 2022

Apple's iOS 16 offers mixed blessings for marketers

Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall. 

By Robert Williams • June 9, 2022

Budweiser, Zed Run race into new partnership with Clydesdale NFTs

The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments. 

By Sara Karlovitch • June 9, 2022

YouTube brings shopping to Shorts with Glossier Challenge

Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy. 

By Robert Williams • June 9, 2022

PepsiCo's head of esports on leveling up an 'always-on' strategy

A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

By Peter Adams • June 6, 2022

KitKat challenges mobile users to AI-powered staring contest

The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.

By Robert Williams • June 2, 2022

TikTok helps brands manage cross-platform campaigns with new partners

Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

By Robert Williams • June 2, 2022

Google aims for more immersive ads and better AI optimization

The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space. 

By Robert Williams • June 2, 2022

Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.

By Peter Adams • June 2, 2022

Tostitos teams with Dan Levy to help people avoid summer FOMO

The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

By Chris Kelly • June 2, 2022

Gucci opens persistent digital space on Roblox

With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

By Chris Kelly • May 31, 2022

Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

By Peter Adams • May 27, 2022

Chevrolet's WhatsApp game drives awareness of texting and driving dangers

Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message. 

By Natalie Black (Koltun) • May 26, 2022

American Girl unveils podcast network rooted in the brand's characters

The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

By Sara Karlovitch • May 26, 2022

TikTok takes page from Twitch as battle for creators intensifies

A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

By Peter Adams • May 26, 2022

Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

By Chris Kelly • May 26, 2022

Candle Media extends content deal-making run with Attn: acquisition

The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

By Peter Adams • May 23, 2022

Chipotle bends reality in new ad during NHL game

A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.

By Sara Karlovitch • May 19, 2022

TikTok's new ad product lets brands crowdsource content

Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.

By Natalie Black (Koltun) • May 19, 2022

Noodles & Co. gamifies mobile rewards to boost loyalty

The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

By Robert Williams • May 19, 2022

Gap sets up shop in Roblox to boost teen inclusion, self-expression

Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

By Chris Kelly • May 18, 2022

Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

By Chris Kelly • May 17, 2022