Mobile: Page 32
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Retrieved from Travis Scott on April 27, 2020
Brands ramp up gaming marketing but still lag consumers
At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.
By Peter Adams • April 6, 2022 -
Retrieved from Quicklly on March 29, 2022
How ethnic e-grocers are turning up the heat on shoppable recipes
Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.
By Catherine Douglas Moran • April 6, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Adidas Originals
Adidas goes sci-fi with personality-based metaverse avatars
The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas.
By Natalie Black (Koltun) • April 5, 2022 -
Retrieved from Coca-Cola on April 04, 2022
Coke promotes new pixel-flavored cola with Fortnite island
Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.
By Peter Adams • April 4, 2022 -
Permission granted by Twitter
New Balance among brands trying on Twitter's first 3D product ads
Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase.
By Peter Adams • April 1, 2022 -
Courtesy of Express
How Express drove revenue gains, 20% traffic bump with digital experiences
After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.
By Robert Williams • March 31, 2022 -
Retrieved from Colgate on March 31, 2022
Colgate trials tech for real-time ad testing to drive mobile shopping
Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness.
By Natalie Black (Koltun) • March 31, 2022 -
Courtesy of Chipotle
Chipotle serves Cash App promotion for return of Guac Mode
The QSR and money transfer app are encouraging people to join Chipotle Rewards with the chance to win free guacamole and cash.
By Sara Karlovitch • March 31, 2022 -
Courtesy of Wild Rift
Coke sets sights on mobile gaming with League of Legends developer deal
Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform.
By Peter Adams • March 25, 2022 -
Fin Costello/Redferns via Getty Images
Verizon, Live Nation sweeten 5G sales pitch with exclusive livestream concerts
The pair will give Verizon 5G customers early access to in-person concerts and more, marking Verizon's latest venture into marketing around music.
By Sara Karlovitch • March 24, 2022 -
Retrieved from Meta on February 05, 2022
Meta tops TikTok in mobile ad performance after Apple's ATT changes
Meta's move to the top spot suggests its system for measuring ad activity improved between July and December, AppsFlyer found.
By Natalie Black (Koltun) • March 24, 2022 -
Retrieved from McDonald's via Twitter on March 21, 2022
McDonald's brings back Szechuan Sauce as mobile app exclusive
Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."
By Peter Adams • March 21, 2022 -
Retrieved from Zynga on April 28, 2020
How an uptick in gaming M&A could reshape the media landscape
Following acquisitions of Zynga and Activision Blizzard, game publishers are expected to court marketers more aggressively as they look to boost ad sales.
By Robert Williams • March 17, 2022 -
Courtesy of Instacart
Instacart adds shoppable recipe tool to TikTok, Hearst sites
Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals.
By Natalie Black (Koltun) • March 17, 2022 -
Retrieved from Twitter on April 27, 2021
Twitter tests Shops feature
Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.
By Tatiana Walk-Morris • March 10, 2022 -
Courtesy of Infiniti
Waze and Infiniti direct traffic to women-owned businesses
Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.
By Sara Karlovitch • March 10, 2022 -
Courtesy of Acura
Acura rolls into metaverse with NFT, first virtual showroom
Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.
By Natalie Black (Koltun) • March 10, 2022 -
Retrieved from Perfect Corp. on March 10, 2022
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as brands try to engage people outside of physical stores.
By Robert Williams • March 10, 2022 -
66% of brands spent more on creator marketing in past year
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
By Natalie Black (Koltun) • March 3, 2022 -
Courtesy of Talkshoplive
Walmart moves further into livestream shopping
The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.
By Kaarin Moore • March 3, 2022 -
Courtesy of Crypto.com
Crypto.com transports Snapchat users to LeBron James' childhood bedroom
Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.
By Sara Karlovitch • March 3, 2022 -
Spencer Platt via Getty Images
How publisher pushback on Google's AMP impacts marketers
Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.
By Robert Williams • March 3, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Ian Gavan via Getty Images
Gaming in-app purchases drop 35% globally after Apple's ATT changes
In response to the tech giant's privacy updates, marketers appear to be shifting focus to Android, a new AppsFlyer report suggests.
By Natalie Black (Koltun) • Feb. 24, 2022 -
Retrieved from Twitch on January 20, 2021
Twitch unveils guaranteed ad income for select creators
The streaming service is encouraging select creators to run advertisements on their channels for a flat rate.
By Sara Karlovitch • Feb. 24, 2022
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