Mobile: Page 32

  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
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    Permission granted by Snap
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    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By • May 16, 2022
  • Domino's mind-ordering app promoting Stranger Things fourth season. Retrieved by Marketing Dive on May 16, 2022
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    Retrieved from Domino's Pizza, Inc. on May 16, 2022
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    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By • Updated May 17, 2022
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Spencer Platt via Getty Images
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    Google adds customizable ads on search and YouTube

    New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.

    By • May 12, 2022
  • Mattress Firm's new podcast cover art
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    Courtesy of Mattress Firm
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    Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs

    The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips.

    By • May 12, 2022
  • Burger King goes for gamers with buggy deals
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    Courtesy of Burger King
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    Burger King goes for gamers with glitchy deals

    The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs.

    By • May 12, 2022
  • Pepsi's Rube Goldberg machine with KFC, Pizza Hut and UEFA
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    Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.

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    Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

    Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.

    By • May 11, 2022
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    Courtesy of Taco Bell
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    Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

    "Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.

    By • May 9, 2022
  • Person holds phone in Starbucks store
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    Retrieved from Starbucks on May 04, 2022
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    Starbucks builds out 'third place' with foray into NFTs

    As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.

    By • May 5, 2022
  • Person uses Goodr AR lens on Snapchat
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    Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.

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    Snap expands e-commerce reach for brands with new AR tech

    Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

    By • May 5, 2022
  • TikTok presentation at IAB's 2022 NewFronts taken by Peter Adams for Marketing Dive on May 5, 2022
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    Permission granted by Peter Adams/Marketing Dive
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    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By • May 5, 2022
  • Snap Inc. and Cameo announced a partnership at the IAB's 2022 NewFronts. Retrieved by Marketing Dive on May 4, 2022
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    Permission granted by Snap Inc.
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    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By • May 4, 2022
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    Courtesy of Panera
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    Panera partners with T-Pain and Ntwrk to promote chicken sandwich

    The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.

    By • April 28, 2022
  • Benefit Cosmetics' female gamer tournament
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    Retrieved from Benefit Cosmetics on April 27, 2022
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    Benefit Cosmetics reinforces gaming link with 9-tournament series

    A monthslong effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

    By • April 28, 2022
  • TikTok Effect House AR
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    Retrieved from TikTok on April 28, 2022
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    TikTok deepens AR investment with Camera IQ tools

    Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.

    By • April 28, 2022
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    Courtesy of Meta
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    Facebook sees users grow again while metaverse bets gain traction

    Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow.

    By • April 28, 2022
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    Win McNamee/Getty Images via Getty Images
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    What Elon Musk's Twitter takeover means for advertisers

    The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity.

    By • April 26, 2022
  • Snapchat Dynamic Stories
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    Retrieved from Snapchat on April 13, 2022
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    Snap's ad business challenged as global chaos adds to Apple headwinds

    While the Ukraine war and inflation are impacting revenue, the Snapchat owner has secured upfront commitments more than 60% higher than last year.

    By • April 22, 2022
  • cute cat and corgi dog are lying on a white bed together surrounded by knitted red hearts
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    Nataba via Getty Images
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    Spot Pet Insurance employs Cameo for star-studded campaign

    The company is teaming with talent like Lindsay Lohan, Gabby Douglas and Erin Andrews to produce social media-friendly videos to promote its insurance.

    By • April 21, 2022
  • NBA and Google team up on app for playoffs
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    Courtesy of Google
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    NBA and Google gamify playoffs with virtual app experience

    The tie-in builds on the duo's multiyear partnership and aims to deepen fan interest around the tournament through avatars, trivia and 3D game highlights.

    By • April 21, 2022
  • Jack in the Box "Jack Loves Trees" promotional still retrieved by Marketing Dive on April 18, 2022
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    Permission granted by Jack in the Box
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    Restaurants leverage delivery boom to reach 4/20 enthusiasts

    Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

    By • April 18, 2022
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    PeopleImages/iStock via Getty Images
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    Sponsored by adjust

    Mobile app trends 2022: A global benchmark of app performance

    See top trends and benchmarks from the top 2,500 fintech, e-commerce and gaming apps.

    April 18, 2022
  • McDonald's brings back Szechuan sauce for a limited time. Retrieved by Marketing dive on March 21, 2022
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    Retrieved from McDonald's via Twitter on March 21, 2022
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    Why McDonald's leveraged buzzy Szechuan sauce to boost its app

    Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits.

    By • April 14, 2022
  • Meta leans into monetization with new initiatives
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    Courtesy of Meta
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    Meta leans into monetizing Horizon Worlds VR platform

    The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse. 

    By • April 14, 2022
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    Philipp Katzenberger for Unsplash
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    Epic Games raises $2B to develop its metaverse efforts

    The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group.

    By Tatiana Walk-Morris • April 13, 2022
  • Walmart's shoppable Snapchat lens
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    Retrieved from Allrecipes on April 07, 2022
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    Walmart preps mealtime inspiration with shoppable Snapchat lens

    The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart.

    By • April 7, 2022