Tito's Vodka distills AR packaging to mark 25th birthday

Scanning a QR code on in-store displays will activate a four-part story of the brand's history and give fans a chance to win a prize.

By Sara Karlovitch • April 7, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

How ethnic e-grocers are turning up the heat on shoppable recipes

Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.

By Catherine Douglas Moran • April 6, 2022

Adidas goes sci-fi with personality-based metaverse avatars

The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas.

By Natalie Black (Koltun) • April 5, 2022

Coke promotes new pixel-flavored cola with Fortnite island

Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

By Peter Adams • April 4, 2022

New Balance among brands trying on Twitter's first 3D product ads

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase. 

By Peter Adams • April 1, 2022

How Express drove revenue gains, 20% traffic bump with digital experiences

After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

By Robert Williams • March 31, 2022

Colgate trials tech for real-time ad testing to drive mobile shopping

Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness.

By Natalie Black (Koltun) • March 31, 2022

Chipotle serves Cash App promotion for return of Guac Mode

The QSR and money transfer app are encouraging people to join Chipotle Rewards with the chance to win free guacamole and cash.

By Sara Karlovitch • March 31, 2022

Coke sets sights on mobile gaming with League of Legends developer deal

Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform.

By Peter Adams • March 25, 2022

Verizon, Live Nation sweeten 5G sales pitch with exclusive livestream concerts

The pair will give Verizon 5G customers early access to in-person concerts and more, marking Verizon's latest venture into marketing around music.

By Sara Karlovitch • March 24, 2022

Meta tops TikTok in mobile ad performance after Apple's ATT changes

Meta's move to the top spot suggests its system for measuring ad activity improved between July and December, AppsFlyer found.

By Natalie Black (Koltun) • March 24, 2022

McDonald's brings back Szechuan Sauce as mobile app exclusive

Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."

By Peter Adams • March 21, 2022

How an uptick in gaming M&A could reshape the media landscape

Following acquisitions of Zynga and Activision Blizzard, game publishers are expected to court marketers more aggressively as they look to boost ad sales.

By Robert Williams • March 17, 2022

Instacart adds shoppable recipe tool to TikTok, Hearst sites

Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals.

By Natalie Black (Koltun) • March 17, 2022

Twitter tests Shops feature

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

By Tatiana Walk-Morris • March 10, 2022

Waze and Infiniti direct traffic to women-owned businesses

Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.

By Sara Karlovitch • March 10, 2022

Acura rolls into metaverse with NFT, first virtual showroom

Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.

By Natalie Black (Koltun) • March 10, 2022

Perfect seeks SPAC financing to drive AR growth in beauty and beyond

Virtual demonstrations, metaverse shops and livestreamed shopping are key areas for growth as brands try to engage people outside of physical stores.

By Robert Williams • March 10, 2022

66% of brands spent more on creator marketing in past year

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

By Natalie Black (Koltun) • March 3, 2022

Walmart moves further into livestream shopping

The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.

By Kaarin Moore • March 3, 2022

Crypto.com transports Snapchat users to LeBron James' childhood bedroom

Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

By Sara Karlovitch • March 3, 2022

How publisher pushback on Google's AMP impacts marketers

Amid conflicting claims about the search giant's technology, marketers who buy digital ad space are left to sort out how their brands appear to mobile users.

By Robert Williams • March 3, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Gaming in-app purchases drop 35% globally after Apple's ATT changes

In response to the tech giant's privacy updates, marketers appear to be shifting focus to Android, a new AppsFlyer report suggests.

By Natalie Black (Koltun) • Feb. 24, 2022