Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions

The second-screening effort, which positions kids as electric vehicle experts, has garnered more than 7,000 minutes of viewing time.

By Robert Williams • Feb. 24, 2022

Wrangler enters Wild West of NFTs with Leon Bridges

The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

By Peter Adams • Feb. 23, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Taco Bell's subscription service boosted rewards members 20%

Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.

By Alicia Kelso • Feb. 23, 2022

Coke lifts off new innovation platform with 'space-flavored' Starlight cola

Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.

By Peter Adams • Feb. 17, 2022

Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences

The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.

By Robert Williams • Feb. 17, 2022

Google's end to cross-app tracking on Android marks latest advertiser hurdle

As tech giants respond to privacy concerns, how do mobile advertisers keep up?

By Sara Karlovitch , Natalie Black (Koltun) • Feb. 17, 2022

Sally Hansen debuts AR try-on tech for nail polish

Beauty brands have increasingly relied on augmented reality tools during the pandemic as shoppers prioritize safety.

By Tatiana Walk-Morris • Feb. 17, 2022

Wish debuts shoppable video tool for merchants

The e-commerce platform this month named a new CEO and has been building up its C-suite over the past year.

By Tatiana Walk-Morris • Feb. 17, 2022

Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach

Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.

By Peter Adams • Feb. 16, 2022

Amazon previews NFL's shift to streaming with Super Bowl spot

"Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement.

By Chris Kelly • Feb. 11, 2022

Chewy asks pet lovers on TikTok Live date with rescue animals

The Valentine's Day livestream will show attendees "eligible cuties" they can adopt via pet profiles that nod to mobile dating apps.

By Natalie Black (Koltun) • Feb. 10, 2022

How the producer economy is changing influencer marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

By Robert Williams • Feb. 10, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022

Lifewtr commissions NFTs, debuts TikTok for Black History Month

The PepsiCo brand's expanded Black Art Rising initiative demonstrates its ongoing support of Black creativity in the art world.

By Nina Lentini • Feb. 7, 2022

Snapchat's AR shopping upgrade points to social commerce future

Tests of a "catalog-powered" shopping lens generated $6 million in sales for Ulta Beauty and a 17-time lift in purchases among women for MAC Cosmetics.

By Robert Williams • Feb. 3, 2022

Cameo matures beyond celebrity videos with NFT membership

Cameo Pass will give customers access to limited-release art, events, celebrity Q&As and early tests of new app features.

By Natalie Black (Koltun) • Feb. 3, 2022

Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

By Chris Kelly • Feb. 3, 2022

Pinterest adds augmented reality feature for home decor

The tech will allow users to virtually stage their homes with items from retailers including Walmart, West Elm, Wayfair and CB2.

By Tatiana Walk-Morris • Feb. 3, 2022

Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.

By Peter Adams • Feb. 3, 2022

Smirnoff kicks off Super Bowl with watch party for remote Alaskan miners

The Diageo brand is also running a text-to-win promotion as it activates around the Super Bowl, during which it cannot advertise.

By Sara Karlovitch • Feb. 3, 2022

Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data.

By Chris Kelly • Feb. 3, 2022

Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B

The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase. 

By Peter Adams • Feb. 2, 2022

Apple's services segment hits record $19.5B as company shakes up mobile advertising

The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.

By Peter Adams • Jan. 28, 2022

Instacart rolls out shoppable brand pages for CPGs

The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.

By Catherine Douglas Moran • Jan. 28, 2022